/PRZWT/Qinghai, July 11, 2024 - On June 27, the Ministry of Culture and Tourism held a regular press conference for the second quarter of 2024 to introduce the national summer culture and tourism consumption season. Li Xiaoliang, deputy director of the General Office of the Ministry of Culture and Tourism, said at the press conference that the summer vacation is approaching, and it is expected that the domestic tourism market will usher in the peak travel and consumption season. As a "big hit" in domestic summer tourism destinations, the popularity of classic tourist routes in western China such as the Xinjiang Ring Road, the Qinggan Ring Road, the Sichuan-Tibet Ring Road, and the Western Yunnan Ring Road continues to heat up. "Xinjiang's direct apostasy in June" and "Sichuan West Beauty to the next level" continue to swipe social media. On the one hand, this is due to the unique natural endowment of these regions, and on the other hand, it is also a vivid interpretation of the concept of life "life is a wilderness, not a track".
After last year's "special forces" tourism trend, "wilderness tours" have gradually become the new favorite of young people, and more and more people's demand for travel spiritual and cultural aspects has reached a new height. Just as the line "No matter how bumpy the life is, we must also live brightly" from the TV series "My Altay" can successfully hit the hearts of many people, the unique charm of the Western China Tourism Ring Road has become the "poetry and distance" in the hearts of people with strong "banwei".
The best way to experience the "wilderness" is by self-driving. In order to help users across the country get a good in-depth self-driving experience in the summer, Shenzhou Car Rental has recently launched more than 5,000 new cars in Xinjiang, Qinghai, Gansu, Ningxia, Yunnan, Sichuan and other western provinces, covering economy, business, luxury, SUV, MPV and new energy vehicles, including Tank 300, BJ40 and other Internet celebrity models favored by young people.
It is worth mentioning that Shenzhou Car Rental also cooperates with the Xinjiang Uygur Autonomous Region Tourist Scenic Spots (Points) Association, the Tea Card Scenic Spot in Wulan Chaka Town, Qinghai Province, the Tibet Tourism Joint Stock Company, the Shahu Scenic Spot in Shizuishan City, Ningxia, and the Manxin Hotel and Orange Crystal Hotel under Huazhu Hotel Group to help users "pull wool" in terms of ticket discounts, scenic spot rights and accommodation rights and interests, and realize the accelerated construction of the whole industrial chain of "food, accommodation, travel, purchase and entertainment". Taking the Yarlung Zangbo River Grand Canyon Scenic Spot as an example, Shenzhou car rental users can directly drive into the core scenic spot without changing to a sightseeing car after arriving on the north bank, and enjoy the "silky" experience. In addition, for new and old users, Shenzhou Car Rental "Fancy Pet Powder" has launched activities such as "first order rent-free", new car coupons, member points lottery or redemption.
More cool and handsome new cars, richer rights and interests, more affordable prices, Shenzhou car rental this western service upgrade special project action can be said to be full of user experience, fully guarantee the family travel, family travel, college student travel and other tourism scenes.
As the largest direct car rental company in China, as of now, Shenzhou Car Rental has a fleet size of 160,000 vehicles, with short age, good car condition and many models. Its outlets cover more than 300 cities across the country, covering major transportation hubs such as airports, high-speed rail stations, railway stations, and popular business districts, scenic spots and other core consumption scenes. With the advantage of full direct sales, Shenzhou Car Rental has achieved unified standards and operation norms in vehicle management, store management and service management. The charges are clear and transparent, and the "lantern loss assessment" is eliminated. 7 * 24 hours customer service meets the needs of users around the clock.
Next, Shenzhou Car Rental will continue to actively respond to the country's decision-making and deployment on cultivating new growth points of cultural tourism consumption and promoting the continuous expansion of cultural tourism consumption, firmly establish the concept of integrated development of tourism, adhere to the efforts of both supply and demand, and force the supply side to upgrade the demand side to improve the quality. The optimization of the supply side drives the expansion of the demand side, and realizes the "two-way running" of car rental travel supply and demand. We will make comprehensive efforts in brand promotion, market development, resource packaging, and service improvement to further release the potential of cultural tourism consumption. In order to stimulate the increase in overall consumption, promote economic development, and better meet the people's yearning for a better travel life.
