/PRZWT/In recent years, the innovation and iteration in the home appliance industry have been accelerating continuously. The multi-tubularization trend in the washing machine sector has fully taken shape. Consumers' demands for zone-based washing and care, health and efficiency, and scene integration have been continuously upgrading. On March 5, 2026, at the "Hisense World Cup Marketing and Customized Product Release Conference", Hisense washing machines officially launched the 2026 model of the brand-new generation of family-tub series products - Hisense Family Tub・Cotton Candy U7S Four-Tub Washing Machine, as well as the online exclusive model of large mint E5S Four-Tub Washing Machine. As the world's first 6-in-1 heat pump washing and care station, the new family-tub four-tub product of Hisense has pioneered the integration of the shoe-washing machine in the washing machine and has upgraded the Ai Zeus heat pump 3.0 technology. The drying efficiency has increased by 32%, with a disruptive design of "freely combining clothes and shoes for cleanings", achieving healthy zone-based washing and care for the entire family in a 0.5m³ space, and promoting the washing machine from single clothing cleaning to "from top to bottom, from inside to outside, from head to toe" healthy zone-based washing and care.
The world's first 6-in-1 heat pump hair care station, achieving comprehensive health hair care for the entire body in a 0.5 cubic meter space.
Starting from 2017 when it introduced the three-tank washing machine, and then launching the world's first 4-in-1 heat pump washing and drying machine in 2025 and winning the favor of over 100,000 households, Hisense has been continuously deepening its focus on the partitioned washing and care sector. This time, the newly launched Hisense Family Tank · Cotton Candy U7S has taken classification washing and care to the extreme, directly addressing users' core concerns such as difficulty in washing shoes, cramped space, and poor washing and care experience. It brings users the washing and care experience of the "simple" lifestyle of Hisense Family Tank Life Home.
One Haier Family Tub & Marshmallow U7S four-tube washing machine = 1 12kg large-capacity washing machine + 1 8kg heat pump dryer + 1 1kg baby clothing washing and drying machine + 1 1kg underwear washing and drying machine + 1 3kg shoe washing machine + 1 3kg shoe protection machine. This is equivalent to achieving a 17kg ultra-large capacity washing and cleaning matrix in a 0.5m³ flat and fully integrated space. The configuration of the main tube with 12kg washing and 8kg drying can handle seasonal bedding and the entire family's clothing for a week. The two 1kg independent washing and drying tubes are respectively suitable for baby clothes and adult underwear. Combined with the 3kg shoe washing and protection integrated tube, it truly realizes the entire family's clothing and shoes to be washed and dried in independent and separate zones without any cross-over.
Hisense's all-in-one heat pump washing and drying system - the ultimate achievement, providing users with four ultimate satisfactions.
According to the data from Ouyi Cloud Network, in 2025, the online and offline retail sales of regional washing and cleaning washing machines in China increased by 170.67%, and the sales of heat pump washing and drying integrated machines rose by 164.45%. According to Frost & Sullivan's data, the shoe-washing machine industry will grow by 30% or more in 2025. Behind the data lies a complete transformation of Chinese families' washing and cleaning needs: Users' expectations for washing machines have already shifted from "just washing the clothes clean" to "washing and drying the clothes and shoes of the entire family in a healthy, efficient, and worry-free way".
To achieve the ultimate user experience, the Jia Tou San · Cotton Candy U7S has made technological breakthroughs in four major dimensions: classification, health, care, and experience. It has solved the industry's washing and cleaning problems and made each function directly address users' pain points. This is the culmination of Haier's long-term deep involvement in the washing and cleaning industry.
1. Ultimate Classification: Industry-leading integrated shoe washing compartment, eliminating the hassle of shoe washing
The ultimate significance of technology lies in resolving the predicaments in real life. "Zone Washing and Drying" is not a false concept of brand marketing; rather, it is a real pain point that families in first- and second-tier cities face in their daily lives. Wearing shoes at home is time-consuming and the cleaning effect is poor. The service quality of delivery shoe-washing stores varies greatly, being both time-consuming and costly. The cleaning of special types of shoes is even more troublesome. The washing machines on the market, such as the drum type, generally have problems like restricted rotation, poor cleaning effect, and the risk of damaging the shoe surface. However, buying a separate shoe-washing machine at home requires occupying additional space and connecting the water supply separately, and the washing effect may not be satisfactory. The appearance of 26 new-generation Haier Family Drum in this product line precisely addresses this "difficulties in shoe washing" problem.
