/PRZWT/ Enjoy hand-brewed coffee in abandoned mines, participate in the "Village K" competition in a thousand-year-old town. This newly emerging resort in the suburbs of Shanghai is quite "hip". It's a great place for Shanghainese to go on vacation.
On January 27th, Deqing County, Huzhou City, extended an invitation to Shanghai: "Don't rush around like crazy. Come to Deqing and give your mind a break." A brand-new vacation model centered around "self-entertainment" emerged - without having to travel long distances, taking the high-speed rail directly, you can switch from the hustle and bustle of the People's Square to the chirping of birds in Mount Moganshan.
This "micro-recreation" destination, which is just the right distance away, precisely targets the pain point of urbanites - "wanting to escape but being in a hurry". After the Shanghai-Suzhou-Huzhou high-speed railway is opened, it will officially enter the "one-hour living circle" from Shanghai to Deqing, making it even more convenient than going to Chongming.
The five districts have made the people of Shanghai "slow down"
Deqing is not presenting a single scenic spot; instead, it is presenting a grand "all-encompassing tourism" strategy. In the western section of Mount Moganshan, apart from those popular homestays, there are now cave cafes, "The Pursuit of Light" project and other trendy places. Moganshui Street has become a new must-visit spot for young people in the Yangtze River Delta. In the southern section of Xiaozhu Lake, 30,000 acres of wetlands not only allow boat tours but also offer low-altitude flights. Shangzhu Mountain - Fantasy Valley has brought a new twist to "deep ecology". In the northern section of the "Source of Jiangnan" heritage exhibition area, the first "experiential" museum community in China is being created. In the eastern section of the Grand Canal Poetry Route, the intangible cultural heritage activities such as the silkworm temple fair and dragon lantern festival in Xinshi Ancient Town have fully showcased the Jiangnan flavor. The AI Film City of Mount Moganshan in the central area is even more impressive. Even the movie "Nezha the Demonic Boy" was produced in the virtual production studio here. The technological elements are fully present.
"The self-indulgence economy" - it's all about the style.
Centering on the six themes of "Enjoy Travel, Enjoy Art, Enjoy Food, Enjoy Movement, Enjoy Wellness, and Enjoy Pet Care", Deqing has truly mastered the concept of "Enjoying Oneself". Abandoned mines have been transformed into popular coffee shops, thousand-year porcelain fragments have been made into cultural and creative jewelry, and pearl makeup experiences can be enjoyed in the ancient town. Rural "village cafes" and oven-baked bread workshops have redefined rural aesthetics. Last year, a "village K" competition in Xinxing Ancient Town generated 250 million online views and attracted over 300,000 tourists. Nighttime events such as the Mogan Mountain Fantasy Music Festival also kept young people so excited that they didn't want to leave.
Last year, over 75% of the tourists visiting Deqing were from Shanghai and the Yangtze River Delta region. During weekends and holidays, the proportion was even as high as 90%. We hope that the slogan "Deqing, Let Your Heart Take a Vacation" will evolve from an invitation into a regular weekend activity for more and more people from Shanghai in the future.
