"China has always been one of Samsung's important strategic markets. Samsung is committed to meeting the diverse needs of Chinese consumers through a range of innovative products that lead a unique lifestyle, and to bringing even greater user experience through continuous collaboration with our Chinese partners." Choi Seung-sik, President of Samsung Electronics Greater China, said, "Today, TV, as an important screen and electronic device at the center of the home, has long been integrated into every aspect of our life, work and leisure. To this end, we specially bring Chinese users exclusive and powerful new Tizen system, based on the existing advantages, compatible with more applications, bring users a richer application ecology and scene, let Samsung also continue to use the screen, screen is around the vision."
Micro LED converges Samsung's cutting-edge technology, creating a new era of display in the future
As a convergence of cutting-edge display technology and innovative strength in the industry, Micro LED is a magnificent art that Samsung constantly collides technology and design. Samsung Micro LED will for the first time show the luxury and impact of the future display technology for home users, bringing a feast of audio-visual experience.
The Samsung Micro LED screen is made on a sapphire crystal sheet, and its deep and mysterious gemstone glow instantly reveals the taste. With LED inorganic self-lighting technology, the new product has more advantages in service life, efficiency, speed, reliability and other aspects, bringing constant shock of audio and video enjoyment. In terms of performance, relying on the powerful Micro AI processor, Micro LED can independently control 24 million micro LED, light control accuracy up to 20bit, peak brightness up to 2000nit, with high contrast and high dynamic lighting rendering technology, It can easily show the rich texture of the fine parts of the picture and the different shades of the same color, so that the depth of the picture texture is vivid and visible.In terms of appearance, Micro LED also has a futuristic trend design. The screen ratio of up to 99.99% can hardly feel the existence of the border, greatly weakening the sense of visual boundary, so that the content, screen and wall height are integrated. Under the combined support of full vision and powerful performance, Micro LED brings excellent luxury enjoyment to users with stunning visual effects.
Neo QLED 8K series is equipped with simple style, creating immersive audio-visual feastWith the continuous iteration of display technology, TV resolution from standard definition, HD, full HD, and then the popularity of 4K technology, users' requirements for picture quality and sound quality level are constantly increasing. The 8K technology represented by Samsung came into being. From the birth of Samsung's first generation of 8K TV in 2013 to the launch of Samsung Neo QLED 8K TV in 2021, nearly ten years of experience accumulation and persistent innovation have enabled Samsung to always walk in the forefront of the industry, continuously improve the 8K industrial ecology, and lead the technological development of the 8K era.
At this press conference, Neo QLED 8K TV is a heavy upgrade, with shocking three-dimensional audio and video effects for users to present a more vivid new "view" world. The new product is equipped with a neuronal quantum dot 8K processor, Samsung's cutting-edge semiconductor technology, integrated with 20 independent artificial intelligence neural processing units. Each neural network can analyze viewing content based on its picture quality characteristics and enhance the image quality conversion to ultra-high-definition effect close to 8K. The Neo QLED 8K TV also supports adaptive dimming technology, which increases contrast with the background for focal areas and effectively reduces halo effects. In addition, the product continues the Samsung quantum dot Mini LED backlight technology, and the dimming accuracy is improved to 14bit, which can more truly restore the details and levels of the screen picture, and bring more clear and shocking visual effects.
The Sanneo QLED 8K TV greatly enhances the audio effect while improving the visual function. The new product is equipped with the new audio-visual tracking OTS Pro technology, combined with the quantum dot processor and 8K artificial intelligence technology, which can automatically optimize the sound source and transmission mode, so that users can feel the appeal of sound effects from different directions and depths of the TV. Its new channel speakers and powerful Dolby Panoramic sound can create a realistic stereo sound, in conjunction with the Q Series 990 sound, can bring more powerful, deeper, more immersive sound, for users to create an immersive auditory feast.
Samsung also worked closely with its partners to make significant improvements to the moviegoing experience. This 8K new product can provide users with 8K ultra high-definition film and television zone. While continuously updating 8K content, it will also support HDR10+ picture quality improvement technology to ensure that both color and clarity for consumers to bring transparent and vivid light and shadow experience.
With the continuous extension of the concept and meaning of home, the function and role of TV has shifted from traditional positioning to become the center of the home, and can even reflect the users' Lifestyle and artistic attitude. Samsung Lifestyle series includes The Serif landscape TV, The Frame wall-painted TV, The Freestyle Samsung Smart Projector and The Premiere Samsung gorgeous Screen laser projector. Through elegant appearance design and continuous refinement of product quality, the new products of Samsung Lifestyle series give more unique inspiration to the home space, and meet users' new imagination for artistic home life with personalized and customized choices.
