/PRZWT/ On January 8th, the classic Chinese fast food brand Jixiang Rouzun and China National Grain & Industry & Agri-Food Corporation jointly held a strategic cooperation launch ceremony at the China National Grain & Industry & Agri-Food Corporation's Fulinmen Building. They officially announced the establishment of a deep partnership. All the dumplings sold in Jixiang Rouzun's offline stores across the country will be fully upgraded with pork ingredients from China National Grain & Industry & Agri-Food Corporation's Linjiaxing pork. This cooperation marks a solid step forward for both parties in promoting the optimization of the catering supply chain and the improvement of product quality. Together, they are embarking on a new chapter of "Healthy Quality, Peace of Mind Flavor".
Strong collaboration between two leading brands has jointly set a new benchmark for restaurant quality.
At the press conference, Gao Xiang, the Party Secretary and Chairman of China National Grain and Cereals Industry Co., Ltd. (CGLC), stated that as a partner in China's space program, CGLC has always been committed to creating safe, healthy and delicious meat products based on aerospace standards. This in-depth cooperation with Jixiang Lianbao is an important practice for CGLC to introduce high-quality, safe, healthy and delicious meat products into the mass catering scene. Both parties will jointly promote the upgrading of industry quality and contribute to the new trend of healthy eating.
Zhang Biao, the founder of Jixiang Dumplings, shared the brand's development philosophy and industry insights. He emphasized that in the context of consumers' increasing pursuit of food safety, health, and product quality, high-quality ingredients have become the core competitiveness of catering brands. "True ingredients" is not just a slogan; it is a business principle integrated into the brand's DNA. Jixiang always believes: "Seven parts of ingredients, three parts of craftsmanship." Even the best skills cannot produce a truly captivating flavor without solid ingredients.
This cooperation with Zhongguo Jiajia Kang is based on the mutual pursuit of food safety and healthy quality by both parties.
New ingredients, Haixiang Kang flaxseed pork sets the "fresh" standard for healthy eating.
The core of this cooperation is that the pork filling of Jixiang Rouzun has been fully upgraded to Zhongrong Jiajia Kang's flaxseed pork. Dr. Liu Zueli, a research expert in feed development of Zhongrong Jiajia Kang, explained on the spot that the flaxseed pork product of Zhongrong Jiajia Kang is based on a feed formula and scientific feeding methods that have been independently developed for over a decade. By adding natural grains such as flaxseeds, the alpha-linolenic acid content in the pork reaches more than six times that of ordinary pork*, and it has obtained a national invention patent. Alpha-linolenic acid, as an essential fatty acid for the human body, can be converted into DHA and EPA in the body and has significant daily dietary health value. Zhongrong Jiajia Kang implements full-chain management from feed source, breeding environment to slaughter and processing, and obtains "antibiotic-free certification" to safeguard food safety on the dining table with aerospace quality.
All the dumpling products of Jixiang Store have completed the upgrade of filling ingredients, using grain company Jiajikang flaxseed pork. The natural advantages of its firm meat texture, fragrant yet not greasy, are fully released in the dumplings, forming an assured closed loop from the source to the dining table.
Let's work together and set sail to embrace the future of quality.
Under the witness of the attending guests and media, the representatives of both sides jointly completed the launch ceremony of the strategic cooperation. At the ceremony site, flaxseed pork dumplings were cooked. The outstanding taste of their freshness, tenderness and elasticity received unanimous praise, vividly demonstrating the taste enhancement brought about by the raw material upgrade. The upgraded product series will be launched simultaneously in all the offline stores of Jixiang馄饨 across the country.
Since its establishment in 1999, Jixiang Rouzun has expanded to 31 provinces, autonomous regions and municipalities across the country, covering over 230 cities. It has 3,500+ stores nationwide and serves more than 150,000 people every day. The brand has always adhered to the original intention of "using genuine ingredients" and the concept of "making good products with good materials", and is committed to continuously delivering delicious, affordable, safe and healthy delicacies to more consumers.
As a full-chain meat food enterprise under the COFCO Group, Zhongguang Jiajikang has always been committed to providing consumers with safe, high-quality and healthy meat products. Jiajikang Flaxseed Pork, as a flagship product, has its feed formula and scientific feeding methods certified by a national invention patent, and has won the 2025 ITI International Flavor Award for its unique flavor. It has now become a brand of fresh pork for export to Hong Kong, setting a new benchmark for high-quality meat products in the industry.
This collaboration is a solemn commitment to quality dining by Jixiang Rouzun and Zhongrong Jiajia Kang. In the future, the two parties will continue to deepen their cooperation, creating products with meticulous craftsmanship and leading the market with quality, ensuring that every bite of the dumplings carries health and peace of mind, and jointly safeguard the daily delicacies of Chinese families.
According to the test conducted by a third-party testing institution: The content of α-linolenic acid in the homejiake flaxseed pork products is more than 6 times that of the same part of the ordinary pigs fed with homejiake non-flaxseed feed.
