/ Guangzhou, Oct 14, 2022 -- In the post-Winter Olympics era, the new generation's enthusiasm for ice and snow sports continues to rise. On September 29, the Kids Wear release of Shanghai Fashion Week, Anta Children won the ACFF Best Children's Wear Brand of the Year award, and the winter sports new product release with the theme of "Wear Anta Children to pursue the Ice and Snow Dream" made an amazing debut in the fashion week, for winter sports, outdoor and other scenes, released 55 sets of new products, leading the new trend of children's winter sports equipment.
This conference of Anta Children, inspired by the spirit of the Winter Olympics, integrated the snow track into the runway and turned the show into an ice and snow sports arena, so that the specialty of ice and snow sports and the trend of sports perfectly together.
Focusing on outdoor, skiing, figure skating and other winter sports scenes, Anta Children released professional winter sports equipment, leading the new fashion of professional children's winter sports equipment.
Upgraded cold resistance, winter outdoor sports fear no cold. Focusing on the winter outdoor sports scene, Anta Children launched the new "Hot Return III generation" co-branded China aerospace down jacket. With the space station as inspiration, the space station is extracted as the core image, and the sky blue as the core color, so that the new generation of "stubborn" people wear space.
For outdoor camping, outing and other sports scenes, Anta children launched outdoor exploration series - Explore Shennongjia. The design inspiration comes from the exploration of the most mysterious forest Shennongjia, with the mysterious nightingale totem pattern of Shennongjia as the design element, encouraging the new generation to explore the courage, stubborn growth.
The same equipment of ice and snow sports national team is added. For children's winter snow and ice sports, Anta Children also launched the "China Snow and Ice" series of down jackets. The design inspiration comes from the Winter Olympics venue "Xueyi" walk "Bingyuhuan", drawing from the fighting spirit of Chinese athletes on the field, creating CHN China logo professional skiing equipment, but also cultivating the patriotic feelings of the new generation.
Empowering girl sports scene. For children who love figure skating, Anta Children has launched professional figure skating training clothes, inspired by Chen Hongyi's performance clothes of the World Championship "Cinema Paradise", to light up the spark of Chinese figure skating. Breathable and slim, elastic without bondage, help girls to stretch freely.
There are a number of leggings specially designed for body training and other scenes, which are high elastic and close, helping to interpret the beauty of girls' sports, so that girls can harvest perfect body and temperament.The same winter Olympics, with the glory of the field of fire winter enthusiasm. Unlock short track speed skating Wu Dajing, slope skills Su Yiming with the same type of equipment, the glory of the Winter Olympics will be inherited to the show, the strength of the cold, protect the young winter ice and snow dream determination.
In addition to the 55 new products on display, many well-known professional ice and snow athletes also took part in the show, which brought the atmosphere to a climax. Short-track speed skating world champion Han Tianyu, freestyle skiing aerials world champion Cheng Shuang, and Chinese national curling team member Xu Jingtao held the torch, which symbolizes the Olympic spirit. They passed the torch to the freshmen, which also represents the passing of the Olympic spirit.Figure skater and figure skating goddess Chen Hongyi dances with her skates and children who love figure skating, paying tribute to the Winter Olympics and showing the confidence and beauty of the new generation of ice and snow.
Under the continuous encouragement of the spirit of the Winter Olympics, this winter, the new generation of outdoor sports, ice and snow sports are bound to break out unprecedented enthusiasm.
< /p>As a leading brand in the professional children's sports market, Anta Children released winter professional sports equipment at Shanghai Fashion Week this time, which is a leading exploration and occupation of many winter sports scenes, but also shows that Anta Children is constantly consolidating the layout of professional children's sports scenes. In the future, ANTA Children will continue to use professional children's sports equipment to support the new generation to explore the unknown in sports, strengthen the body, grow up firmly, and "escort" the new generation.