The Hisense Family Tub Gelatinous U7S not only comes with a shoe-washing machine, but also is the industry's first shoe-caring machine that combines shoe-washing and shoe-protection functions. It can easily accommodate one pair of boys' 45-size sneakers, two pairs of home slippers or three pairs of children's shoes, without the need for separate water supply connection. This completely solves the space and installation problems of standalone shoe-washing machines. Hisense adopts a drum-type shoe-washing method, with pounding and lifting combined with soft brushing, and has a built-in 3D bionic magic brush: long hair penetrates deep into the fibers and crevices to clean stains, short hair simulates hand brushes to remove heavy dirt, achieving 360-degree soft washing of the shoes. Combined with different shoe-specific washing programs, the AI recognizes the fabric and the degree of dirt, achieving up to 3000 times of pounding and brushing cleaning in a single wash, which can easily handle stains and outperforms hand brushes in cleanliness; the exclusive "White Sneakers" program activates the live water whitening technology, releasing high-activity oxygen molecules during the washing process, achieving whitening, stain removal, and making the shoes white and lustrous after washing, truly realizing the happiness of washing white sneakers with live water. In addition, there are exclusive programs for sports shoes, casual shoes, and canvas shoes, which can be completed with one click.
II. Ultimate Health: Four tubes, completely independent, no cross-contamination. 99.99% effective in eliminating fungi, safeguarding your health.
The research shows that when users purchase partitioned washing machines, they generally pay close attention to two health issues: first, whether it is a true partitioned model? Second, what is the actual cleaning and sterilization effect? The new generation of Haier family washing machines can also ensure that users feel completely at ease.
Hisense Family Wash U7S adopts a fully independent design with four cylinders. Each cylinder has its own space, separate water supply and drainage systems. This ensures a complete absence of cross-contamination during the washing process. The installation only requires one inlet and drainage pipe, balancing convenience and health. Additionally, all inner cylinders of Hisense Family Wash are equipped with Hisense's patented live water wash technology for eliminating fungi. During the washing process, it releases millions of sterilization factors. It has been certified by authoritative institutions, with a fungal elimination rate of up to 99.99%. Not only does it clean thoroughly, but it also achieves deep and healthy cleaning, ensuring the safety of family hygiene.
III. Nursing Excellence: The industry's only shoe protection feature, intelligent cleaning and maintenance, protection for clothes and shoes
The shoe-cleaning compartment of the 26th model Hisense family washing machine is not only a shoe washing machine, but also the only shoe protection machine in the industry that can remove odors from shoes. It features the innovative Fresh Oxygen Clean function, where high-activity oxygen ions penetrate the fabric fibers, effectively decomposing odors, sweat odors from exercise, and the stale odors from shoe cabinets. Without the need for water washing, it can achieve static odor and bacteria removal, providing gentle protection throughout the process, making daily shoe care and seasonal storage more manageable. From now on, shoe cabinets will be free from odor problems, and the less frequently used washing machine can also become a daily essential appliance, truly maximizing its practical value.
In addition to shoe care, the Hisense Family Tube U7S has undergone an intelligent upgrade through the Ai Wash & Care Manager. It can intelligently identify hundreds of different clothing fabrics, automatically generate washing and care procedures, and match the optimal compatible washing and drying temperatures and durations, ensuring that the fabric of the clothes remains as fresh and new over time.
IV. Experience the Ultimate: Solving the Four Major Hair Care Contradictions, Balancing Performance and Appearance Standards
In response to the four major contradictions faced by consumers in the washing and grooming experience, such as insufficient space and numerous functional requirements, quick washing and high vibration noise, good drying and fast drying, as well as capacity and appearance quality, Hisense's all-in-one washing machine uses cutting-edge technology to solve each one of these problems one by one:
The higher the rotational speed of the washing machine, the faster the entire washing process will be. However, a higher rotational speed also brings high requirements for the dynamic balance system, and it is extremely likely to cause problems with excessive noise. To address this contradiction between "fast washing" and "vibration and noise", the new model of Haier family washing machine is equipped with 3 direct drives + 8 variable frequencies + 8 shock absorption balance systems, achieving simultaneous operation of 4 drums with a sound level of less than 48 dB and an overall amplitude of less than 0.5 mm. It washes more efficiently and is quieter.
