/PRZWT/ As the spring consumption season approaches, consumers' demand for upgrading their home appliances continues to rise. On February 25th and 26th, Haier launched the "2026 Healthy Renewal Festival" in Zhengzhou first, and will gradually roll out this event across the country. In this event, Haier not only upgraded ten user benefits but also introduced the "Five Good Policies" for Haier stores.
First, let's take a look at the top ten user benefits. Multiple benefits are combined, making it convenient for users to purchase and ensuring they can use the products with peace of mind. The benefits not only cover both new and existing users, as well as all channels online and offline, but also extend to after-sales and customization services. For example, if a home appliance user orders a smart cabinet scene solution and pays a deposit, they can receive a gift. Sports fans who place an order have the chance to unlock genuine sports jerseys, as well as premium home appliances, brand mobile phones, and new energy vehicles, among other great gifts. No matter what type of user you are, you can enjoy these benefits.
Let's take a look at the "Five Good Policies". Relying on good products, good policies, good experience, good models, and good activities, it can not only boost the sales of Haier stores but also enhance user reputation. For instance, differentiated good products such as "Mai Lang" and "Zhi Jin" representing the AI suite can significantly enhance the competitiveness of the stores and meet the demands of different levels of consumers; the core policies of comprehensive retail TC can effectively improve the operating efficiency of the stores; the good experience of standardization leading to service upgrades can help Haier stores achieve universal traffic attraction and efficient customer acquisition; the good model of unified warehouse TC is more conducive to the integrated online and offline operation of the stores; the good activities that provide continuous full-process material support throughout the year ensure that Haier stores have no interruption in marketing throughout the year and the sales enthusiasm does not cool down.
The "2026 Health Renewal Festival" is also a powerful measure for the continuous implementation of Haier's smart home strategy. With the full implementation of the event, more AI products and AI scenarios will enter millions of households, and the Haier Smart Home APP, as the core entry point, will also help more families easily unlock the new smart lifestyle.
