/ Morning News/Guangzhou, October 17, 2022 -- When you walk into Xidan, it is not difficult to find a shop on the second floor of Juntai, which is very Chinese style, but also full of technology. This is the first urban customized store of Li Ning in China. First opened on August 6, this is Li Ning's first urban custom store with urban properties, and also the first application of "intelligent conveyor system" in the store. China Li Ning City custom store adhering to the sports gene of Li Ning, the integration of Chinese culture, urban elements and sports trend, in a more pioneering way to revitalize sports, products, purchase multi-layer experience, to bring every consumer a new sense of sports trend, technology plus bring new retail experience.
As China Li Ning's first city custom shop, choose to be located in Xidan business circle, it is its "small mind". Xidan is one of the earliest fashion gathering places in Beijing. It is a mecca for many young people, both tourists and local consumers. Importantly, Xidan's pioneering characteristics are in harmony with the surrounding historical and cultural environment. The diverse and inclusive urban characteristics collide with the new cultural vitality generated by the historical foundation of thousands of years, showing rich colors and unique vitality, which coincides with the cultural propositions contained in Li Ning of China.
The LOGO of "China Li Ning" with huge square print outside the store, integrates decorative elements inspired by the Great Wall in a large area, and the visual tension is full. "Here you are", so that consumers have not yet entered the door to feel the thick old Beijing flavor. A variety of elements in the store reflect Beijing culture, the overall gray tone, iconic buildings such as the Great Wall, Temple of Heaven, the Forbidden City and Li Ning classic products 001 series elements, such as elements, engraved on the retro gray brick wall, showing the movement trend at the same time, show the unique Oriental charm. The layout of the store also incorporates sections representing Chinese culture, such as "kung fu", as well as the design of door buckles inspired by old Beijing courtyard doors. Beijing style elements are fully integrated inside and outside the store to highlight the sense of visual flow, and culture is narrated with space, integrating Beijing city characteristics, local culture, product experience and purchase experience.
China's first urban custom store Li Ning attaches great importance to the sense of consumer experience. Through the design of these stores, we hope to bring consumers professional shopping experience and improve their satisfaction in shopping in the store. The embodiment of Beijing cultural elements is also to narrow the sense of distance, intimacy and interaction between the brand and consumers.For a long time, Li Ning continues to deepen the implementation of the "single brand, multi-category, multi-channel" strategy, through improving operating efficiency, continue to strengthen the "muscular enterprise constitution". In recent years, Li Ning continues to implement the new retail strategy, actively promote the development of high-quality channels. China Li Ning is committed to combining sports genes with Chinese culture and trends. China's rich urban culture has become one of the inspirations for Li Ning China and a key word in the layout of its stores.
Develop customized stores in cities, which shows Li Ning's differentiated positioning and retail strategy for Li Ning in China. In key cities, through urban customized stores, in-depth exploration and interpretation of Chinese culture and urban DNA elements, deeper communication and interaction with consumers, to deliver the original design and unique attitude of China Li Ning, and show the brand spirit of "Anything is possible" of Li Ning. The first application of "intelligent conveyor system" technology interaction upgrade consumer experienceLi Ning always put consumer needs in the first place, through product experience, sports experience, purchase experience three dimensions, constantly update and polish Li Ning experience value, to bring consumers the most satisfactory consumption experience. In the first urban customized store of Li Ning in China, the "intelligent conveyor system" has been applied for the first time to upgrade the consumption experience through technological interaction.
A red "intelligent conveyor" with a length of 30 meters runs through the entire venue, and a specially customized intelligent conveyor box "delivers goods" to consumers. The intelligent chip in the transmission box can be automatically charged at the same time with the "track" perfect coordination, consumers place a successful order, the desired products can be directly from the warehouse scheduling, from the terminal delivery to the customer to get the hand, only need one minute and fifteen seconds of time, more convenient, faster at the same time, the future sense of science and technology.
The original intention of intelligent conveyor belt design is to improve efficiency, not only can reduce the traditional laborious and time-consuming manual delivery, so that customers can get the desired products faster in busy times. It also increases the sense of science and technology, which is also in line with one of the elements of Li Ning trend culture, to bring consumers a sense of freshness at the same time, increase the fun of buying experience, so that the shopping experience becomes more convenient, faster and more interesting.
In addition, China Li Ning opened its first club-themed VIP room in its first urban customized store, creating interesting and novel social occasions for sports trend lovers and a unique interaction space for every consumer. Stores will also hold workshops from time to time to let consumers understand the brand concept and culture, make social interaction more interesting and unlock new shopping experience. < /p>In the future, China Li Ning will continue to excavate the unique cultural charm of different cities, integrate the brand with different urban elements, and create unique memories of exclusive cities for consumers through space aesthetics, city-limited products, etc. Through the innovative application of convenient and intelligent technology in stores, Li Ning continues to strengthen the interaction and communication with consumers, improve the consumer experience, and convey the brand attitude and temperature.