The Serif breaks the long-held stereotype of television. Its comprehensive design can be appreciated from many angles. It not only crosses the boundary between home appliances and furniture, but also creates a new aesthetic in the field of television. Created by Samsung in collaboration with renowned French designers the Brock Brothers, the new product features a sleek, cloud-white exterior design. The side of the body of the product is designed as a unique capital letter "I", which provides more choices and space for home decoration. It also enables users to put various decorations on the top of the TV, which makes the TV originally just a household appliance revitalize and cleverly build the interactive relationship between space and people. In addition, users can easily place The Serif picture TV anywhere in the space, or remove the support on the living room desk, easily into the space, complement each other.
As The star product of Lifestyle TV series, The Frame TV with ingenious design also adds full artistic atmosphere to the home environment. The appearance of the new product takes the picture frame as the design inspiration. Through the art mode, the black screen can be turned into scenes of world famous paintings, showing the user's aesthetic and artistic taste in an all-round way. In addition, users can also use the TV as a picture frame on the wall, and through the "My photo album" function to display all the beautiful memories of family or travel photos, making the home space more warm, but also to retain precious and unforgettable memories for themselves. In addition, The Frame can be paired with the new rotating wall mount that will soon be available, enabling the TV to switch between landscape and portrait screen, giving users more creative space to decorate their own desires.This time around, Samsung has also upgraded The Frame and The Serif in a big way. The product features a matte screen display that diffuses light from the surface to different angles through a relief coating to reduce ambient light reflection. This upgrade is especially significant for The Frame TV, which was inspired by a painting hanging on a wall, and The matte screen technology allows people to recreate and present a more realistic canvas texture. The Freestyle is a smart projector launched this year, with 180 degree hover plus 0.8kg portable design and up to 100 inches of projection area. It has been popular with consumers since its launch. The product can realize automatic ladder correction, automatic focus, you can easily enjoy the real color, more textured picture, develop 100 kinds of Freestyle play.
New Tizen system improves user experience and opens a new digital intelligent life
At present, TV is endowed with more and more functions and content, gradually becoming the center of intelligent life. To this end, based on the research and insight of Chinese consumers' needs, Samsung has not only developed and upgraded the hardware, but also created a powerful new Tizen system to bring users a richer, more convenient and more diversified intelligent new experience.
The new Tizen system has been revolutionized and improved to work with Android apps downloaded from the Samsung TV App Store, both inside and outside. In terms of the system interface, Samsung has also updated it in accordance with the usage habits of Chinese users, so that they can quickly access rich video and audio content through the new waterfall system interface on the home page without opening the app. Not only that, based on the new system, users can directly browse the video search results of multiple video platforms including Tencent Video, Youku Video, iQiyi, Mango TV through intelligent voice search, direct to the content playback interface, eliminating the complicated retrieval process, let the heart call immediately. Samsung TV equipped with the new Tizen system can also realize the interconnection of multiple devices through IOT, and truly become the focus of smart home, allowing users to work, learn online classes, exercise, play games, sing karaoke, and even remotely control other smart devices in a more comfortable and convenient way, so as to enjoy the smart life experience in all aspects.
The Micro LED released this time has a suggested retail price of 749,999 yuan for 89 inches and 1,049,999 yuan for 110 inches. Neo QLED 8K product QN900C, 75 inch and 85 inch suggested retail prices are 69,999 yuan and 99,999 yuan respectively; The Neo QLED 8K product, the QN800C, has suggested retail prices of RMB14,999 for 55 inches, RMB20,999 for 65 inches and RMB34,999 for 75 inches.
Samsung's new Lifestyle collection is also on pre-sale. The Serif Picture TV LS01C starts at 6,999 yuan, with the 43-inch TV costing 6,999 yuan, the 55-inch TV costing 8,999 yuan and the 65-inch TV costing 11,999 yuan. The Frame picture wall TV LS03C starts at 9,499 yuan, with the 55-inch TV costing 9,499 yuan, the 65-inch TV costing 11,999 yuan, the 75-inch TV costing 18,999 yuan and the 85-inch TV costing 29,999 yuan.
Adhering to the corporate vision of "jointly creating the future", Samsung is willing to work with partners to create a better life for Chinese consumers. Samsung is also actively fulfilling its corporate responsibility. Samsung integrates the concept of sustainable development into the whole life cycle of its products and fully embraces green environment protection. All the products of Samsung TV series are packaged in environmentally friendly packaging to help consumers upgrade the packaging boxes. With special design, consumers can easily transform the box into a variety of small furniture after taking out the TV. Samsung is also committed to building a more accessible, inclusive and sustainable world. For special groups of users, Samsung continues to improve the "accessibility", through SeeColors features, shortcuts and voice recognition, to make the product easy for everyone to use. < /p>In the future, Samsung will continue to stick to its commitment to the Chinese market, continue to expand and deepen, combine cutting-edge innovative technology with creative art and lifestyle, and bring consumers a better video and audio system and a more comfortable and intelligent experience.
