/PRZWT/ From March 12th to 15th, 2026, the global home appliances and consumer electronics industry event - China Home Appliance and Consumer Electronics Expo (hereinafter referred to as "AWE") will once again kick off. Panasonic Home Appliances adheres to the brand concept of "Centennial Craftsmanship, Smart Living" and will showcase its new technological achievements and all-category products in Hall N4, Floor 4, Section 11 of Shanghai New International Expo Center. It will create an immersive smart life experience area, presenting a full-scene smart home solution, using craftsmanship and technology to respond to each family's yearning for an ideal life.
Launch the all-category matrix to build a full-scenario home ecosystem
Currently, consumer demands have shifted from individual household appliances to overall space solutions. The core change is from "function satisfaction" to an integrated living experience encompassing "space, intelligence, aesthetics, health, and efficiency". At this year's AWE exhibition, Panasonic focused on "space integration + intelligent technology", presenting the "One Living Space" full-dimensional solution, which covers high-end kitchens, cleaning and care, refrigerator storage and freshness, personal care, health, and other family scenarios, and has drawn a complete blueprint for the smart ecosystem of the entire home.
The Panasonic Home Space Appliance Flagship Series Himalaya, which will be launched in 2026, is aimed at middle-class elite families and the upcoming white appliance series. It builds a high-end healthy kitchen scenario and achieves a dual upgrade of taste and health. The Panasonic Xtra series, which is targeted at young consumers, adheres to the principle of quality-price ratio while continuously creating surprises and emotional resonance for users. The Xtra Zero-Zero Rice Cooker showcased here focuses on "0-coat healthy cooking" as its core, creating a healthy and exquisite cooking experience. The refrigerator exhibition area focuses on two core series - the Himalaya series and the Norwegian Sea series, interpreting the preservation aesthetics and design philosophy of modern kitchens. The kitchen small appliance exhibition area takes "good pots, good rice, good water" as the main line, comprehensively presenting how Panasonic reshapes the ultimate standard of a bowl of rice through technological innovation. The washing machine exhibition area showcases the Panasonic globally首创 four-tube full heat pump wash and dry protection integrated machine ALPHA G5 "Big Four Wash" product as a representative， building a wash and care solution covering multiple scenarios and multiple needs.
Panasonic has made a comprehensive effort across all product categories, covering every detail of daily life: from embedded kitchen appliances, cleaning and washing appliances, beauty and personal care products, health products, to Lumix imaging, Technics audio equipment, as well as new air conditioning and ventilation systems, bathroom products, etc. It fully demonstrates how Panasonic, through continuous innovation, integrates technology into every corner of life, achieving a harmonious unity of taste, health and emotional value.
The new business strategy has been released with great significance. We will work together with our partners to build a new industry ecosystem.
On the first day of AWE, Panasonic will also hold the "Panasonic China Business Strategy Release and Top Channel Partner Conference". Mr. Zhong Zengchun, the China Northeast Asia Business Director and CSO of Panasonic Corporation, will present the China Northeast Asia business strategy under the new system of the Panasonic Group. Mr. Lin Yibin, the Deputy Business Director of Panasonic Corporation's China Northeast Asia Business and the Business Director of the Smart Life Division, will introduce how Panasonic can further consolidate and deepen the win-win reform strategy in the context of intensified competition in the Chinese home appliance market. The channel partner conference held on the same stage will bring together the core forces of the industry to discuss future trends and jointly explore new development opportunities.
Based on a century of craftsmanship heritage as the foundation, and with the wisdom of openness and connection as the bridge, Panasonic is committed to providing every family with a more integrated, more considerate and more sustainable future living experience. On March 2026, we sincerely invite you to join us for the AWE event, visit the Panasonic exhibition booth, and immerse yourself in the charm of "Century-Old Craftsmanship, Smart Living", to experience a wonderful encounter between technology and life, and jointly embark on a new chapter of ideal living.
