Yuanzu brand appeared in the China Mooncake Festival Competition and won two awards

2022-09-19 17:20 0
August 31, 2022 GUANGZHOU -- The China Mooncake Culture Festival and Mooncake Innovation Competition, sponsored by the China Light Industry Federation and China Federation of Commerce, was held by the China Baked Goods and Sugar Products Industry Association to strengthen market supervision and promote healthy competition among mooncake brands. Among them, Huayongyue (classic fruit) of Yuanzu brand was evaluated by the Organizing committee and awarded as "Chinese famous cake"; Rabbit play moon (flow heart custard) won the "Innovation Gold Medal".

Yuanzu brand has been deep in the field of mooncake for many years, constantly innovating on the basis of steady development, carrying forward the traditional Chinese mooncake culture, enriching and improving the brand connotation, with a strong brand hard strength has won numerous awards, is the majority of consumers assured choice.

Keep pace with The Times, cater to market preferences innovation research and development

Under the influence of the Internet wave, popular culture, market demand, user preferences are constantly changing, want to stand in the tide of The Times, need to resonate with The Times, constantly innovate. Yuanzu brand has a deep understanding of the market, keeping pace with The Times, always on the basis of consumer preferences, in line with market demand research and development of new products.

Today, when the mooncake market is seriously homogenized, the diversified products of Yuanzu brand are highly competitive, and the innovative products launched on the basis of classics are also popular in the market. Liuxin custard mooncake, which won the "Gold Award for Innovation" in this competition, is an excellent product of Yuanzu brand combining classics and creativity. It uses the exquisite ratio of salted egg yolk and custard sand to create a delicate taste of Liuxin burst pulp, which has been widely loved by consumers since its launch.

To inherit the classics, carry forward the Chinese traditional food flavor

< P > The best taste in the world is reunion, the Mid-Autumn Festival reunion with the family, enjoy the moon and eat moon cakes, is one of our traditional cultural customs. Yuanzu's mooncakes have inherited the profound Chinese culture, committed to create a new national style in the new era, and vigorously promote the traditional Chinese food flavor, the traditional mooncakes cover a variety of styles, such as Cantonese style, Soviet style, more competitive in the market.

Winning the title of "Chinese Famous Cake" in this competition is the classic mooncake with 100 fruit flavor in the gift box of Huarongyue. Its kernel selection of 7 high-quality raw materials, while retaining the flavor of the traditional nut mooncake upgrade, finally presented to the market, the quality of perfection. In the appearance of mooncakes, Yuanzu brand also uses decorative patterns of Chinese style to inherit classic Chinese culture.

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This time won the "Innovation Gold Medal", "Chinese famous cake" two titles, is to the Yuanzu brand incentive and encouragement, but also to its years of heritage classic, ingenuity research and development of recognition. Yuanzu brand adheres to the business philosophy of "continuous innovation, guiding the market, creating demand and creating popularity", which has been widely praised in the market and has become the quality benchmark of high-end brands in the mooncake industry.

Source: Corporate press release
Keywords: Yuanzu
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