/PRZWT/On January 10th, the first stop of the global brand theme event "AMOS Invites People Around the World to Have Candy" was officially launched at the "Champion Night" in Beijing. The event kicked off the global campaign with the theme of "Inviting Olympic Champions to Have Candy", and the Amos and Beioubao brands under the Jinduoduo Food Group made their simultaneous appearances.
This year's "Champion Night" was a dazzling event, hosted by the renowned former CCTV host Ouyang Xiadan.
On this special occasion, Maenduo, the chairman of Jin Duo Duo Food Group, announced the annual global brand theme campaign "AMOS Amais invites the people of the world to eat sugar" on the stage. And with the first station in Beijing being "Inviting Olympic champions to eat sugar", he paid tribute to the Olympic champions and world champions! Maenduo stated that the championship spirit, which represents the pursuit of excellence and perseverance, is highly consistent with our brand core. The Olympic spirit of "faster, higher, stronger" embodied by athletes such as Wang Liping, the Sydney long-distance running Olympic champion, has always inspired the AMOS Amais and BeoBao brands to continuously expand their presence around the world.
Maenduo shared the series of products jointly launched by AMOS Amais and the Milan Winter Olympics mascot Milo - 4D gummies and music lollipops as well as Milo mascot candy toys - with Olympic champions and world champions. This is the first time that the International Olympic Committee has authorized a non-chocolate candy company to launch Olympic-themed joint candies. These products have been launched in various markets such as China, Italy, and the United States, and are eagerly awaited for the opening of the Milan Winter Olympics in February 2026! The Milan Winter Olympics joint candies have been highly favored by the on-site Olympic champions. Short track speed skating Olympic champion Zhang Hui and her family expressed their great love for the products.
The launch of this global brand-themed campaign has added a sweet atmosphere to the "Champion Night". In 2026, the annual brand theme of Jin Duo Duo Food Group is "AMOS Amais invites people all over the world to eat sugar". Starting from the global creative capital Shenzhen, the innovative sky, passing through the "Champion Night" in Beijing, to the vast snowy grassland in Inner Mongolia, from the Grammy Music Awards in Los Angeles to the Winter Olympics in Milan, from the Champs-Élysées in Paris to the refugee camps in Jordan and Syria... Jin Duo Duo Food is using candies as a medium, striving to build a global sweet community that transcends cultures and connects human emotions.
The initiator of "Champion Night", Olympic champion Wang Liping, highly praised the long-term support of Jin Duoduo Food in her speech. She pointed out that the synchronous resonance between the national brand and the spirit of sports is precisely the positive energy transmission method that contemporary society needs. Under the witness of all the guests, Mr. Man Duoduo and Ms. Wang Liping signed the "Annual Strategic Cooperation Agreement" on behalf of both parties, aiming to further deepen the cooperation between the two sides in the dissemination of health concepts, brand value co-construction, etc., and demonstrating the high recognition of the industry and partners for the group's brand strength and social value.
This event not only integrates the brand spirit of Jin Duo Duo Food with the Olympic champion spirit, but also marks an important starting point for the group's global brand strategy in 2026. At present, AMOS creative candies and Biobor nutritional functional candies under Jinduoduo Food have been sold in 80 countries and regions around the world. In the future, Jin Duo Duo Food will continue to uphold the mission of "being the sweet messenger of the world", using candies to convey happiness and health. With an open, win-win, and sustainable new model, it will promote the deep connection between Chinese brands and the world. Let sweetness cross borders and let the Chinese national brand shine globally！
