/PRZWT/ On January 6, 2026, Central Time in the United States, the global technology event - the International Consumer Electronics Show (CES 2026) was grandly opened in Las Vegas. BOE (Jinbo Dong) and its affiliated businesses participated in the exhibition with a strong lineup, presenting over 60 cutting-edge display technologies and IoT solutions, and making global premieres of "HERO 2.0 Intelligent Cabin" and other breakthrough achievements, fully demonstrating the group's profound accumulation and leading strength in vehicle display, artificial intelligence, and green and low-carbon fields.
This exhibition coincides with the 10th anniversary of the integration and development of BOE (京东方) and its subsidiary BOE Precision. This concentrated and systematic display of its innovative business capabilities overseas is an important step for BOE(Beijing Orient Express) to further deepen its global strategic layout. During the exhibition, BOE(Beijing Orient Express) engaged in in-depth exchanges with over 40 global ecosystem partners, aiming to comprehensively build a new pattern of innovative collaboration and ecological win-win, and inject continuous impetus into the global intelligent mobility and "technology + green" industrial development model.
The intelligent cockpit has undergone a revolutionary upgrade, setting the standard for a new generation of human-car interaction experience in the future.
In the era where the acceleration of automotive intelligence is evolving towards scene experiences, as an enterprise with the world's leading shipment volume and area of in-car displays, BOE (BOE) is constantly promoting the interactive transformation of intelligent cabins. After first launching the "HERO Plan" overseas in 2025, BOE (BOE) presented a globally groundbreaking "HERO 2.0 Intelligent Cabin" at this CES, achieving comprehensive breakthroughs in three dimensions: audio-visual experience, interaction methods, and scene applications.
BOE (BOE) HERO 2.0 adopts a series of advanced high-end intelligent cabin technologies to achieve a comprehensive revolution in visual and auditory experiences. The world's first Micro LED PHUD panoramic head-up display features an ultra-high brightness of 50,000 nits and uses AI technology to enable intelligent voice control and gesture control, with a complex instruction recognition rate of up to 98%. The 15.6-inch automotive-grade UB Cell central control screen achieves an ultimate black and high contrast perfect picture. The world's first intelligent independent in-vehicle power amplifier product is equipped with real-time AI sound quality restoration technology, achieving an "audiophile-level" auditory experience. CDR integrates digital broadcasting and supports the integration of traditional FM/AM analog broadcasting and high-definition broadcasting, with an extremely high sound quality of up to 90 dB. It can achieve high-quality audio and image transmission without 4G/5G signals and also has an "emergency communication" function in emergency situations such as earthquakes and heavy rainstorms.
With the assistance of AI technology, BOE (BOE Technology Group) HERO 2.0 integrates multi-modal interaction methods such as multi-point touch control, voice interaction, visual control, and gesture operation. It has successfully achieved the "domain-controlled cockpit", allowing users to control the interior sunroof with dimming function, order food delivery, adjust the air conditioning, and remotely check the status of the pet tank at home, achieving "vehicle-home interconnection" and "vehicle-business interconnection". Moreover, from the 1000-lumen high-brightness projector that supports large-screen entertainment to the UB Cell intelligent wood-grain table, users can conduct office PPT playback and presentation on the desktop, control the seat massage, seamlessly connecting entertainment, leisure, and office in all scenarios. This demonstrates the design concept of technology serving life, evolving the cockpit into a future mobile space that integrates functionality, aesthetics, and sustainability. The launch of BOE (BOE Technology Group) HERO 2.0 not only redefines the relationship between humans and vehicles but also lays a technical foundation for the value extension of the intelligent mobility ecosystem.
Three major technology brands collaborate to empower each other, presenting a panoramic view of technological innovation in display fields.
At CES 2026, BOE's (Beijing Orient Express) exhibition area has undergone an all-round upgrade, covering three major technology brand zones, innovation application zones, HERO 2.0 smart cockpit, intelligent cockpit system solution zones, green energy conservation zones, and brand collaboration zones, allowing visitors to experience the charm of cutting-edge innovative technologies. As the first domestic enterprise to launch the industry's first display technology brand, BOE(Beijing Orient Display Technology Co., LTD.) systematically showcased the latest achievements of its three industry-leading display technology brands, ADS Pro, f-OLED, and α-MLED, at this exhibition, providing strong technical support for building an open, green, and co-created ecosystem for the industrial chain.
In the ADS Pro field, BOE (BOE Technology Group) has launched an automotive display solution based on UB Cell and BD Cell technologies. Among them, the 15.6-inch automotive-grade UB Cell dual-screen not only offers high contrast, low reflection and wide color gamut performance, but also is suitable for high-quality automotive applications; the BD Cell double-layer liquid crystal display achieves pure black display and 100,000:1 contrast through pixel-level dimming, and combines low-power algorithms to meet the dual requirements of display performance and energy efficiency for high-end intelligent cabins.
