/PRZWT/ Recently, the key agricultural industrialization enterprise - Lin Yuan Chun Ecological Technology Co., Ltd. (hereinafter referred to as "Lin Yuan Chun") from Baishan City, has reached a comprehensive strategic cooperation with Jilin Radio and Television Station and officially became a strategic partner of Jilin Radio and Television. Relying on the dual engines of ice and snow economy and cultural dissemination, through the innovation of Chagan Lake winter fishing products, the appearance at the Second China (Jilin) Real Images Conference, and in combination with the ten major host recommendation activities of Jilin Radio and Television, with the powerful synergy of "media + industry + specialty products", it empowers the good products and brands of Jilin hometown, and promotes the comprehensive integration of Lin Yuan Chun birch sap into the overall development of the tourism and cultural industries.
At the Chagan Lake Winter Fishing Festival, Lin Yuanchun presented a "taste of ecological integration". The event prominently featured Chagan Lake's birch sap stewed fish, using freshly caught fathead fish that emerged from the water during the winter fishing, and integrating Lin Yuanchun's birch sap from the forest area of Changbai Mountain, which was slowly and delicately stewed over low heat. This innovative dish ingeniously utilizes the refreshing and sweet taste of the birch sap to counterbalance the greasiness of the fish, while preserving the original flavor of the fish from Chagan Lake and infusing the ecological atmosphere of Changbai Mountain. During the event, visitors not only experienced the thousand-year fishing culture but also, through a unique sensory experience, directly appreciated the perfect integration of the two ecological IPs of "forest and lake" in Jilin.
Meanwhile, Lin Yuanchun's White Birch Tree Juice was invited to be the official promotional product and made its appearance at the Second China (Jilin) Realistic Film Conference (originally the Second National Documentary Exhibition) held in Jilin City. On this professional platform that gathers documentary professionals from both home and abroad, Lin Yuanchun, with the product's characteristic of "0 additives natural extraction", responded to the core topic of the conference, "Ecological Nature", through theme presentations and on-site tastings, telling the ecological stories of Jilin to the guests from all over the country, becoming a beautiful brand card for Jilin's cultural tourism to be showcased externally.
As an important highlight of this strategic cooperation, the top ten hosts of Jilin Radio and Television jointly made a statement, jointly recommending Lin Yuanchun's White Birch Juice. This recommendation team, composed of the key hosts of Jilin Satellite TV, will use exclusive videos and other multi-media forms to support the local brand with the authoritative influence of the media and the public image of the hosts. This move aims to respond to the call of the Jilin Provincial Department of Industry and Information Technology to promote local characteristic industries. By leveraging the dual endorsements of "media + credibility", it breaks geographical boundaries and enables more people to recognize this "Jilin specialty" originating from Changbai Mountain, helping the Lin Yuanchun brand enter the international market.
According to Lin Yuanchun, the person in charge, the strategic cooperation with Jilin Radio and Television Station is an important step in the brand upgrade. In the future, the company will continue to rely on the unique ecological resources of Changbai Mountain to deepen the integration model of "ecology + tourism + culture". Through the combination of media's communication power, credibility and brand power, not only will Lin Yuanchun birch sap be transformed into an ecological beverage representing Jilin, but also it will help Jilin leap from being a "province with abundant ecological resources" to a "province with strong ecological brands".
