/ Daily News/August 24, 2022 Guangzhou -- Major League Baseball has entered into a strategic partnership with the Rejuvenating Program for high-level athletes in China. Both sides focus on the sustainable development of players as the initial goal, aiming to help the career transformation and development of baseball players, achieve all-round training of talents, and improve the comprehensive competitiveness of players outside the competitive field.
MLB, which has been focused on social welfare for a long time, joined hands with the Revitalizing Project team to jointly advocate the public welfare value of "Life is not just on the field of play". Through the creation of sports talent scholarships and other forms, the team will provide baseball players and high-level athletes with social practice opportunities for sustainable professional development. Promote the overall improvement of professional quality of sports personnel.
Life is not just on the field, focus on the career transformation of athletes
Keep high mind, always climb the peak. For retired athletes, flowers and MEDALS mark the first half of their lives on the field and the second half of their lives in front of the wider world. Athletes who grew up on the training and playing fields face more pressure than the average person to enter the job market.
This partnership, based on the athlete transformation platform established by the Revitalizing Program, has created a dedicated practice program for the development needs of baseball players with the vision of helping players pursue their dreams and lives of excellence off the field.Sports have huge and natural positive energy. The "life in the first half", which always deals with sports, has become the nourishment for these high-level athletes to realize their career transformation after retirement. After retirement, high performing athletes are a valuable group of people with social impact potential that has yet to be tapped. MLB's partnership with Project Revitalize aims to bring together different teams to help athletes develop diverse skills in a variety of ways and build a well-rounded talent outlook.
In conjunction with the "Revitalization Program", the MLB will carry out "Integration, Junction and Female Leadership Development", "Design Life and Social Impact Shaping", "Athlete Communication Development", "Innovation and Entrepreneurship" this year: "From Zero to the Next Peak" course implants more rich content, and strives to help athletes expand the "breadth of life" off the field. The baseball scholarship is specially set up in the sports talent scholarship of "Revitalizing Program", encouraging more Chinese baseball players to join the "Revitalizing Program", so that more baseball players can enjoy high-quality educational resources and career development opportunities. Expand the possibilities for sustainable baseball players. In addition, MLB will work with the Revitalizing Project team to develop corporate immersion classroom and corporate integration practice programs for athletes, build a practice platform for athletes' career transformation, and provide athletes with rich project-based business practice activities.
The first experience of baseball, together to build the future career bridge of players
Baseball, as a sport that requires both courage and strategy, is just suitable for high-level players to have a different "spark". Over the next year, MLB will join forces with the Revitalizing Program to bring top performers in different sports to experience the game and culture of baseball. MLB has also created a customized "first baseball class" for a group of elite players who have excelled in their respective fields, where they will be introduced to baseball as beginners and share insights and experiences about the game. The "First Baseball Lesson" program grew out of short life story videos released by MLB in October 2021. After the comprehensive upgrade, it will bring "the first experience of baseball" to more athletes in sports fields through the diversified mode of online short videos and offline activities, and dig out more touching life stories.
In addition to experiencing baseball and gaining energy, players also have the opportunity to get involved and learn from MLB's promotion of baseball. MLB executives will step on the stage to share with the players the marketing and globalization experience of Major League Baseball, from game operations and player development to mass adoption and cultural dissemination, and understand the secrets and marketing experience of all aspects of the baseball industry chain. Through close contact with baseball culture, we can build a bridge for players' future career choices and create more sparks for cross-border communication of baseball culture.
Qi Dong, managing director of MLB China, said, "Baseball will influence a wider range of sports fans through the participation of high-level players in the Revitalized Program. We would like to provide more opportunities for high-level athletes in the Revitalizing Program to enter the professional market after retirement. "Baseball is a highly marketable and participatory sport, and whether it focuses on professional events or public outreach and training, different tracks can be a future career path for retired athletes." "We believe that sports can create a positive, lasting and positive social impact in today's society," said Song Yidan, founder and founder of Project Revitalize. "Sports is one of the few things that can unite people across languages, cultures and regions. As the core participants of sports, athletes have abundant potential of social influence and are precious talent assets in the sports industry. "Working together with MLB, we are looking forward to leveraging the power of 'union' to find innovative solutions for athletes' career transformation through social synergy, and to create new choices for athletes' life and career development from a new perspective of baseball."Baseball spirit continues, MLB adheres to the practice of corporate social responsibility
MLB always pays attention to the practice of corporate social responsibility, and has been continuing the "Love is Great" charity activity, working with public welfare partners like Strong Baseball Base to help the children of the Mountain West start their baseball careers. By joining forces with Project Renewal, MLB sees not only how the game of baseball started, but also how the spirit of baseball continues, expanding from focusing on struggling children and helping children in mountainous areas to focusing on sports education and helping professional educators transform themselves.
At the same time, it is also the MLB in the layout of the ecosystem of sports talent development. After years of hard work, MLB has established a systematic talent cultivation system in China: talent cultivation programs such as MLB Baseball Development Center (DC) and MLB CUP Youth Baseball Open continuously supply a reserve army of young baseball talents; The First Pitch aims to popularize baseball education for all. Now, with Project Refresh, we are focusing on the future and the development of professional baseball educators.
From popularizing baseball education, cultivating young sports talents, to paying attention to the development of professional baseball educators, and building a sound ecological system for cultivating sports talents, MLB not only undertakes the responsibility of cultivating sports talents, but also takes a far-reaching plan to provide all-round support for the long-term and sustainable development of baseball in China. In this cooperation, the two sides will also work with the athletes to create new media communication content based on the landing events, to spread the charm of baseball and the energy of sports to the public, so that people can see and hear the players outside the field.
