/PRZWT/SHANGHAI, July 8, 2024 - In the tide of intelligence and electrification, the brand premium power of traditional luxury cars is gradually weakening. However, time changes, and the deep-rooted Crown brand has carried out a comprehensive innovation and evolution in response to the changes in the times and user value needs. It defines the luxury value of the new era with "high-end, young, and smart", and applies this value to all Crown models, highlighting the decisive role of "heritage" in the change. In the recent "Discover Your CROWN" Crown brand test drive activity, professional media and user friends from all over the country really felt the charm of this new "Crown" luxury travel. The clear and unique brand appeal conveyed by the event and the exceptional product strength of the flagship once again aroused market resonance.
"Crown Complex" is word of mouth and strength
Since its birth in 1955, "Crown" has been labeled as a high-end brand; after 16 generations of evolution in 69 years, Crown has always been a unique classic in people's minds. It has always stood at the forefront of the times and provided consumers with the most contemporary and competitive models.
From its appearance at the Canton Fair in 1964, to its mass entry in the 1980s, and then to its domestic introduction by FAW Toyota in 2005, owning a Crown sedan was once a symbol of status in the hearts of Chinese users. The refined, high-end, and luxurious quality and image of the Crown endow people with not only the comfort of driving, but also the respect of identity. Owning a Crown reflects both self-achievement and a crowning of life.
Crown has been enduring for 69 years, and behind it is the real brand ability and product value. This ability is reflected in the advanced technology and lean manufacturing level of the automotive industry represented by Crown, as well as profound insight into every era.
Today, electrification and intelligence have redefined the car, but the essence of luxury is still the unparalleled feeling that excellent quality brings to users. In the "change" of this era and the "unchanged" of the essence, the Crown brand embraces change with a comprehensive high-end, comprehensive youth, and comprehensive intelligent hybrid attitude, redefining the luxury value of the new era, and giving every user the opportunity to "discover their own crown".
Smart mix, high-end, young, defining "crown class" luxury value
From product concept to value proposition, every luxury brand will have its own unique connotation and ideal. In Crown's opinion, luxury is not only an extraordinary brand charm, but also a user's calm and pleasure. No matter how the luxury standard evolves, whether it can satisfy users' pursuit of dream life is the only dimension.
Returning to this original intention, the Crown brand has created a distinct product value through continuous technological innovation, and expects to gradually establish a differentiated advantage in the luxury car market in the new era through the brand label of "high-end, young, and smart".
There is no doubt that the newly evolved third-order intelligent electric hybrid dual-engine technology is the greatest help for the Crown brand to form a dislocated competitive advantage. For a long time, FAW Toyota has been continuously promoting the upgrading and improvement of intelligent electric hybrid dual-engine technology. It is with this "unique skill" that FAW Toyota has become the technical benchmark in the global intelligent hybrid field.
The media editor-in-chief and core users participating in this event believe that hybrid is a better solution for current new energy vehicles. The new IT'S TiME 2.0 intelligent electric hybrid dual-engine technology has enabled FAW Toyota to have a continuous growth engine. Empowered by this technology system, all Crown models have achieved comprehensive leadership in power performance, comfortable handling, etc. At the same time, the Crown brand's own technical label has been consolidated and strengthened.
In the opinion of the automotive media People's Automobile, when the smart electric hybrid dual-engine technology "meets" the luxury brand, the impact does not stop there. For the crown brand, it is based on technology to determine the value and snatch the luxury market of the smart electric era has the voice over; for the industry, it has created a new category of smart hybrid luxury, accelerating the upgrading and restructuring of the automotive industry after the pure electric luxury track; users who pursue higher travel quality will also benefit from this, with more dream choices.
Technological innovation is based on the premise of fully meeting market demand, while the strategy of positioning high-end determines the market position of the Crown brand. For luxury car brands, the core of high-end positioning is the overall experience of the vehicle. Relying on FAW Toyota's leading-edge car-making technology and advanced technology equipment, the Crown model integrates a sense of stability, refinement, tranquility, and flagship, bringing users an overall luxury experience from the inside out. After the professional media participating in the event took the test drive, they believed that all Crown models had the product strength to occupy the top spot in the high-end market.
With high-end positioning and intelligent hybrid technology as the cornerstone, another card played by the Crown brand is "young". Fashion youth is not only a trendy brand label, but also a basic quality of luxury brands. To this end, the Crown brand creates a delicate and youthful tide flu through the aesthetic design of products rich in the flavor of the times on top of the consistent stable and elegant style. Cutting-edge intelligent technology and strong intelligent links also match the young user requests very well.
Stable, refined, quiet, and flagship, creating a consistent product experience
Under the distinct brand value, Crown's brand value propositions the consistent experience of "stability, refinement, tranquility, and flagship", and targets differentiated market segments through diversified product layouts to more accurately meet consumers' diverse needs for luxury travel. In the "Discover Your CROWN" test drive activity, Crown's four products brought a profound and unique driving experience, which was praised by professionals.
The new crown is a high-end sedan in the "NEW FORMAL" style of the intelligent era. From power performance to intelligent equipment, from luxury quality to ingenious craftsmanship, it shows the ultra-high level that matches the luxury flagship. After the Autohome test drive evaluation, the new crown carries the brand's full understanding of the new luxury of smart electricity, reflecting the reconstruction and sublimation of the connotation of the crown. The intelligent seven-seat SUV New Crown Land Release integrates intelligent technology and luxury texture, suitable for comprehensive multi-scene, and its off-road ability has left a deep impression on the media during driving, especially in non-paved routes such as gravel roads, sand and slippery roads. The vehicle's stable start and precise control bring a comfortable driving feeling.
The Crown SportCross is the vanguard of the brand's rejuvenation, with a young and bold crossover design that pursues ultimate performance and handling. During this test drive, the vehicle galloped freely on the multi-curved mountain road, allowing the driver to truly experience the luxury quality and control pleasure. As a super-star car, the Crown Wilfa is the highest embodiment of the Crown brand's charm. Its two-row exclusive configuration, including the Ottoman wide-body flagship seat and the rear entertainment system, makes the event participants feel a sense of exquisite and luxurious respect.
For a long time, the Crown brand has regarded "innovation and challenge" as its standard, which is not just a slogan, but also a code of conduct engraved in DNA. Under the guidance of this concept, the Crown brand now looks at the whole situation, anchors the high-end luxury travel market, and uses its own strengths to form a dislocation competitive advantage, showing superb car-making wisdom, and the Crown brand will open a new chapter in the luxury car market.
