/ Aswen News/August 16, 2022 Guangzhou -- Sanmen Green Crab is the most influential brand in Sanmen County, Taizhou City. It is a "golden card" for external publicity, and can best represent the cultural, industrial and life characteristics of Sanmen. In order to Sanmen green crab brand IP, the brand personalization, hatching an agricultural products regional public brand IP, as the cultural brand image of Sanmen green crab, as the city IP image of Sanmen for secondary communication, recently, Sanmen Green crab brand IP image name activities launched, sincerely invite the public to brainstorm for sanmen green crab brand IP image name.
The IP image of Sanmen Green crab is set as a pair of twin brother and sister living in Sanmen beach since childhood. The main image of the work is two elves, cute, cute cartoon boy and girl. The boy has clever big eyes, smiling, brave, determined, is a boy full of sunshine, have a dream, the girl witty, sweet reiki. The two cartoon images convey the beautiful brand temperament of Sanmen Green Crab, representing the wisdom and courage of "Sanmen Green Crab, run amok in the world".
It is understood that the Sanmen Agriculture and Rural Bureau jointly with a number of media held two green crab IP name activities, open to the community, participants in the "Sanmen green crab" wechat public account background message to participate in the registration, name design needs to be attached to 100 words, elaborated design ideas and concepts, only one submission. The registration period is from August 8 to August 28, 2022.
After the registration, 30 participants were selected by the sponsor Sanmen County Agriculture and Rural Bureau to vote by secret ballot on the network, and finally, combined with expert opinions, comprehensive evaluation and selection of the best plan. The best plan will be awarded the right to eat crab in Sanmen Green Crab Official flagship Store for one year (a coupon worth 10,000 yuan). The top 10 candidates will get a coupon worth 1,000 yuan from Sanmen Green Crab Official flagship Store.
< /p>Sanmen Green Crab brand has gone through twenty years of development, become the leading brand of Chinese green crab, brand value of 4.66 billion yuan. This time, the county to optimize and upgrade the Sanmen green crab brand, launched Sanmen Green crab IP image name activities, far-reaching significance. By upgrading Sanmen Green Crab brand and striving to create Sanmen Green Crab 2.0 version, we will further promote the high-quality development of the industry and continue to win the brand of "Fresh and Sweet Sanmen".
