/ Aswen News/August 31, 2022 Guangzhou -- Wine has long become an important element in Chinese people's lives. Brands represented by Great Wall Wine have formed strong recognition and penetration among domestic consumers, and have the confidence to compete with overseas brands. During the "2022 Huaxia Thinker Culture and Art Season" held on August 26, experts said that it is imperative to build a global voice of confidence in the quality and culture of Chinese wine as soon as possible to promote the internationalization of China's wine industry.
"2022 Huaxia Thinker Culture and Art Season" is sponsored by CofCO Great Wall Wine Co., LTD., and organized by CoFCO Great Wall Huaxia Winery and Beijing Huaxia Thinker Brand Management Co., LTD. The theme of the event is "Exploring history", aiming to trace the connection and integration with the Great Wall culture through exploring the history of Chinese wine. And further integrate cultural resources to lay a good foundation for Chinese wine to better show its competitiveness in the international market.
Wang Hao, Party secretary, chairman and general manager of CofCO Wine believes that industrial culture is an integrated and systematic life complex that contains internal space and external time, human and nature, country and nation, art and culture, cognition and thought, aesthetic and experience, etc. "It takes cultural power and aesthetic value as the driving force, In the hidden highlight infinite development potential, in the drive contains infinite development power."
CofCO Great Wall Wine Party Committee deputy secretary, deputy general manager (presided over the work) Cheng Jun said that the Great Wall wine industry has been emphasizing the value of the Great Wall culture and spirit, stress the cultural construction of the brand, stress the cultural heritage of the product. In 2022, Great Wall Wine launched Huaxia Thinker "Only this Green" co-branded wine, Huaxia Thinker "Zhuangzi" co-branded wine, is the representative case of Great Wall wine innovation culture and industry integration. From the design of the wine label to the style of the wine body, these products absorb and integrate thousands of years of Chinese culture and the essence of Chinese wine culture, in order to show the long and concise style of Chinese wine.
< /p>At this event, the establishment ceremony of the Great Wall Culture Research Institute was also held, which is another step in the cultural system construction of Great Wall Wine after reaching a strategic cooperation agreement with the Great Wall Research Institute last year. After the establishment of the Great Wall Culture Research Institute, it will provide cultural professional support for the future development of the Great Wall Huaxia brand, create and jointly build quality content of wine culture, and a pattern of enabling wine industry with culture and art will be initially formed.
