/PRZWT/ By the end of 2025, a "dark horse" emerged in the HVAC industry - PROFROID Pu Hua Central Air Conditioning. This brand comes from Haier Home Appliances and is a high-end HVAC brand launched by it after acquiring Carrier Commercial Refrigeration. It focuses on environmental protection, low-carbon, and intelligence.
From the launch of the new product at the end of September last year to the end of the year, within just three months, it successively won over 30 construction projects across the country, with a cumulative winning bid amount exceeding ten million yuan. Among them, the single project winning bid amount for the Shandong Huashen Power Equipment Office Building exceeded 1 million yuan, and the installation and commissioning have now been completed. It can be seen that PROFROID, through a "lightning attack", quickly established a firm foothold in the highly competitive HVAC market.
How was this rapid "market blitz" accomplished? The answer lies in its first "trump card" - the PFM-POWER series of multi-split systems. It directly addressed the three most critical challenges in current large-scale public buildings: the stability in coping with extreme climates, the high and uncontrollable operating energy consumption, and the lack of intelligent system management.
Take the office building project of Shandong Huashen Power Equipment as an example. PROFROID impressed the decision-makers with its integrated solution that combines both software and hardware. Firstly, the PFM series multi-split air conditioners apply technologies such as three-stream jet boost technology, multiple oil return technology for compressors, and industrial-grade protective electrical control cabinet design. This enables them to operate within an extremely wide temperature range of -30℃ to 58℃, possessing extreme environmental adaptability and reliability.
Secondly, the application of intelligent technologies has also alleviated the post-project operation and maintenance pressure for the project party. The intelligent energy-saving system driven by dual AI chips achieved an actual energy-saving rate of 21.3%. The system's alternate operation technology evenly distributes the load, prolonging the lifespan of the equipment. Moreover, it supports remote monitoring and individual billing, directly addressing the cost control needs of the operation party.
PROFROID's success in this "blitzkrieg" was no fluke. It not only inherited the nearly 100-year technical, production and quality advantages of Carrier's commercial refrigeration business, but also integrated Haier Home Appliances' distribution, R&D and local service capabilities, achieving a powerful alliance. This "global technology + Chinese innovation" dual-engine model is precisely the key to its rapid market acceptance.
From the brand launch to securing 30 projects and winning millions of orders, PROFROID has opened up a breakthrough strategy for the new brand through a "technical blitz" that is rooted in the local market. In the future, with the support of the two major players and the advantages of its core products, it will enter more scenarios, continue to deeply penetrate the Chinese market, and inject new vitality into the transformation of the HVAC industry.
