Quanzhou, September 20, 2024 - On September 15, the KPL Honor of Kings Professional League Summer Finals ended successfully in the ancient city of Quanzhou. Chengdu AG Super Games defeated its opponent 4:1 to win the championship. In this e-sports feast, Hisense, as the official partner, not only collected the blessings of many fans through social media platforms, but also created the golden rain as a warm "champion" symbol for the first time, converging these beliefs into a golden rain.
As an important technical support for the KPL Summer Games, Hisense specially provided 30 E5N Pro TVs as live display devices. Among them, 12 100-inch E5N Pro TVs brought an unprecedented viewing experience to the front row of the infield. The combination of ultra-high definition image quality and shocking sound system makes every wonderful moment can be accurately captured and perfectly presented, which greatly enhances the audience's sense of participation and immersion in the game, as if they are in the center of the game, breathing and sharing destiny with the players;
The other 18 55-inch TVs were distributed in the players, referees, commentators, and guest lounges, which not only met the needs of replay and review during the competition, but also promoted communication and collaboration among the event participants.
100-Inch E5N Pro TV revolutionizes the gaming experience
As an important technical support for this KPL summer competition, Hisense TV E5N Pro has shown great advantages in the e-sports scene with its excellent display technology and sound performance. The 100-inch super-large screen is equipped with 4K ultra-high definition resolution, which brings delicate and realistic image quality performance, and every frame is lifelike. Especially at the critical moment of the birth of the championship, E5N Pro TV's MEMC motion compensation technology perfectly eliminated the motion blur. When the golden rain poured down and crowned the championship team, E5N Pro TV was not only the carrier of the competition screen, but also the witness of this glorious moment.
Not only that, the E5N Pro TV is equipped with AI MegaBass, which can intelligently identify the content of the picture and optimize the sound effect performance. Whether it is explosions in battle, character dialogue, or background music, the layered sound effects can immerse the audience. In addition, the Hisense E5N Pro is also equipped with ultra-high brightness and wide color gamut display technology, which can still provide clear, bright and colorful picture effects even in the complex lighting of the e-sports scene. This undoubtedly allows the on-site e-sports audience to experience every moment in the game immersively. The ultra-high refresh rate of up to 288Hz, bid farewell to smearing and cards, and bring an unprecedented smooth visual experience to high-speed sports scenes such as e-sports.
As the first home appliance sponsor to enter KPL, Hisense not only demonstrated its leading position in the field of large-screen display technology, but also opened a new chapter of cross-border cooperation between home appliance brands and e-sports. As a leader in high-end large-screen TVs, Hisense E5N Pro TVs not only shone in the KPL arena, but also its market performance was eye-catching. Data show that in the first half of this year, Hisense's TVs ranked first in the world in the sales volume of large-screen TVs of 100 inches and above, equivalent to every two 100-inch TVs sold, one came from Hisense, demonstrating its strong market competitiveness.
At the same time, the 34-inch G6K hairtail display launched by Hisense has become the first choice for e-sports players with its ultra-wide 21:9 ratio screen and smooth 165Hz refresh rate. It can not only improve the operation accuracy of players, but also is widely used in the office and entertainment fields. With its excellent performance and market recognition, it has firmly ranked second in the sales list of JD.com hairtail screens.
Technology and culture resonate, and Hisense's brand rejuvenation strategy is further implemented
During the event, Hisense planned a number of fan welfare activities, including supporting the winning team and drawing tickets for the finals, etc., which greatly stimulated the enthusiasm of fans to participate. Hisense and KPL officially opened the golden rain fan privilege channel for the first time, and launched the belief golden rain support activity for fans on the whole network, allowing fans to share the honor and coronation moment with the team. According to incomplete statistics, the event collected more than 10,000 fan support, covering 18 teams including Chengdu AG Super Games, Suzhou KSG, Chongqing Wolves, and Beijing WB. Fans on the scene said: "It's really happy to see the team in the golden rain with my own eyes! And this golden rain has my blessings for the team. This is the golden rain that I and the team share!" This deep emotional connection has won the Hisense brand a high popularity among young consumers.
In order to further commemorate this special victory, Hisense also launched the "Golden Rain Golden Brick Gift Box" in official channels, leaving this feeling to every participant. Through this series of measures, Hisense not only deepened the emotional bond with e-sports enthusiasts, but also successfully pushed the brand's rejuvenation strategy to a new height.
With the conclusion of the KPL Summer Tournament, the players of Chengdu AG Super Games will continue to move forward and work hard to achieve higher honors. And Hisense will continue to support the development of e-sports business and bring more high-quality viewing experience to the majority of players. In the future, Hisense will continue to deepen the youth marketing, and continue to explore new youth paths through the dual drive of technological innovation and cultural resonance, so as to bring richer and more diverse brand experiences to young consumers and continue to consolidate the brand youth strategy.
