/PRZWT/ The global e-sports trend is surging forward. As the most dynamic core market, China's peripheral equipment industry is undergoing a profound evolution from a single-point breakthrough to an ecosystem integration. Under this trend, the pioneering brand Saides (SADES), which has been deeply engaged in the e-sports audio field for over twenty years, is steadily moving from being a trusted "e-sports headset expert" to a "comprehensive e-sports equipment brand" that covers a wider range of scenarios and can fulfill more possibilities. This is not only a new starting point for the Saides brand but also demonstrates its firm determination to deeply root in the e-sports industry and continuously accompany players as they grow.
Original intention: Having dedicated 23 years to the field of sound, laying a solid foundation for the e-sports industry.
Since its joint start with Chinese esports in 2002, Seidas has held the pure belief of "for games, for sound". It has devoted all its enthusiasm to the research and innovation of esports audio equipment. From the early SA series and other multiple products that continuously occupied the top positions in online sales on platforms, to the new product Seidas 811Pro that successfully ranked at the top of the "hot-selling list of esports headphones" on Tmall during the Double Eleven event in 2025, the brand has always established a professional reputation in the hearts of players through solid technological accumulation and profound user insights, being known as "clear in sound and reliable".
This concentrated and long-term deep exploration not only accumulated profound audio technology expertise for Sides, but also deeply embedded the brand's "for games, with sound" DNA into every product, serving as a solid foundation for its journey into a broader realm.
Evolution: From hearing the game to dominating the entire arena
With the maturity of the e-sports industry and the evolution of player demands, peripheral equipment is integrating and developing in a systematic and scenario-oriented manner. The strategic upgrade of Sadies stems from its forward-looking insight into the trend and its full confidence in its own capabilities.
Technically, Sadies continuously invests in innovative research and development, focusing on breakthroughs in acoustic structure tuning, intelligent noise reduction algorithms, ultra-low latency wireless transmission, and ergonomic wearing experience. The brand aims to launch products with stronger performance and better experience. In terms of design, it pursues the integration of e-sports aesthetics and pragmatism, creating product forms that combine visual tension and long-term comfort, allowing professionalism to be hidden in the details and companionship to be integrated into daily life.
Nowadays, Cedès has established a clear product lineup:
The "Shou" series - Born for hardcore competition, with low latency, wide sound field, and synchronized light effects, determining the outcome in just a few seconds.
The "Yi" series - balancing daily use and entertainment, featuring active noise cancellation and lightweight design, to accompany every day of commuting and listening.
"The Magic Feather" series - Supports seamless switching between two scenarios. One pair of headphones that covers all scenarios including gaming, music, and office use.
All products have undergone more than ten rigorous tests such as drop, salt spray, and temperature variations. With reliable quality, they safeguard every bit of passion of the players.
Companionship: Collaborate with players, allowing passion to resonate.
Sides has always regarded players as the most valuable co-creators of the brand. By continuously listening to community feedback and implementing in-depth user co-creation programs, Sides transforms real usage scenarios and detailed requirements into the source of inspiration for product iterations. The brand's belief in "walking together with those who love" is precisely this two-way journey: it is both the brand's response to players' desire for victory with technological enthusiasm, and the spiritual resonance generated by millions of players due to the same passion, jointly driving Sides forward.
"Sound is the second language on and off the field. Siedes hopes to provide an even more immersive listening experience, not only helping players 'identify positions by sound' in the game and make split-second decisions, but also enabling them to 'sense sounds in life' and resonate with their inner feelings."
Forward: Focus on Sound, Empower Esports
Standing at a new starting point in 2026, Seidas remains true to its original aspiration and steps forward with greater determination. In the future, Seidas will continue to deeply focus on the professional audio sector, making gaming headphones even more specialized, powerful and comfortable to wear. Through continuous technological innovation, experience optimization and sincere communication, Seidas aims to become the most trusted audio partner in the hearts of gamers and gradually build a brand influence that is linked by "sound" and extends to a broader esports ecosystem.
Focusing on sound, thus understanding the competition better; rooted in e-sports, thus being able to equip the entire field. With a brand-new attitude, Cedus is standing side by side with players, in the audio field of both virtual and reality, accompanying every passion and embarking on the next journey.
