/ Chaowen/Guangzhou, October 20, 2022 -- Introduction: "Stubbornness" is the nature of children. They are always curious, daring to try and eager to break through. The new upgrade of Anta children's logo opens a new chapter of professional children's sports and leads the next new wave of the industry.
Recently, Anta Kids launched a "brand upgrade plan" with sports image consultant Lin Cunzhen. The biggest highlight of the plan is the iteration of the brand identity. This indicates that ANTA Children will continue to lead the professional sports track for children with a more professional, more athletic and more tenacious brand image facing consumers.
As the earliest entrant in the field of children's sports, in recent years, ANTA children's mental share in professional sports has been the first place, maintaining a leading position in the children's sports market for a long time. This year, Anta Group also announced that it will invest 1 billion yuan annually in R&D and innovation funds. Anta Children said that it will deeply explore the needs of the new generation and focus on functional products of children's sports technology, such as running, basketball and outdoor. It not only promotes the upgrading of the dual-dimensional experience of consumption and sports, but also encourages the new generation of Chinese to dare to try and break through in professional sports, to explore the unknown in sports, build up the body and grow firmly. Anta Kids helps the healthy growth of the new generation of children, aiming to build a leading brand of children's wear in China to the world.The upgrade of the brand logo is not only visual but also concept
The upgrade of the brand logo of Anta Children is not only a change in form, but also an upgrade into the brand spirit. Lin Cunzhen, Vice President of the School of Design of Central Academy of Fine Arts and Director of Image Landscape Art of Cultural Activities Department of Beijing Olympic Organizing Committee, was also invited to serve as Anta Children's sports image design consultant.
"Stubborn" is the nature of children, they are always curious, brave to try, eager to break through, Lin Cunzhen cleverly integrated these profound observations into the logo. New ANTA children brand logo design, both scientific and technological professional, but also innovative vitality.
50% orange and 50% red, the main color is more vivid
First, on the main color of the logo, the original 100% orange is adjusted to 50% orange and 50% red, so that the logo color is more bright and vivid, named "Future orange". As the representative color of Awakening of Insects in the 24 solar terms in China, it also means the power of all things growing and spring thundering. This also echoes with Anta's main brand, Sunrise Red, which means the rising sun, full of infinite creativity and endless passion for sports.
Layout of professional sports scene, creating a new model of children's sports In recent years, in the field of children's sports, anta children can be regarded as the industry leader and innovator. In scientific research, ANTA Children is committed to bringing more professional, safer and more suitable sports products for every sports-loving new generation. For example, in terms of children's clothing, we will cooperate with Ningbo University, Donghua University, Wuhan Textile University, etc., and introduce new generation materials such as elastic technology, heat return technology II and water cooling technology into children's clothing products, which will not only meet the functional needs of children's sports equipment, but also protect children's sports safety from the perspective of professional sports. Take elastic technology as an example,EVA+TPE and other thermoplastic high-elastic polymer foam, with excellent softness C42±2, bounce rate as high as 60%, 191% higher than ordinary materials, plantar pressure reduced 26%, effectively assist the performance of sports. The protection of children's sports is not only about professional sports equipment, but also about helping parents and children to master professional sports skills and knowledge. In order to help parents better tap their children's sports qualifications and potential, ANTA Children Research and Development launched the first intelligent sports evaluation system in the children's sports market. Using internationally advanced motion capture technology and intelligent perception hardware, we can accurately evaluate multiple motor abilities in 5 minutes, and issue scientific, comprehensive and personalized evaluation reports to realize daily dynamic monitoring of children's growth status. In addition, Anta Children has set up a team of professional certified sports coaches to customize sports courses for the new generation, namely, Yan Lian Camp, which can be regarded as a major innovation in the industry. The camp has launched a series of landing activities and courses for many sports such as running, basketball, children's balancing car, ice and snow sports. On site, through the calculation and application of children's exercise intensity, the coach will provide professional systematic exercise guidance and targeted training suggestions, so that every new generation can gain good exercise habits and strengthen the body in scientific and orderly exercise. In the future, Anta Children will continue to take science and technology as the touchpoint, around the professional sports needed and wanted by the new generation, actively innovate, expand the boundary, and constantly explore the multi-scene experience of the sports industry, escort the future national backbone force through science and technology, and silently support every sport-loving Chinese people with scientific and technological strength.
