/ Aswuntong/August 23, 2022 Guangzhou -- On August 20, 2022, the first offline retail experience store of YVR debuted in Shanghai Songjiang Wanda Plaza, creating the ultimate meta-universe interactive space with the aesthetics of scientific and technological trends. As the strategic beginning of the offline ecological layout, this move marks that YVR is extending its tentacles to the offline blue ocean, the "online + offline" omni-channel ecology has taken shape, and YVR brand development has officially entered the stage of acceleration.
Build a meta-universe "playground"
YVR's first offline retail experience store is located on the 2nd floor of Shanghai Songjiang Wanda Plaza, which ushered in a peak of passenger flow on the first day of opening. Science and technology trend aesthetics, innovative experience retail space. YVR retail experience store integrates VR glasses experience area, unlimited streaming large screen experience area, MRC experience area, movie viewing area and rest reservation area into one, showing YVR's profound understanding of the integration of technology and humanity in the meta-universe era in an all-round way, and creating a meta-universe "playground" for users that surpasses reality and connects to the future.
On July 12, 2022, YVR released the world's first officially released ultra-short focal optical all-in-one device, which has epoch-making optical technology, and brings a clear visual experience across the whole area. The thin body and light body feel make wearing more comfortable. This time, in the offline retail experience store, consumers can personally experience the subversive VR glasses, feel the infinite charm of the virtual world. It is reported that the store purchase users have exclusive benefits.YVR glasses currently has dozens of own content available to experience, including many high-score games such as Arizona Sunshine, Dynamic Sound Travel, and Arrow Hero, comprehensive apps such as Inspiration Brush, Rhyme of Ink, Chinese Art: Ceramic Pot, and professional fitness apps such as Punch. Suitable for user experience of all ages, but also creates a new place for family entertainment.
< p>YVR was founded in 2020, has launched two VR glasses in succession, successfully through Tmall, Jingdong, Douyin three major online e-commerce channels, "speed" has been a key word in its development process can not be ignored. The landing of the offline retail experience store opens a new situation for the development of YVR, which marks that YVR is extending its tentacles to the offline blue ocean and accelerating its breakthrough with the "online + offline" omni-channel ecology.
Since 2020, with the rapid maturation of 5G, AI and other basic technologies, the continuous expansion of application scenarios, the long-term cultivation of the market, and the meta-universe boom, the VR industry has finally ushered in the consumer end of the iconic volume inflection point. In 2021, Oculus Quest 2, an all-in-one VR machine launched by Meta, sold more than 10 million copies in total, becoming a global benchmark. According to Omdia Research, global sales of consumer VR headsets are expected to reach 12.5 million units in 2021, and the number of active VR headsets worldwide is expected to reach 70 million units by 2026.However, while the global VR market is developing in full swing, the domestic market is still in the stage of accelerating take-off. How to let more people understand and love VR, so as to promote the further expansion of the consumer market, has become a key topic for local VR technology brands.
"VR is a product with strong experience and immersion. Although online promotion is conducive to the popularization of the concept, it has far less influence on the purchase decision than offline experience." Huang Feng, founder and CEO of YVR, said, "The opening of the offline retail experience store is a further exploration of the integrated development of omni-channel ecology. We hope to let consumers know more about YVR brand and products through offline display and experience. At the same time, through the analysis of field experience data, we can also further understand the real needs of consumers and complete product iteration and upgrade."
< p>YVR always adheres to the brand mission of "Let more people play out their dreams", which is consistent with the core concept of the product, that is, "standing at the crossroads of science and technology and humanity, to give users a better experience, Make VR glasses that look good, work well and are fun."
Starting from the brand mission and product core concept, YVR focuses on the three key areas of hardware, software and content, and develops in-depth cooperation with the world's leading enterprises. At present, YVR has established good cooperative relations with Qualcomm, Pegatron, 3M, BYD, JDI, Oufeguang, Unity and other enterprises, and cooperates with outstanding developers around the world, introducing high-quality content, inviting more partners to join the developer platform, and working together to create higher quality and higher standard technology products.
No doubt, the opening of the offline retail experience store is another strategic upgrade of YVR tightly focused on the brand mission. "Giving users a better experience" for YVR is no longer an abstract and separate concept, but a whole integration of online and offline omni-channel, sales and research and development, mutual promotion and joint iterative development.
Moreover, this is another attempt by YVR to embrace its industry partners with an open attitude. "The true arrival of the metaverse is not the result of a single act, but the joint efforts of many parties." Huang Feng, founder and CEO of YVR, said, "We are committed to promoting the upward development of Chinese brands and shaping leading VR technology brands with global influence. We welcome more partners who are interested, confident and enthusiastic about VR to join us and play our dreams together."