From the world's first three-tank washing machine, to the 4-in-1 heat pump washing and drying machine equipped with the first-generation Zeus heat pump technology, and then to this 2026 masterpiece - the 6-in-1 heat pump washing and care station that integrates Ai Zeus heat pump 3.0 technology, it has once again broken through the technical barriers of the industry's heat pump washing and drying machines. It has highly integrated the heat pump drying system, condensation dehumidification system, and rapid heating system in an extremely narrow space, achieving three drying effects: low-temperature gentle drying, rapid dehumidification, and Ai warm cylinder rapid heating! It directly increases the drying efficiency by 32%, significantly shortens the drying time. For example, drying a 1kg shirt takes only 91 minutes; drying a 3kg set takes only 84 minutes; drying 6kg pure cotton clothing takes only 100 minutes! Combined with the three-variable 1:1 forward and reverse uniform drying function, the clothes are dried without knotting or tangling, and every inch of the fibers can be dried fluffy and dry, truly meeting users' demands for "drying quickly" and "drying well".
The main cylinder of the new Haier family washing machine has maintained the standard height of 850mm while further reducing the thickness by 20mm, achieving a standard embedded depth of 595mm. It is also equipped with a truly flat and fully embedded appearance, which can more flexibly adapt to various scenarios in different user households. It can be perfectly adapted for new home embedding and renovation of old houses, and does not depend on the type of the house.
At the press conference, the online version of Hisense Family Set - Big Mint E5S was also launched. It achieves the capability of washing and drying six sets with just one machine, and further creates a 578mm ultra-thin body. It is equipped with Zeus Heat Pump 2.0 dual-effect drying technology, with a 20% increase in drying efficiency. It also features a four-layer anti-fur filter for the entire area. It has become the preferred choice for pet-owning families. E5S and U7S are not substitutes for each other; rather, they are two optimal solutions for different family needs. From flagship to mainstream, Hisense uses a complete product matrix to return the definition and selection rights of the washing and drying solution to the users.
At the same time, Hisense Family Washers also fully delegate the definition of form combination to users, continuing the modular design concept of the Family Washer series. It breaks the limitation of a single product form and can be flexibly expanded into various forms such as five-tube, six-tube, seven-tube, and eight-tube, achieving specialized washing for specific clothes and personalized washing and care, completely getting rid of the limitation of "washing the entire family with one washing machine". At the same time, Hisense also launched the full range of products of the Cotton Candy U7S - Hisense Washing and Drying Set · Cotton Candy U7S, Hisense Family Washer · Cotton Candy U7S Four-Tube, and Hisense Family Washer · Cotton Candy U7S Three-Tube. It adheres to the method of free combination to create more possibilities for users.
At the press conference, Yin Zhixin, the president of Haier Group's China region, announced that Haier, as the official sponsor of the 2026 World Cup in the United States, Canada and Mexico, will fully leverage its rights and will jointly celebrate a passionate summer with all users and customers. As the flagship product of Haier's washing machine 2026 washing and care segment, the Haier Family Tub - Cotton Candy U7S flagship model and the Youth model, with two different configurations, are available for sale across the network at prices of 12,498 yuan and 10,098 yuan respectively. On top of this, additional national subsidies can be applied. Customers who purchase the device before April 30th can enjoy 120 days of only replacement without repair and other limited-time super value benefits. There are also more gifts waiting for you. Now, reservations can be made through all channels. It redefines the new standard for family-wide zone health washing and care. More hard details of the products will be gradually announced through the official account of Haier Washing Machines.
At this press conference, renowned sports commentator Huang Jianxiang, as a "super user", made an unexpected appearance at the scene and engaged in a conversation with the president of the hair care and skincare division, Gao Yongmeng. They predicted the situation of the 2026 World Cup. Gao Yongmeng stated, "Not only are the veteran players of the World Cup all-round warriors, capable of doing everything from offense to defense, but the new generation of all-in-one washing machine released by Hisense is also a six-sided warrior. One machine can replace six machines, allowing users to achieve healthy washing and care for the entire body from top to bottom, from inside to outside, and from head to toe." It is believed that in the future, Hisense washing machines will continue to be driven by technological innovation and centered on user needs. Through technological iterations, they will promote industry progress. Moreover, with the concept of 'Hisense All-in-One Washing Machine: The 'Simple' Way of Life', they will push the entire washing and skincare industry into a new stage of all-body and full-body healthy washing and care, bringing Chinese families a more efficient, healthier, and freer quality life experience.
