/PRZWT/ On January 22, 2026, the "Freshness Embodies Artistry, Flavor Reaches New Heights" high-quality development conference for the Lanzhou beef noodle industry and the launch of new products by Shanghai Taishule Food Co., Ltd. and the Lanzhou Beef Noodle Industry Association were grandly held in Lanzhou. Vice President of the China Culinary Association and President of the Lanzhou Beef Noodle Industry Association Ma Limin, leaders from the Lanzhou Municipal Commerce Bureau, partners in the catering industry, and outstanding distributors gathered together to jointly witness the launch of the new chicken essence seasoning product created by Taishule for the Lanzhou beef noodles.
"Immersive Experience: The Tradition and Innovation on the Tip of the Tongue"
The event began with a "Traditional and Innovative Dishes Appreciation" segment. On the spot, the team of Taiye Kitchen presented the classic recipe and innovative dishes of Lanzhou beef noodles, integrating the new product chicken essence with the full application scenarios of Lanzhou beef noodles. On one side was the rich and authentic classic Lanzhou beef noodles, while on the other side, there were carefully prepared innovative flavors of noodles. Both were displayed together, allowing the guests to experience the products and their application scenarios through their taste buds, and to perceive how good products and application scenarios can achieve flavor innovation and elevation of layers on the basis of the utmost respect for tradition.
【Official Speech: Through New Products as a Bond, Deepen Win-Win Cooperation】
Ma Limin, the president of the Lanzhou Beef Noodle Association, delivered the opening speech, expressing his high appreciation for the long-term product support and services provided by Taiyaole. The association looks forward to deepening cooperation with enterprises like Taiyaole, which possess strong research capabilities and a sense of industry responsibility, to jointly safeguard and enhance the classic quality of this century-old delicacy through technological means.
Subsequently, Mr. Li Qingwei, the general manager of Laojiale Northwest Marketing Company, delivered a speech. He emphasized that Lanzhou beef noodles are the culinary brand of the northwest region, with the distinctive flavor of "one clear, two white, three red, four green, five yellow" deeply rooted in people's hearts. Laojiale has been deeply involved in the field of umami for over thirty years, with the mission of "letting 1.3 billion people taste a more delicious flavor". In the future, we will use new products as a link to deepen cooperation and jointly spread the "fresh and fragrant" taste of Lanzhou beef noodles throughout the country!
【Trend Release: Unveiling the Future, Umami Science Drives Industrial Upgrading】
In the section on industry trends, Mr. Yan Feng, the director of the Yatala Catering System, delivered a special presentation on the development trends of culinary flavor. In his report, he pointed out that the scale of China's catering industry will reach 5.7 trillion yuan by 2025, with intensified industry competition and a double high rate of opening and closing stores. Chinese fast food as a whole has contracted, but noodles and rice vermicelli have grown against the trend. Local specialty noodles and rice noodles have continued to gain popularity thanks to cultural tourism and social media. Supply chain upgrades have pushed the noodle and rice noodle industry into an innovation fast lane， and the flavor technology and standardization system will bring more stable development momentum to characteristic categories such as Lanzhou beef noodles.
Subsequently, Ms. Su Yingtong, the core product manager of Shoutian Le catering market system, presented the story behind the new product. She thoroughly analyzed the opportunities and challenges in the 400 billion yuan beef noodle market segment, as well as the strategic significance of the strong alliance between Shoutian Le and the Lanzhou Beef Noodle Association. Behind the new product of "a good bowl of noodles, maintaining freshness all the time", lies the 37-year accumulation of Shoutian Le's fresh flavor science, the inheritance of the century-old skills of Lanzhou beef noodles, and our common belief in the high-quality development of the future industry. She emphasized that the launch of the new product is only the starting point of deepening cooperation. Shoutian Le will jointly create a new chapter for the Lanzhou beef noodle industry with the association through measures such as the release of formula white papers, cooperation with chef schools, and co-creating major culinary events.
"Unite for Progress: Ecological Cooperation, Promoting High-Quality Industrial Development"
In a warm atmosphere, both parties' guests walked together to the stage and jointly initiated the launch ceremony of the new chicken essence. This officially announced the launch of the product into the market, marking the beginning of its journey to serve the Lanzhou beef noodle industry and empower thousands of catering partners.
Going alone is fast, but going together leads to greater distances. To pool the strength of distribution channels and ensure that new products can efficiently reach the market terminals, the Northwest Marketing Company of Taotiele signed strategic cooperation agreements with 30 core distributors across the country at the press conference. Together, they will promote the overall upgrade of the Lanzhou beef noodle industry chain and form an industrial win-win ecosystem that pursues excellent quality. As the key bridge connecting Taotiele with thousands of restaurant kitchens, the participation of these distributors has laid a solid network foundation for the market promotion of new products.
The press conference has come to a successful conclusion. Taoye's initiative to enhance the quality development of traditional cuisine through the science of umami has just begun. In the future, Taoye will continue to uphold the commitment of "science empowerment and quality assurance", and work hand in hand with the vast number of colleagues in the catering industry. It will safeguard the precious treasures of Chinese cuisine, jointly promote it to a new stage of higher quality, standardization, and greater international influence, and let this bowl of Chinese deliciousness with profound cultural heritage spread its fragrance further and remain fresh over time.
