/PRZWT/Chengdu, September 3, 2024 - Volvo Cars brought the plug-in family XC90 plug-in hybrid, S90 plug-in hybrid, XC60 plug-in hybrid, S60 plug-in hybrid and pure electric models EM90 and EX30 to the 27th Chengdu International Automobile Exhibition. At the auto show, Yuan Xiaolin, global senior vice president of Volvo Car Group and president and CEO of Volvo Cars Asia Pacific, and Zhang Chaoyang, founder, chairperson and CEO of Sohu, and a doctor of physics, gave an in-depth conversation on "security through the cycle" to deeply analyze the automotive industry from the perspective of physics, return to the origin of things, and explore the essence of car building.
Performance Flagship "Hexagon Warrior" Volvo Mixed Family All Assembled
The electrification transition is still underway, but people's essential needs for a car have not changed. As Zhang Chaoyang, founder, chairperson and CEO of Sohu and a doctor of physics, says: "The real wonderful innovation comes from grasping the essence." In this context, plug-in hybrid models, which have both the performance advantages of trams and the lack of range anxiety, are widely favored by consumers.
The Volvo plug-in hybrid family, as a complete model of brand technology, is not only a more environmentally friendly new energy model, but also a luxury flagship with excellent performance. Built on the basis of the native electrification architecture, the Volvo plug-in hybrid family adopts the layout of front oil and rear power and battery center, which realizes multiple battery structure protection, and is safe at all times without fear of risk; it has a rare P1 + P4 dual motor architecture in the same level, with a 2.0T high-power engine, combined output, and intelligent four-wheel drive, resulting in excellent performance comparable to supercars. In addition, the blessing of high-efficiency battery pack and large-capacity fuel tank design can easily reach a comprehensive battery life of 1000 kilometers when fully charged. With super long battery life, super performance and super safety, Volvo plug-in hybrid has comprehensively broadened the user's travel boundaries.
As one of the earliest automakers in the industry in the plug-in field, Volvo Cars mass-produced the V60 plug-in hybrid model as early as 2012, and continued to optimize the product experience around the core needs of users. The well-balanced Volvo plug-in family has now become a veritable "hexagonal warrior" in the plug-in market.
An unchanging sense of security comes from the utmost respect for life
Over the past century, the automotive industry has achieved tremendous development, and the history of Volvo Cars is a history of automotive safety. From the invention of the cage body and the three-point seat belt to the backward-facing child safety seat, the Volvo car brand itself has long been synonymous with security.
People know Volvo, believe in Volvo, and choose Volvo not only because Volvo has created safe car products and led the development of automotive safety technology, but also because of the unparalleled sense of security that Volvo itself transmits. This sense of security is not only reflected in its product technology and excellent craftsmanship, but also deeply integrated into Volvo Cars' corporate culture and social responsibility.
As the first car company in the automotive industry to initiate and establish an official AED alliance, Volvo Cars is actively exploring the establishment of a social safety net covering the whole country. In January this year, Volvo Cars launched the "AED Road Messenger Alliance" call to all car owners, and organized car owners to carry out professional first aid training and AED operation training in many cities. Professional AED equipment was subsidized to car owners who successfully completed the assessment and obtained first aid qualifications, so that their cars can also protect more lives. As of the end of July, the overall coverage rate of AED equipment in Volvo Cars authorized 4S stores has reached 100%.
Adhere to long-termism and create a "sense of security through cycles"
In the history of automobile development over the past hundred years, it has been proved countless times that only by adhering to long-termism can we cross the cycle. The more difficult the market is, the more we should maintain our resolve, adhere to brand improvement, insist on promoting business model innovation and system improvement, and adhere to respecting economic laws and long-termism. Only in this way can we maintain the right direction and full confidence in the arduous challenges and achieve sustainable development.
As Yuan Xiaolin, global senior vice-president of Volvo Car Group and president and CEO of Volvo Cars Asia Pacific, put it, "The phenomenon of obvious violations of economic laws will not last for a long time, and it should not be something that any company with a long-term foundation and a clear pursuit of value should do."
In 2024, Volvo Cars will continue to enhance its value through technological innovation and product innovation. On the product side, Volvo Cars will pursue to maintain the stability of the fuel vehicle market while continuously strengthening its brand advantage in the most potential plug-in market and establishing a leading image in the fiercely competitive pure electric market. In particular, the launch and delivery of a series of new products such as EM90 and EX30 ensure that Volvo Cars still maintains its smart + safe brand label advantage in the era of electrification.
Volvo Cars believes that no matter how the market changes, there will be more and more users who pursue a high quality of life and have independent opinions. By always respecting laws and value innovation in the era of change, and boosting brand equity through continuous strengthening of system strength, Volvo Cars will continue to bring trusted choices to users and society.
