/PRZWT/On January 25th, Camel Outdoor Cosmetics held a launch event in Shenzhen under the theme of "Rewriting Sun Protection for Outdoor Activities - Creating the 5.0 Era of Outdoor Sun Protection". As the leading brand in the outdoor sector in China, Camel's profound understanding of outdoor activities stems from its 30-year practical experience in serving climbing and extreme exploration. Camel Outdoor Cosmetics integrates the extreme outdoor genes accumulated by its parent company into skincare research and development, proposing the concept of "Equipment-level Hardcore Sun Protection", and using professional strength to respond to the urgent market demand for outdoor protection.
This press conference aims to consolidate industry consensus. Camel Outdoor Cosmetics chose to hold this event in a more open and professional discussion environment. Guests from various fields, including industry associations, raw material enterprises, medical experts, extreme outdoor practitioners, and running circle representatives, gathered at the venue to discuss standards, technologies, efficacy, and real usage scenarios. Together, they witnessed Camel officially entering a new stage of transforming sunscreen from a daily cosmetic product to a professional outdoor equipment.
01 Sun protection shifts from "beauty logic" to "equipment logic"
At the beginning of the press conference, the representative of the Guangdong Provincial Pharmaceutical Regulatory Association delivered a speech, emphasizing: "With the rise of public health awareness and outdoor activities, consumers have higher demands for the efficacy, scene-appropriateness and safety of sunscreen products. The industry needs to respond to the market with more rigorous research and standards."
Subsequently, Teacher Fan Jiangtao, who reached the summit of Mount Everest, explained the severity of the need for sun protection in extreme environments through his personal experience: "At an altitude of over 8,000 meters, the intensity of ultraviolet rays, low temperatures, and friction all work together, making ordinary sun protection ineffective. Skin protection is directly related to the safety of the climb." He stated that the camel outdoor sunscreen became the first and only sunscreen product he carried in his backpack. This choice also verified the necessity of "equipment-level sun protection" from a practical perspective.
02 Moving from the scene to the product, the professional commitment and deep dedication of camels
Mr. Xiao Yisheng, the brand director of Camel Group, elaborated systematically at the press conference on the strategic thinking of Camel's entry into the professional outdoor beauty sector. He emphasized that Camel's move was not a cross-border attempt based on market trends, but rather a result of long-term observation of the gap in sun protection in extreme environments during outdoor practices. "We are familiar with the effects of sandstorms, sweat, and intense friction on equipment, and we are also clear about the failure boundaries of traditional sun protection systems under these variables. Therefore, Camel chose to rebuild the sun protection system based on the logic of equipment research and development."
It is introduced that since the establishment of the beauty division in 2023, Camel has made systematic investments: establishing an independent R&D team, collaborating with research institutions, and conducting product validation in real outdoor scenarios. The products were tested along with the Camel Himalaya Mountaineering Team during several real tests such as climbing Mount Everest, high-altitude hiking, and marathon races. Through repeated verification and formula optimization, their professional performance was ensured.
During the product technology interpretation session, Ms. Fang Xing, the director of Camel Outdoor Cosmetics, introduced the technological core of the entire line of sunscreen products.
She pointed out that the brand has overturned the traditional beauty industry's "product defined by ingredients" approach, instead adopting the logic of "research based on scenarios", deeply dissecting the damage mechanisms of sunscreen films caused by real outdoor environments such as high temperatures, sweating, and continuous friction. Based on this, Camel has independently developed its core "Outdoor 3 Defense Outer Film" technology. Through a unique film-forming system, it constructs a stable protective layer against sunburn, water resistance, and heat damage, achieving a leap from basic protection to long-lasting "anti-damage". This technology ultimately manifests as the brand's innovative X-P-R product classification system, precisely matching diverse needs ranging from extreme peaks, professional sports to general outdoor scenarios, driving sun protection to a new stage of "outdoor hardcore equipment".
03 Authoritative Certification: Defining the Track, Establishing Standards
The high degree of industry representation is often reflected in the standardization of discourse. At the press conference, iimedia consulting awarded the "Global Professional Outdoor Sun Protection Pioneer" certification to Camel. At the same time, the Guangdong Provincial Group Standards Association announced that the first domestic group standard for strong water resistance of outdoor cosmetics, led by Camel, was officially released. This indicates that Camel has successfully elevated its brand's "self-discipline standards" to "industry consensus".
At the subsequent roundtable summit of production and research experts, Dr. Zhang Yunsong, the chief physician of the dermatology department of a tertiary hospital and an optical expert, Gu Ting, the marketing development director of BASF Personal Care in the Greater China region, Xuan Songhua, the head of the material development team of Wuxi Koma Research Institute, Amy, an expert in active ingredients of HeDa, and Li Zixiu, a fashion beauty blogger and makeup enthusiast, engaged in in-depth discussions on "How Can Sun Protection Products Evolve from Daily Skin Care Products to Professional Outdoor Equipment? "
04 Leading Official Announcement: Walking Hand in Hand with the Spirit of Sports
At the climax of the press conference, Chinese sports star Wu Yan Ni officially made her appearance as the spokesperson for Camel Sun Protection. Her resilience on the track, the determination shown in her eyes and the wind in her footsteps perfectly align with the "hardcore outdoor" philosophy upheld by camels. This collaboration also indicates that Camel Sun Protection will further penetrate into the professional sports and mass outdoor markets.
Not only for sun protection, but also as essential outdoor gear
Looking back at the development history of sun protection products, from the emergence of the first generation of sun protection products to the gradual establishment of standards such as SPF/PA values, and then to focusing on skin feel, skin care efficacy and scene segmentation, its evolution has always centered around "beauty and skincare". The outdoor sun protection 5.0 era initiated by Camel has achieved a fundamental leap - redefining sun protection as "outdoor hardcore equipment".
Behind this positioning lies the accumulation of 30 years of outdoor experience of Camel. From the intense sweating challenge at the Qingdao Marathon, to the fierce wind test in the Huangshan Cycling Race, and to the extreme ultraviolet exposure at the summit of the Himalayas, Camel's sun protection has been proven in real tests of numerous demanding events and extreme environments, demonstrating its "equipment-level" protective capabilities.
"For the outdoors, re-writing sun protection" is not only the theme of this event, but also the declaration of Camel towards the future. Under the promotion of brands like Camel, the sunscreen industry is moving from a competition based on parameters to a professional track that focuses on real outdoor scenarios. This is not only an opportunity for the brands, but also a powerful boost for the healthy, rational and high-quality development of the entire industry.
