The "# Light Global Landmark" campaign launched by Tmall Double 11 together with international famous brands has entered its fourth year. In the past four years, major brands have gradually lit up cities, valleys, glaciers and rivers, covering Europe, Asia, America, Oceania and Antarctica... Cross-border culture and commercial civilization blend and develop in the collision between city and nature. As early as in the Lighting Up Global Landmarks Action on November 11, 2019, Nature Hall completed the # Ice Muscle Water Lighting Up Antarctica # journey with the same challenging spirit, bringing the light of Chinese products to the southernmost polar regions of the earth.
In October 2020, Nature-Tang teamed up with Tmall again to challenge the global height -- to light up the "Himalaya". Nature Hall, originated in the eastern mysterious Himalaya mountains. The greatest life on Earth is born in the harsh polar regions. Himalaya is the third pole of the earth, where there are pure glacial water, snow plants with strong antioxidant ability, minerals with ancient energy, myriad colors and natural flavor, and mysterious and time-honored culture. All these are the source of inspiration for natural Hall to create beauty. From "the highest on the earth" to "the southernmost on the Earth", Nature Hall has made challenges and breakthroughs again and again, making the world realize the powerful creativity and vitality of Chinese brands.
For the fifth year in a row, planting grass at the Himalayan Singles' Day brightens hope
At the foot of the snow mountain, the land is barren, the climate is bad, and the four seasons are barren. It was once a famous "poverty landmark" on the earth. In 2020, Nature Hall redefined the site as a "Landmark of Hope", and the "power of hope" came from the 5-year Nature Hall Grass Himalaya Project.
Since 2016, together with the China Environmental Protection Foundation of the Ministry of Environmental Protection, Nature-Tang initiated the establishment of the "Nature-Tang Himalaya Environmental Protection Public Benefit Fund", calling on the whole society to pay attention to the ecological environment of the Himalaya Mountains. During the 5-year public welfare campaign, Nature-Tang has cleverly combined the public welfare plan with its own products. Every year from July to August, Nature-Tang donates part of the product sales revenue to Himalaya Environmental Protection Public welfare Fund, in order to return the pure beauty of nature.
2017 is the beginning year of # Planting Grass Himalaya # Public welfare Action. In the following four years, Nature Hall has built 660,000 square mu of public welfare grassland (2017), launched 100 Gentian seedlings ecological cultivation demonstration project (2018), and planted 1 million square meters of green wheat grass (2019). In July 2020, Nature Hall upgraded public welfare again, and made a contribution to protecting the local ecological environment and poverty alleviation in the Himalaya, the source of the brand, with the green poverty alleviation model of "ecology + farming and animal husbandry".
2020 Nature Hall Grass Himalaya
In order to let more consumers know about Himalaya, the "land of hope", from the very beginning of the foundation, Nature Hall invited all members of the Chinese Diving team to join the "Nature Hall Himalaya Public Welfare Partner". Since then, the star cast of Nature Tang Himalaya Charity Partners has grown even larger, including TFBOYS, Ouyang Nana, Sun Yi, Zheng Kai, Han Geng, and many other stars. With their own traffic and strong appeal, the # SowerHimalaya Charity Action has been successfully launched.
Nature Tang Tmall flagship store wish card
In October, harvest season will begin again in the Himalayas. The journey of "Light Up a Global Landmark" will officially set sail from October. "Light Up a Global Landmark" will define Himalaya as the "landmark of hope" with the most Chinese characteristics together with Tmall, allowing the world to witness China's hope and understand China's brand power. From October 15, the mini program on the second floor of the official flagship store of Nature-Tang Tmall will start to show the real Himalayan scene -- a panoramic display of the golden green wheat and grass harvest at the foot of the Himalayas. Consumers can also participate in the mini program and write down their wishes to receive an invitation for Natuantang to light up global landmarks, as well as a surprise coupon for Natuantang's Tmall flagship store.
Nature's gift and feedback innovative public welfare model to show the light of domestic goods
Nature Hall brand originated in Himalaya, and always believe that pollution-free natural raw materials and energy, can awaken people's innate beauty. Since the launch of the Shanghai World Expo in 2010, Natang Ice Muscle Water has been a bestseller for ten years. More than 60 million bottles have been sold in total, one bottle is sold every five seconds. It is the secret of beauty for millions of women, and it is worthy of the national moisturizer. Nature Tang Ice Muscle water contains 5,128 meters of Himalaya natural glacier water, containing trillions of small molecules, which can quickly penetrate five layers of skin to the bottom of the muscle, so that the moisturizing force is released. The addition of 2% niacinamide, adding amount to reach the concentration of the essence level, can effectively improve the skin color.
Real scene of natural hall meadow
By spreading public welfare with # Planting Grass Himalaya and deeply interacting with consumers, Nature Hall has finally nurtured seeds of hope together on the once barren land and nursed the gifts of nature with the innovative public welfare model of "ecology + targeted poverty alleviation". 2020 is a decisive year for the realization of a well-off society in an all-round way. Up to now, Nature Hall has donated 10 million yuan and 2.66 million square meters of green wheat grass, bringing considerable economic benefits to the local area.
As a rising domestic brand, Natang is committed to building corporate brand image by taking social responsibility, maintaining its stable growth and profitability by sustainable development, insisting on promoting the growth of enterprises by public welfare, and feeding nature with corporate benefits to help realize a well-off society in an all-round way. Originating from the snowy plateau and going to the top of the world, Nature Hall maintains the spirit of challenging limits, which is not only supported by brand strength, but also the confidence of giving back to nature, giving back to society and assuming social responsibilities.
