(May 20, 2016, Shanghai) -- Shanghai Disney Resort and Guangzhou Liby Enterprise Group Co., LTD. (" Liby Group ") have signed a multi-year strategic alliance agreement, announcing Liby Group as one of the resort's official sponsors. Liby Group will have a brand presence in the Heritage Camp attractions within the Adventure Island theme Park, and will provide free product trials for guests staying at theme hotels in Shanghai Disney Resort.
The site is located in Shanghai Disneyland's Adventure Island theme park, a theme park within the resort. The attraction is home to a "rope Trail" and an "archaeological dig" for visitors of all ages who love challenges. On the "Rope Trail", three ascent trails of varying difficulty cross Thunder Mountain, taking explorers through river valleys, waterfalls and cliffs, from pleasant mountain scenery to breathtaking cave depths. At the excavation site, young archaeologists can participate in hands-on exploration, unearthing desirable relics hidden in the sand and gravel. Slides and other fun activities at tribal sites make the experience fun to explore. Along the way, Liby Group will have a comprehensive brand presentation.
As part of the agreement, Liby Group will also provide intimate laundry detergent experiences to guests at two unique theme hotels within Shanghai Disney Resort -- Shanghai Disneyland Hotel and Toy Story Hotel.
"We are very pleased to sign the strategic alliance agreement with Shanghai Disney Resort. In line with our corporate mission of 'Health and Happiness for every one', Liby Group hopes to bring more health and happiness experiences to consumers through our partnership with the first Disney resort in mainland China," said Victor Chen, Chairman of Liby Group.
Philippe Gas, general manager of Shanghai Disney Resort, said: "We are delighted to have reached a strategic alliance agreement with Liby. The Heritage Camp Attraction is the premiere attraction at Disney parks around the world, and we look forward to working with Liby to deliver this amazing experience to our guests."
