/ Ascot/August 09, 2022 Guangzhou -- On July 28, a seven-seater family car, the Winwind Yacht, was officially launched for Chinese families. The press conference is full of bright spots and praise, which is enough to show that Dongfeng is full of confidence in this new car.
We got a very tough saying from the press conference: "The Faddish yacht is made for Chinese families. Where the Faddish yacht is, the ceiling of the family car is there." Yes, the ceiling, the ceiling of a 150,000-class 7 seater family car! What kind of car would be able to say that?
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The confidence of popular yachts, first of all, is accurate user insight < p>
The Middle East popular press conference put forward a concept, one person's commuting, two people's romantic moment, four people's parent-child time, six people's family travel,1, 2, 4, 6 comprehensively cover the whole scene of Chinese family car needs. Faddish yacht, is to build a "family bucket" for this.
So, what are the pain points of "family bucket" family car? Through 22 years of in-depth research and manufacturing experience in the field of home cars, Dongfeng Winfan has established a standard based on its precise insight into users. Put forward the list of ten essential configurations of new Chinese family cars, and improve the standard system of Chinese family cars.
First of all, Dongfeng Winfashion proposed two configurations, "no less than seven seats" and "no less than the third row", which are based on the understanding of Chinese family structure. When families travel, seven seats can meet the needs of the vast majority of Chinese families. And in the third row of the traditional seven-seater model, the Faddish yacht still manages to be extremely comfortable, entertaining every member of the family.
Family car needs to take into account the needs of children, lovers, parents. In response to these needs, Dongfeng Wind proposed the other two configurations in the list of "smooth access to convenient aisle" and "can narrow the distance of the lateral adjustment seat", aisle access is spacious and convenient; Four adjustment, two close, the elderly and children can be taken care of. Every detail of the fashion yacht is carefully built, arranged carefully and properly, care for every family.
As a family car, the vehicle is driven by each member of the family. A perfect family car also needs a variety of functions to meet their individual needs. Here, Winwind Yacht has four full-scene multi-functional configurations: "the lathe mode with varied shapes", "the full flat trunk", "the folding small table with the room and kitchen" and "the strongest main seat". The four configurations are derived from the deep insight of every family role, whether they want to meet the short rest during the trip; Or temporary office, car dining; Or a family fun field in the trunk; The family plays the helm, all give satisfaction and care.
There are also two essential features in the family car: "Guardian Angels act as Level L2+ assisted driving" and "Smart car machine that knows you better". Travel has not reached the destination, the popular yacht must be a way of safety. In order to avoid the boring journey, but also need intelligent interactive vehicle mode, to add laughter to the journey.The list of ten essential family car configuration is Fanfeng Yacht's accurate insight into user needs, is the foundation of its becoming 150,000 ceiling class family car model, and is also Fanfeng Yacht's new interpretation of "cost performance". The Faddish yacht pulls such a perfect configuration directly to the price of 150,000 class, making it more easily accessible to Chinese families. It can be said that Dongfeng Winwind has devoted every penny of its budget and every penny of its technology to the family building, and only brought Winwind Yacht, a seven-seater family car most in line with Chinese families, which shows its full sincerity.
Surpassing the vehicle category and achieving the new benchmark of seven family cars in the whole field
We can see that there is no model on the market that can fully realize the above 10 pain points. And Winfwind Yacht has done it, it uses precise insight and perfect configuration, as well as the strength of the ceiling product, perfectly breaks the boundaries of the traditional model division, achievement for the whole field of seven family car new benchmark!
< /p>As the industry's first 150,000 class pricing, aiming at the big family car as the orientation of the seven-seat family car, Fanfeng yacht design concept and original intention has been clear about its main product direction, the full dimension accurate release of their own household "genes". No matter how the price of the model on the market, the functional configuration of the car at home can not be fully laid. And such product strength and pricing is the wind yacht known as "150,000 class 7 seat family car smallpox version" of the base, but also let it have the opportunity to become a 7 seat family car market breaker. Next, the popular yacht will bring many surprises to the audience, let's wait and see!
