/ Morning News/August 18, 2022 Guangzhou -- On the evening of August 8, ROtt KRON Le Kuang held "ROtt KRON Le Kuang -- Technology Aesthetics Night" and ROtt KRON Le Kuang 2022 annual new product Release Conference at L6 Terrace, North District of Guomao Mall, with 40+ media. We witnessed the launch of ROtt KRON's 2022 Fall collection. The theme of this conference focuses on the integration of "technology" and "fashion". A total of 4 new headphone products were unveiled, and a number of headphone peripheral bags and necklaces were released at the same time. It can be seen that ROtt KRON Le Kuang's "technology aesthetics" fashion universe is becoming more and more perfect.
As a wearable device franchise brand strongly supported by Guomao Mall and strongly entered the core business circle in Beijing, ROtt KRON Lekuang is not necessarily known by most people, but it cannot be denied that ROtt KRON Lekuang is indeed a special existence. Taking a closer look at ROtt KRON Le Kuang ceramic earphone, the launch product of Rott Kron, it is not difficult to see its ambition and pursuit, hoping to innovate the fashion trend of wireless Bluetooth earphones and even wearable devices market with a "dark horse" attitude. With the increasing consumption level, more and more brands and products are available in the market, and basic functional attributes are no longer the factor determining consumption choice. However, in the field of wearable devices, consumers have few choices. The term "wearable" sums up the concept of so-called "wearable technology," which consists of technology that can create fashion. However, the common wearable devices on the market at present mostly stay at the level of "device" and lack the "wearable" attribute. When the major technology manufacturers put sensors, circuit integration and other parts into the hardware, with parameters and functions to meet the functional needs of consumers, equipment hardware can also be presented in front of the market, which has become the next major manufacturers faced with market challenges.In response to this challenge, we saw the collaboration between Apple and Hermes Apple Watch band; Misfit Ray, which was acquired by Fossil, is aimed at fashionistas; And Boneng's Loop Crystal with 30 Swarovski crystals... The crossover design of technology and fashion has become one of the core selling points of hardware devices. And these technology giants with bellwether significance, every move also represents the future trend of the development of the industry.
But limited by the space of technology, many wearable devices still stay in the simple stage of 1+1, that is, to build a good-looking digital electronic device. With the increasingly close integration of technology and fashion industry, the future integration of the two will not only change the wearing form of accessories and sensors, but also achieve further mining and innovation from the wearing material. This, Le Kuang has done.
The successful application of ceramic material in earphones not only provides new possibilities for the color and texture of wireless earphones, but also reflects ROtt kRON Lekuang's high score in material mining ability. The all-ceramic material sintered at 1500℃ has the texture and luster of precious metals, swaying and shining in the ear; The selected Japanese TOSOH polycrystalline zirconium ceramic powder, but also a number of top luxury jewelry ceramic accessories raw materials; The custom color options of Le Kuang and TOSOH also provide consumers with a new choice in addition to white plastic headphones.
In addition, in the stage of rapid development of 5G technology, hardware equipment has increasingly higher requirements for signal transmission, and the disadvantages of traditional metal materials easy to interfere with signal transmission are increasingly obvious, which makes ceramics and other non-metallic materials gradually emerge in the 5G era. Ceramic materials have the characteristics of no signal shielding, high hardness, strong appearance and excellent heat loss close to metal materials, which has become an important choice for digital equipment to enter the 5G era. In addition, zirconia ceramics are wear-resistant and skin-friendly, which makes them more suitable for smart wearable devices.
It can be said that as a preferred material with the advantages of precious metals, but without the disadvantages of precious metals, ceramic perfectly combines the "wearable" and "device" attributes of wearable devices, and its warm texture infuses new expressiveness into the monotonous wearable devices. At the same time, as inorganic non-metallic material, ceramic signals are stable without interference, which also contributes to the productivity of wearable devices.
However, the removal of the precision ceramic model from the Apple Watch shows that ceramic is not easy to use in wearable devices. ROtt KRON Lekuo uses the forming binder formula to create a full ceramic cavity with injection molding technology from Japanese Toncho TOSOH zirconia ceramic powder. The formula of polymer binder and ceramic powder is the industry barrier, which ensures that there is only 0.05mm tolerance of ceramic sound cavity after sintering (tolerance of Apple Watch products is ±0.1mm), and the color difference of the same batch of products after sintering. This is the competitive advantage of Le Kuang.
In addition to the leading edge of technology, and the continuous mining of material potential, the innovative play of Le Kuang ceramic earphone, also makes many people exclaim "rich imagination". In the wave of wired earphones evolving into wireless earphones, ROtt KRON Lekuang combines the concept of "wearing" with the earphone cable carrier, so that the earphones are not only the earphones themselves, but also pendants and necklaces.
At the same time, ROtt KRON Lekuang also relies on the supply chain advantage that design - procurement - production - sales are completed independently, and actively develops new ways of products together with Guomao Mall. Not only launches the "new way of ear handle color matching" in Guomao Cloud Mall, consumers can choose their own ear handle color matching (such as red + blue/green + purple). At the same time, ROtt KRON Le Kuang also cooperated with preferred brands, designers and artists, starting from the bag category, playing with different materials such as ceramic, leather, metal, etc., to create a fashion surrounding ecology, enriching and completing the "wear" attribute of Le Kuang ceramic earphones.
An article in the US magazine Wired says: "Wearables are directly connected to the human body, reflecting our personality, age, gender, interests and all that makes us who we are. If wearables are not emotional, they must be 'unwearable'. They are emotional fashion first, functional second." Le Kuang agrees.
For wearable devices, it is believed that no one is willing to wear a "device" or "instrument" in the future. In the mainstream of consumption where the public aesthetic is gradually improved, consumers will be more inclined to things that can represent their personal aesthetic and style, which will affect their own image. And Le Kuang will continue to take this as the concept and vision, and strive to create the best combination of "technology and aesthetics" wearable devices for the future.