In the field of f-OLED, BOE (BOE Technology Group) has globally launched the full vehicle OLED smart cockpit solution, integrating multiple curved and special-shaped OLED display products to achieve a high degree of integration between display form and interaction method. Among them, the globally first 17-inch OLED rollable terminal is the industry's first complete form electric rollable portable mobile terminal. It can be carried around in a 9.5-inch lightweight tablet form, and can also be precisely rolled out to a 17-inch large screen, compatible with mobile office and audio-visual entertainment, allowing flexible display to "change as needed".
In the field of α-MLED, BOE (BOE Technology Group) has further expanded its application space in green vehicle display thanks to its core advantages such as self-developed high PPI large-scale transfer technology, low-power backplane technology, and high-brightness optical microstructure. Among them, the first COG glass-based P0.9 ultra-thin HDR Micro LED all-in-one machine made its debut at the CES event. The product leverages the advantages of glass-based technology, featuring ultra-high definition, high brightness, ultra-thinness and flatness, eye-friendly without flickering, seamless stitching, etc. Under an ambient light of 10 lux, it achieves an ACR contrast of ≥ 20000:1, with outstanding performance in the dark state; the flagship product BYH Ultra P0.9 achieves an ultra-high contrast of 20000:1 and a 7680Hz high refresh rate; in addition, at the event, a 300,000 nits glass-based Micro LED PHUD display and Micro LED full-color wood-grain hidden display exhibits specifically for intelligent cockpit systems were also prominently displayed, featuring extremely high brightness and pixel density, and remaining clearly visible even in strong light conditions.
The world's first 3D ultrasonic fingerprint smart car key and start button support rapid identity verification and intelligent fatigue driving alarm, bringing a more convenient and secure new experience to the human-machine interaction in the smart cabin. These include the AI all-in-one machine C100 series, which integrates multimodal AI interaction and large-scale model applications, with multiple functions achieving industry-leading performance; the world's first 3D ultrasonic fingerprint intelligent car key and start button， which supports rapid identity verification and intelligent fatigue driving alerts， bringing a more convenient and secure new experience to the human-computer interaction in the intelligent cockpit； AI + cycling glasses， which integrate high-definition cameras， optical stabilization， and dual Bluetooth headphones； the world's first intelligent climbing pet tank and intelligent fish tank， which integrate leading technologies such as AI and AR to achieve intelligent breeding centered on "ecological aesthetics + intelligent technology".
Deepen ecological cooperation and green development, and build a sustainable industrial future
In the context of display technology continuously expanding to multiple scenarios, the Internet of Things is becoming a crucial link connecting intelligent life and green development. Focusing on the theme of "Technology + Green", BOE (BOE Technology Group) showcased a variety of IoT solutions at the CES event, creating "human-vehicle-domain" scenario-based solutions, and presenting over 20 green products. The number of green energy-saving products reached an all-time high. Through technological innovation and ecological collaboration, a sustainable industrial ecosystem was constructed.
At this year's CES, BOE Optoelectronics had in-depth cooperation and exchanges with over 40 ecosystem partners, including many of the world's top luxury car companies, well-known partners in the global automotive industry chain, and globally renowned consumer electronics enterprises. At the same time, it also showcased 11 products jointly created with global ecosystem partners, covering various fields such as automobiles, cycling, and consumer electronics. Among them, the HYPERIDE-R electric motorcycle jointly developed by BOE Optoelectronics and Keeway Group combines AI glasses and intelligent instrument solutions to explore the new form of intelligence in two-wheeled transportation; the Navilink 228 Connect solution jointly launched with Navilink, as well as the tri-screen system jointly created with ART, demonstrate the flexible adaptability and system integration advantages of display technology in different carriers.
As a long-term practitioner of the sustainable development strategy, BOE (京东方) not only launched the industry's first sustainable development brand "ONE"， but also integrated the green concept throughout the entire product innovation and production operation chain. At CES 2026， BOE's 14.6-inch IGZO oxide low-frequency vehicle display product achieved a 50% reduction in power consumption and annual carbon emissions, and its 12.03-inch PHUD panoramic head-up display product not only increased the luminous efficiency by 25%， but also had a carbon footprint of 62.72% during the production of raw materials. What is worth noting is that BOE Precision Power Electronics has created a series of high-quality， low-power， lightweight， easy-to-disassemble， recyclable vehicle display solutions through the iterative technological advancements of low-power OLED and Oxide products； relying on the green production operation system including smart energy management system and distributed photovoltaic power station， BOE Precision Power Electronics has also obtained ISO 50001 energy management system certification and ISO 14001 environmental management system certification. Its two manufacturing bases in Chengdu and Heyuan have both been rated as provincial green factories. From the production manufacturing to product innovation， the entire chain has built a green travel ecosystem， and with the dual advantages of "display + low carbon"， it has firmly established its core competitiveness in the vehicle field.
Looking to the future, BOE(Beijing Orient Display Technology Co., LTD.) will continue to take the "Screen of the Internet of Things" strategy as its core, deepen the integration of display technology with diverse scenarios, and work hand in hand with global partners to create a new type of cooperative ecosystem, driving the intelligent display and green travel industries towards a higher quality and more sustainable future.
