/ Aswen News/August 09, 2022 Guangzhou -- "It is our mission to redefine air conditioning with heat pump technology. Because we believe heat pump air conditioning is the future." Recently, Zhongguang Otes, a leading brand in the heat pump industry for ten years, grandly released the "heat pump air conditioning strategy". Yuan Xiaojun, vice president of China Canton Electric Group, gave a detailed interpretation of the strategy.
"Heat pump air conditioning strategy" was released, accompanied by the release of new heat pump air conditioning products. When it is active in people's sight, "heat pump air conditioning" becomes a label with technology leadership.
"Heat pump air-conditioning strategy" is a kind of path, to the enterprise, the industry and the market to bring what?
Strategy of heat pump air-conditioning,
< p> marks the high quality development of the heat pump industry.
< P >< P > In 2021, the annual sales of the air source heat pump industry reached 22.71 billion yuan, with a year-on-year growth rate of nearly 25%. In the "post-coal to electricity era", the heat pump market has also entered the "marketization" golden period. In 2021, the domestic market sales volume of household water retail of the whole bank was 2.89 billion yuan, an increase of 41% year-on-year in 2020. (Data source: Industry Online)Also in the past two years, the heat pump circle appeared a relatively hot sentence -- "all the places with heat, it is worth doing again with the thinking of heat pump."
How to do it again with "Heat Pump thinking"? It cannot be driven by policy alone. This requires the wisdom of heat pump people, the need to have the strength, the responsibility of the enterprise to step out of the new path.
Now, we have seen one answer.
In May 2022, Zhongguang Heat pump Air conditioning was born; In July, CGN released its "Heat Pump Air-conditioning Strategy". Heat pump air conditioning "X3 Zhishang" "X5 Zhifeng" "A7 Zhiya" and many other series of new products just a launch, that is, set off a wave of buying wind."Redefine Air conditioning with heat pump technology." CGNC did not put forward a concept, but actually did it.
At present, the output value of our heat pump industry is far ahead of Japan, Europe and the United States and other countries, and has reached the world's first total output value, the world's first diversity of applications, the world's first number of research results and patents.
"The strategy of heat pump air-conditioning" marks the appearance of heat pump people and industry head enterprises in our country, take "heat pump thinking" for high-quality development of the industry, and add another strength. < / p > < p > < b > heat pump air conditioning strategy, < / b > < / p > < p > < b > reveal the big brand innovation and leading force < / b > < / p > < p > in March 2022, in the wider European winters with CCTV "big brand" among the "national team" brand.
China is already the world's second largest economy, its international status continues to rise, and its influence in the world continues to expand. What should a "great power brand" look like?
Once upon a time, many enterprises chose to "follow strategy" in the tangle of "innovation is to seek death, while non-innovation is to wait for death". The big brands, however, do not change their original intention and ingenuity.
It only takes a few seconds for a puff of air to enter your home through doors and Windows. Zhongguang has been working on extracting energy from the air for 16 years.
Since its establishment in 2006, CGN has set up 5 R&D centers in Lishui, Ningbo, Foshan, Hangzhou and Shanghai, set up a research team of more than 350 people led by industry authoritative experts, and built a laboratory cluster approved by CNAS. In the heat pump technology, EVI+ELI technology, DC frequency conversion technology, iot cloud technology and other professional fields master a number of core technologies, has more than 500 national patents, participated in the drafting of more than 50 national and industry standards, known as the "industry standard marker" by the industry.When it comes to the application and layout of heat pump technology, Zhang Shuqian, executive vice president of China Canton Electric Group, has introduced in an interview that China Canton regards "heat pump" as a broader scope. Not only refers to the water heater or a certain product, but will include water heater, heating, air conditioning and other products equipped with heat pump technology, planning into the "heat pump in a broad sense" framework. With heat pump technology as the core, the layout of the whole comfortable home development. At present, the heat pump technology has been applied to home and commercial dual supply, home and commercial hot water, heat pump air conditioning and other products.
Zhu Jianjun, chairman of China Guangdong Electric Group, said at the group's 2022 annual meeting: "It is impossible for an enterprise without the spirit of adventure to become a great enterprise; But the premise is to be accurate, but also to accumulate steadily."
"Heat pump air-conditioning strategy", this is a road that has not been taken before, no reference.
If we say that behind the "heat pump air-conditioning strategy" of Zhongguang Otes, there is a solid innovation strength in support; Then, the release and practice of the "heat pump air conditioning strategy", it highlights the courage and leading power of the great power brand to open up a new road. < / p > < p > < b > heat pump air conditioning strategy, < / b > < / p > < p > < b > is bearing the weight of the bear of technological innovation to create a blue ocean < / b > < / p > < p > it is not difficult to find that, in the wider European winters "heat pump air conditioning strategy", is based on heat pump technology as the core. This is a good move in the layout of innovation and development.
First of all, Zhongguang has 16 years of accumulation of heat pump technology, and has a solid "background" in the technical field, which is a high starting point; Secondly, heat pump technology has the advantages of green, energy saving and environmental protection, which is in line with the general trend of new energy application and green and low carbon.
Yuan Xiaojun, vice president of China Guangdong Electrical Group, explained the great breakthrough and significance of China Guangdong Heat pump Air conditioning in the enterprise, industry and market when he explained the Strategy of Heat pump Air conditioning: "Heat pump air conditioning is the core of the future development of China Guangdong. China Guangdong decided to use heat pump technology to redefine air conditioning, in order to solve the pain points of common air conditioning in winter heating is not ideal!"
Hit the market pain point and demand, Zhongguang household heat pump air conditioning and ordinary air conditioning in the design principle, the number of parts, the design difficulty has a huge difference. The configuration of heat pump air conditioning is better and the control is more complex. Ordinary air conditioning focuses on refrigeration, and Zhongguang heat pump air conditioning takes into account refrigeration and intensified heating. Under the ultra-low temperature condition of -20℃, the heating capacity of heat pump air conditioning is 46% higher than that of ordinary air conditioning. And in the ultra-high temperature of 48℃ operation, the refrigeration capacity of heat pump air conditioning is 15% higher than that of ordinary air conditioning. At the same time launched in China and Guangzhou commercial heat pump air conditioning, is a performance leader, safe and reliable, green energy saving, intelligent quiet, super capacity multiple selection, land saving and other leading advantages, can be widely used in hotels, offices, hospitals, schools and other places.In recent years, Zhongguang has been galloping on the track of comfortable home. Comfort system products to achieve home space "warm and cold feng shui wisdom" efficient regulation, help consumers to build "quality, temperature, more intimate" healthy and comfortable life.
It can be seen that CGN gives a certain mission to the heat pump air conditioning, which can be regarded as the "hub" in the whole product matrix of CGN, which will series out a more perfect pattern of "CGN comfort home", and then open up the blue ocean space of the market.
< /p>In the recently concluded "2022 Heat Pump Industry Annual Conference", Sinoguangzhou Otes has been awarded the "Heat pump Industry Leading brand" for the 10th year. Benchmarking projects in heating, hot water and other fields were commended; In addition, it has been a participant in the compilation of the White Paper on Heat Pump Carbon Neutrality (2022), fulfilling the mission of promoting the development goal of "carbon neutrality".
