/PRZWT/ In January 2026, GOLFJOY, the global leader in golf sensors and simulators, made its debut at the International Consumer Electronics Show (CES 2026) in the United States. It became the first Chinese golf simulator brand to exhibit at Hisense's booth. Through a meticulously prepared live demonstration, the brand showcased its quick-installation golf simulator solution to global audiences, bringing interactive sports technology onto this highly influential consumer technology stage worldwide.
As a long-term innovator in the field of golf simulation, Hengtai Xin GOLFJOY's participation at CES this year showcases its core mission - to drive breakthroughs in the participation, experience and popularization of golf through technology.
Thoroughly cultivate and meticulously prepare for the exhibition to create an immersive interactive experience.
To ensure the viewing experience during the exhibition, the Hengtai Xin GOLFJOY team optimized the system configuration and passenger flow planning in advance. They specifically selected a compact quick-install simulator that is widely used in commercial venues and professional training scenarios to be installed at the Hisense exhibition booth. With its stable performance, this system ensured the smooth operation of the demonstrations throughout the process.
Thanks to the advantages of rapid deployment and flexible adaptation to space, visitors can directly enter the experience area to swing the club and immediately obtain real-time ball trajectory tracking and visual feedback. In the crowded exhibition venue, this interactive device successfully transformed the booth into a vibrant and highly participatory experience area.
The first day of the event drew much attention as the FIFA president personally participated.
On the first day of CES, FIFA President Gianni Infantino made a special visit to the Hisense booth. Here, the Hengtaixin GOLFJOY simulator was showcased in conjunction with the Hisense commercial laser projector. Infantino stopped by to observe the live demonstration, listened attentively to the technical explanations, and then showed great interest in the product. He personally experienced the simulator.
After a brief introduction by the Hengtai Xin GOLFJOY team, Inzaghi stepped onto the hitting pad and completed his swing. At the moment of hitting the ball, the ball trajectory data immediately appeared on the screen, integrated into the brand's exclusive 4K immersive virtual golf course environment. The precise visualization of the trajectory and distance effectively demonstrated the efficient interaction between physical movements and digital feedback, leaving him full of praise for the product performance.
The exhibition was extremely popular throughout its duration and its technical capabilities were widely recognized.
Apart from the FIFA president, the leadership team of Hisense also personally experienced the Hengtai Xin GOLFJOY simulator on the first day. During the exhibition, this system continuously attracted a large number of visitors to stop by. Its real-time responsiveness, realistic simulation, and immersive experience received unanimous praise. Many participants commented that it was "sensitive in feedback, visually stunning, and highly engaging."
For Hengtai Xin GOLFJOY, such market feedback further confirms its core philosophy: The true value of technology lies not only in accuracy, but also in whether it can be transformed into an actual experience that meets the needs of users.
Core technology enhances the upgraded experience of Hisense laser projection
At the CES 2026 exhibition, the Hengtai Xin GOLFJOY simulator achieved a comprehensive upgrade in the experience through its collaboration with Hisense commercial laser projection technology. This collaborative system is equipped with an exclusive high-performance processor and integrates Hisense's unique Vivid 4K imaging technology, presenting an ultimate level of visual clarity - from the fine grass texture to the high-speed ball trajectory, every detail is clearly distinguishable. The advanced motion compensation technology ensures smooth and free-from-blur images, further enhancing the realism and immersion of the Hengtai Xin GOLFJOY simulator environment.
The outstanding performance of the on-site demonstration is even more attributed to Hengtai Xin GOLFJOY's long-term commitment to independent innovation. The company's independently developed high-speed camera and sensing architecture can achieve a frame rate of up to 2500 frames per second. Combined with exclusive AI algorithms and dedicated processing chips, it can output more than 33 core swing and ball trajectory data within 0.5 seconds, with an error rate of less than 1%. Even for the extremely difficult-to-detect pure white golf balls, it can achieve precise tracking.
This core sensing capability forms the foundation of GOLFJOY's complete technological ecosystem, encompassing advanced trajectory simulation, real-time physics modeling, and highly detailed virtual golf course environments, among other key technologies. Leveraging these technologies, the brand can provide users with a sportive experience that closely resembles the real golf course in various scenarios such as indoor simulators, professional training centers, and large-scale urban golf venues.
Significant achievements will be made in 2025 and global cooperation will continue to deepen.
Thanks to its breakthroughs in simulation technology, Hengtai Xin GOLFJOY recently completed the world's first outdoor urban golf project, extending the golf simulation experience from traditional venues to urban public spaces. This project adopts the same sensing and rendering technology as the CES exhibition, effectively solving the industry's long-standing problems such as space limitations, high difficulty of popularization, and low operational efficiency, and redefining the golf experience model in urban environments.
Meanwhile, Hengtai Xin GOLFJOY continues to expand its global presence through strategic partnerships. Currently, the brand's collaborations with the Nata Beag III Youth Golf National Championship and the Ultimate Long Drive Tour (ULD) have become a core component of its global strategy. The addition of new partner NXXT has further enhanced its influence in competitive golf and emerging sports fields.
As an important part of the cooperation, the World Long Drive Championship Tour will hold a live demonstration event for long drive performances, inviting top power athletes to participate. This will visually showcase the ability of Hengtai Xin's GOLFJOY sensing technology to capture high-speed movement data under extreme conditions. The deep cooperation with NB3, ULD, and NXXT will inject impetus into the long-term development of Hengtai Xin's GOLFJOY through technological integration, athlete collaboration, and global brand building.
The subsequent exhibition schedule is packed with numerous events that are about to commence.
It is reported that CES 2026 concluded on January 9th. Hengtaixin GOLFJOY immediately shifted its focus to the 2026 PGA Show (PGA Exhibition) which will be held from January 20th to 23rd. At that time, the brand will introduce upgraded and newly designed sensors, advanced player feedback technology, and a new generation of quick-install simulation solutions at booth number 1261.
On January 20th, GOLFJOY will also participate in the PGA Show Demonstration Day event. At the 7-2 tee, a hitting position will be set up to allow attendees to experience the brand's latest measuring technology in person. In addition, the brand will jointly organize multiple on-site activities with partners NB3 and ULD. Norta Berg III and Ryan Bur will personally visit the booth to conduct autograph and photo-taking interactions.
After the PGA Show, GOLFJOY will also make its appearance at the Toronto Golf and Tourism Expo (Exhibition Stand 5559) from January 30th to February 1st, as well as the 2026 Japanese Golf Expo (60th Edition) from March 6th to 8th. For more details of the events, please stay tuned for subsequent updates.
Thank you to Hisense for helping to promote the popularization of golf through innovation.
Hengtaixin GOLFJOY expresses its sincere gratitude to Hisense for this invitation and the cooperation during CES. Participating in this global technology event provides an important platform to showcase the value of advanced sports technology in enhancing interactive entertainment, professional training, and urban living experiences. In the future, Hengtaixin GOLFJOY will continue to drive innovation to make golf more accessible to the global public.
Regarding Hengtai Xin GOLFJOY
Hengtaixin GOLFJOY is a globally leading golf technology enterprise, dedicated to the research and application of golf sensors, simulators and immersive training solutions. By integrating high-speed camera technology, advanced software and flexible installation design, the brand provides precise, easily accessible and scalable golf sports experiences for golfers, coaches, venue operators and business partners worldwide.
