/ Daily News/August 23, 2022 Guangzhou - On August 22, Nescafe ushered in a comprehensive brand renewal and upgrade, and updated the brand idea - "Remind every day", and officially announced on Weibo official, Nescafe Bai Jingting became the new brand spokesperson.
In the past few years, the world has been undergoing accelerated changes, and people everywhere are experiencing more unknown lives and facing the challenges of the new world. Based on the understanding and insight of this trend, Nescafe officially launched "Reminder every Day" this time. As a new brand proposition, Nescafe presents its beautiful vision for the future and highlights the concept and attitude of the brand with temperature.
"Everyday reminders" is a daily effort to keep the mind and mind clear. They encourage people to be curious, to keep thinking, to love, and to embrace the growing uncertainty of the world. Nescafe believes that facing the unknown and grasping the present life will bring out more colorful possibilities.
"Reminding every day" is also "refreshing every day". As the epidemic quietly participates in the remodeling of Chinese coffee culture, it has gradually become a tangible fact of life. According to the latest report provided by Kantar, "staying at home" is becoming an important trend in China's food and beverage market. In 2021, the market value of coffee in the home scene will realize a stable growth, with a year-on-year growth rate of about 20%. With the expansion of drinking scene and upgrading of taste demand, coffee has become more and more the "daily" need of mellow aroma lovers in China to "refresh" and "wake up" their minds. Even the silver aged over 60 are also accepting coffee as a new experience to taste another tour of life.
As a young actor who has always been in love with Nestle coffee, Bai Jingting's experience over the years is undoubtedly the best interpretation of the embodiment of the new brand concept. The fearless challenge of him, always never forget the original intention, in ups and downs to maintain a clear self-recognition. Through the experience step by step, Bai Jingting, with his outstanding understanding ability and serious attitude, has won more recognition from the audience. He also grasts every role well. In the drama, he successfully portrays financial newcomer, table tennis player, special police captain and other screen images with different personalities but extremely positive energy. This year, with the popular role of Xiao Heyun all over the Internet, Bai Jingting to a new peak in life, in and out of the play with a calm, earnest and down-to-earth attitude, fully demonstrate the new concept of Nestle coffee "remind every day". In the face of increasingly segmented domestic coffee consumption demand, Nescafe's diversified product matrix also provides strong support for the new brand proposition. Get up at 7am, open Nescafe 1+2, start the copy of the new day; On the way to work, a bottle of ready-to-drink silky latte leaves fragrance on your lips and teeth, so that the commute is no longer boring; Afternoon rest, to a cup of special fruit, enjoy a moment of warm leisure time; Working gap fatigue is difficult to eliminate, tear an absolute deep black, pick up the best state of "workers"; 18 o 'clock fitness training, enjoy a cup of gold freeze-dried black coffee, efficient fat burning more healthy; Relax in the evening, have a can of smooth flavor of ready-to-drink coffee, about friends group "Kaihei". No matter when and where, Nestle coffee always accompany consumers, and every coffee lover together with you to "boost" spirit, "wake up" life "every day". < /p>This time, Nescafe also synchronically updated its visual design, integrating the rising sun with the classic Nescafe red cup, to express and deliver Nescafe's beautiful expectations for the world and life, as well as its firm commitment to create and share with consumers. Together with Bai Jingting, a new generation of powerful actor, Nestle Coffee and this sunny, humble and lively spokesperson will march towards a fascinating future full of unknown.
