/ Aswuntong/October 19, 2022 Guangzhou -- On October 18, Boss Electric Appliances released the "Super Store Partner Plan" for integrated stoves in Hangzhou, and jointly released the "White Paper on Consumption Trend of China's Large-scale Cooking Stoves in 2022" (hereinafter referred to as the "White Paper"). From the perspective of macro and industry development, the market conditions of integrated stoves, as well as the definition, technical advantages and market prospects of large-cavity steam roasting integrated stoves are analyzed. It is pointed out that large-cavity steam roasting integrated stoves can better cater to the consumption preferences of Chinese people, and Boss Electric appliances is expected to lead the high-end new trend of the whole industry of integrated stoves.
He Yadong, Senior Vice President of Boss Electric Appliance, Zhang Vivian, general manager of Boss Electric Appliance integration product line, Zhao Zhiwei, general manager of AVC Kitchen and Bathroom Division, and other guest representatives participated in and witnessed the grand launch ceremony."Through this white paper, we hope to analyze the development trend of the integrated kitchen market for the majority of peers and consumers, and three-dimensional pulse diagnosis from multiple perspectives, and also hope to provide new solutions for Chinese kitchen consumption." Boss Electrical senior vice president He Yadong said.
Zhao Zhiwei, general manager of kitchen and bathroom Division of AVC, analyzed the development trend of the kitchen industry and read the white paper.
Zhao Zhiwei pointed out that the integrated stove is one of the best growth categories in the household appliance industry in recent years. Under the pressure of a variety of uncertain factors, it is growing steadily against the trend. In the first three quarters of 2022, the market size of integrated stoves was 19 billion yuan, up 5.4 percent year on year, according to total data released by AVC.
The white paper identifies several trends in the current market for integrated stoves:
First, the trend towards high performance. Chinese residents like to heavily fry and fry during cooking, which is easy to produce a large number of oil smoke. The firepower and thermal efficiency of integrated stove directly affect the performance of the stable flame, and the ability of oil smoke control determine respiratory health in kitchen. Therefore, high-performance integrated stoves with large firepower and suction are more popular among Chinese people.
Second, Chinese consumption trend. In recent years, large screen TV, cabinet air conditioning, multi-door refrigerator, large capacity washing machine, large wind range hood and other products with larger size, larger capacity and higher quality are favored by Chinese people. The large-cavity steam oven has a larger capacity, which can better meet the consumption preferences of Chinese people.
Third, quality trend. From the perspective of consumers, at present, more and more consumers are pursuing quality life and diversified enjoyment of food, and their diversified demands for cooking food are becoming stronger. Single steaming and single roasting can no longer meet the growing cooking needs of consumers. Integrated stove products that can steam and bake will become the focus of future development.
Fourth, intelligent trend. The integrated stove integrates multiple functions in one and has the natural advantage of unified linkage of each function module. Functions such as voice, large screen, Hongmeng OS and intelligent recipe are constantly penetrating. Although integrated stove started late, the development of intelligent route is not slower than other categories. The integrated stove is expected to become the real control center of the kitchen in the future.
boss appliances lead big cavity integration stove, drive the industry l d < / strong > < / p > < p > the paper combining with the market data and user scenarios insight, points out that" buy don't buy small "has become a current home appliance of choose and buy. In recent years, large screen TV, cabinet air conditioning, multi-door refrigerator, large capacity washing machine, large wind range hood and other products with larger size, larger capacity and higher quality are favored by Chinese people. In this context, large-cavity steam oven can better cater to the consumption preferences of Chinese people.
Due to the fixed size of the integrated oven, it is not easy to increase the capacity of the steam oven in the limited space. For each liter of additional capacity, repeated research is needed to break through the technical constraints. According to the monitoring data of AVC, the average volume of the online market and the offline market of the single-cavity steam and roast integrated stoves is 63.9L and 63.3L. The definition of "large-cavity" in this definition is a single cavity product with an effective volume of 75L or above, which exceeds the average level of the industry by 18%. Therefore, the large-cavity steam and roast integrated oven refers to the steam and roast integrated oven with a single cavity volume of 75L and above.At present, the boss electric whole line layout of large cavity steam bake integrated oven, through the design of strong thin air duct, in providing high standards of large suction at the same time, greatly reduce the volume, so as to release the steam oven space, realize the capacity of the transition. And since its launch in March, its share of retail sales has increased steadily, and it has gradually become a leading brand of large-cavity steaming and roasting integrated stoves. According to the monitoring data of AVC, Boss Electric Appliance has become the top seller of large-cavity steam and roast integrated stove market in only four months. In the third quarter of 2022, the online and offline market share of Boss Electric large-cavity steam oven was 59.6% and 92.6%, respectively.
The boss large cavity steaming and roasting integrated oven can gain market favor, not only with large capacity, but with a number of leading technology in the industry, and the requirements of high standards for products, in improving the capacity at the same time, but also to ensure better steaming, baking and frying effect, and upgrade the cleaning system. This also reflects Boss Electric's technology-driven innovation idea, that is, to rethink product design with the integrated logic of the whole, to achieve a collaborative breakthrough in the performance of each product system. At the same time, for each module of the integrated stove equipped with Boss electric appliances accumulated years of industry-leading technology. Through "upgrade the dimension innovation", realize "reduce the dimension attack".
Color screen rotating roast new products released, after-sales service comprehensive upgrade
At the launch event, Boss Electric Appliances released color screen rotating roast new products 9YC05, 9YC15, 9ZC15, 9QC15, not only in the performance of the stove has been further improved; Innovative intelligent control color screen, so that the control of the whole process visualization; A rotary roast mode is also added to further upgrade the steam roast capability.
On the smoke stove, the boss color screen rotating roast new stove firepower increased to 5.2kW, thermal efficiency increased to 65%; 5.2kW large firepower configuration, fire cooking faster; Minimal fire long simmering slow cooking, good nutrition soup more rich; High efficiency temperature locking flame plate, external wind resistance, internal fire.
On the function of steaming, baking and frying, the boss color screen rotating baking new product equipped with the boss self-developed "black technology". In the "steam" : double spray evaporator, surging steam mode, adjust the surging steam volume, multi-layer large cavity can also steam through; On the "baking" : the temperature field is carefully adjusted, 6.51 meters heating tube, to ensure that the cavity is in the same layer and the same temperature, uniform color. In addition, the boss large-cavity steam roast integrated oven to increase the rotary roast mode, suspended evenly roasted, further upgrade the steam roasting capacity.
In the central control window system, the boss color screen rotating roast new products in the central control window system on the basis of the upgrade of the intelligent control screen, all control functions focus on the central control area, adapt to the Chinese eye habits, cooking without extra movement, bending over, the operation is more flexible, both hands can control smoke, stove, steaming, baking, frying, eliminating and other machine functions.
In addition, the Boss Electric Appliances also released a high performance integrated stove service upgrade policy, realize the whole series of five years warranty, the whole series of products five years three maintenance, motor (smoke machine) and other seven core parts of the warranty for ten years, a complete victory over other enterprises in the industry. Boss Electric Appliances will aim at five battles: position war to consolidate high-end service experience, brand war to create butler service, assist war to do a good job of non-decoration users' inventory gold mining, play a persistent war of omni-channel service management, and enhance the value of users' whole life cycle management.
< /p>With the boss electric appliance into the office integrated stove, kitchen electricity industry pattern will usher in a new breakthrough, Boss large-cavity steaming and roasting integrated stove is also expected to become a high-end new trend leading the whole integrated stove industry.
