/PRZWT/ Recently, the Guangdong Provincial Department of Industry and Information Technology announced the list of provincial manufacturing single-champion enterprises for 2025. Shenzhen Leqi Innovation Co., Ltd. was successfully selected. Its "Multifunctional Combined Intelligent Photography Expansion Kit" was rated based on its actual market performance and technical accumulation. A total of 25 enterprises from Longhua District were listed this time. The selection of Leqi Innovation is a direct recognition of its long-term dedication to the imaging accessory sector.
It is reported that Shenzhen Leqi Innovation Co., Ltd. was established in 2010. Its brand, SmallRig (Smoog), has always focused on the needs of global photographers and videographers. Its product line covers various categories such as camera imaging, mobile phone imaging, imaging lighting, power supplies, microphones, etc. It has now formed a full-scenario product ecosystem, with over 1,000 SKUs in stock and its products have reached more than 160 countries and regions around the world.
In terms of product development, Le Qi's innovative SmallRig has taken a differentiated path. Unlike traditional manufacturing enterprises that conduct research in isolation, this company has established a dedicated user co-creation mechanism. Through the DreamRig platform, it has collaborated with over 1,700 photographers worldwide to jointly develop more than 2,700 customized products. This "products come from user needs and then serve users" model makes the products more suitable for actual usage scenarios, forming a virtuous cycle. On this basis, the company has gradually expanded the scope of co-creation and included industry partners, integrating more innovative resources. In the production end, Le Qi's innovative SmallRig has created a "small batch, multiple batches, multiple categories, and high frequency" fast manufacturing model, which has become its core advantage in responding to market changes. This model can quickly respond to the specific needs of different users and, in combination with continuous technological iterations, enables the company to establish a firm foothold in the specialized market of imaging accessories and earns the industry evaluation of "the global definitioner and pioneer of imaging scene product tracks".
The selection of provincial-level manufacturing single-champion enterprises in Guangdong Province mainly assesses enterprises based on dimensions such as their commitment to specific markets, market share, research and development investment, product quality, and business performance. The inclusion of those with innovative capabilities essentially represents a comprehensive affirmation of their overall strength. Moreover, their practice of global expansion provides a practical reference for domestic imaging equipment enterprises to go global: by breaking away from the conventional pattern of merely exporting single products, focusing on user needs and relying on product ecosystems to deeply penetrate the market, it is possible to build a more sustainable global competitiveness.
