/PRZWT/ In today's era where content e-commerce and social media have deeply integrated, the stationery market is witnessing an unprecedented opportunity for going viral. From video content promotion to live-streaming sales, both the volume and sales have become equally important, forming a new logic for brand growth. During this wave, Kasimir, with its brand positioning of "the new generation of new stationery", has rapidly emerged as a new rising star in the industry, attracting much attention.
Billions of views, ten thousand employees - the brand's influence continues to grow steadily.
Since its establishment in 2021, Casimir has always driven product innovation based on user-centric thinking, quickly establishing a strong brand recognition among young consumers. As of now, the brand's total online exposure has exceeded 10 billion, and it has collaborated with over 100,000+ influencers, forming a content-planting matrix covering all domains.
With the strong support of the DaRen ecosystem, the core product categories such as pencils, erasers, and markers under Casimir have frequently topped the rankings on various e-commerce platforms. They have won several industry awards, including the 2024 Douyin E-commerce Stationery Industry Annual Stationery Brand Award, the 2025 Tmall Golden Baby Award for the Most Popular Stationery, and the 8th DMAA International Digital Marketing Gold Award. The brand's momentum continues to rise.
Global operation, synergy between product and effect to stimulate new growth momentum
Casimir's success is inseparable from its comprehensive all-round business strategy. The brand has achieved full-category penetration on various online platforms such as Tmall, Douyin, and JD.com, and has also actively expanded offline channels, opening stores in large supermarkets like Ban Dong La, thus establishing a sales network that integrates online and offline operations.
In terms of brand building, Casimir also demonstrated an extremely strong ability in content integration. The brand signed a special cooperation agreement with Jiangsu Satellite TV's popular variety show "Warm Inn", achieving frequent scene placements of the new product "MINI Direct Liquid Acrylic Marker Pen" in the show. At the same time, it jointly launched the "Happy Childhood - V Love Children's Journey" charity activity with the Zhejiang Women and Children's Foundation, donating stationery supplies to children in difficult circumstances, conveying the brand's warmth and demonstrating social responsibility.
From products to concepts, continuously define "new stationery"
Casimir is not only a manufacturer of products, but also a practitioner of the "new stationery" concept. The brand has a 148,000-square-meter modern R&D production base, over 500 automated production lines, and a supply chain with an annual production capacity of over 2 billion pencils, ensuring that quality is the fundamental aspect. At the same time, relying on a 30% proportion of R&D personnel and an innovation mechanism with annual investment exceeding 25% of profits, Casimir continuously launches original products that combine aesthetics and functionality.
From the "Little White Stick" pencil, which has sold over 120 million units in total, to the "Gugu Neutral Pen" that achieved sales of over 3 million units within 30 days of its launch, and then to the "Infinite Pillar Eraser" and other industry-leading innovative designs, Casimir has continuously pushed the boundaries of traditional stationery functionality, adding more emotional value and usage experiences to the products.
Looking ahead to 2026: Expand product categories and accelerate global expansion strategy
Looking to the future, Casimir will continue to uphold the brand proposition of "continuously expanding the unlimited possibilities of 'new stationery'". In 2026, the brand will officially expand into the toy category, establish cross-border sales channels, gradually launch a global strategy, and plan to enter overseas platforms such as Amazon and TikTok Shop. The products will be exported to multiple countries and regions including North America and Southeast Asia.
From pencils to markers, from pencil cases to storage solutions, from domestic to global markets, Casimir is expanding its reach under the name "New Stationery", aiming to become the preferred quality choice for everyone's stationery needs.
