/PRZWT/July 11, 2024 - July 4-7, authoritative media from China walked into Hyundai Motor's Ulsan plant, Busan Mobility Exhibition, Hyundai Motor Gaoyang Cultural Center, and Hyundai Motor Group Test Drive Experience Center to deeply experience the development of Hyundai Motor's brand and global strength
- After 57 years of hard-working development, Hyundai Motor not only has a profound car-making heritage and unique culture, but also always insists on technical investment and Product Research & Development. With the accumulation of strength in brand, technology and products, it has become a favorite brand of global consumers
- Facing the future, Hyundai Motor will continue to deepen its efforts in the fields of electrification, high performance, hydrogen energy, and future mobility, and is committed to transforming into a "smart mobility solution provider". At the same time, it will continue to expand its business territory in China to further enhance the comprehensive strength of the brand and achieve long-term development
From July 4th to 7th, Hyundai Motor's 2024 Brand Week brand week event entered South Korea. Authoritative media from China conducted on-site visits and test drive experiences to the Ulsan factory, Busan Mobility Exhibition, Hyundai Motor Gaoyang Cultural Center, and Hyundai Motor Group Test Drive Experience Center, jointly witnessing Hyundai Motor's hard-core strength in brand, products and technology. From visits to the history museum, production line and marine roll-on ship of Hyundai Motor Ulsan factory, to visits to the latest technological achievements; from Hyundai Motor cultural experience to the latest electric model test drive experience, etc., this is not only a field exploration trip that goes deep into the mysteries of the Hyundai Motor brand, but also an in-depth communication trip to carry out cutting-edge automotive technology communication.
Tracing the history and reading the corporate culture of modern automobiles
Since its establishment 57 years ago, Hyundai Motor's brand strength has been increasing day by day. In 2022 and 2023, Hyundai Motor Group won the top 3 in global sales, and Quarter 1 in 2024 achieved the first operating profit margin of global car companies. At the same time, in the 2023 global best brand list released by the world-famous brand consulting company Interbrand, Hyundai Motor ranked 32nd with a brand value of 20.40 billion US dollars, and the brand value valuation has continued to rise for 13 consecutive years. During this event, Chinese media visited Hyundai Motor's Ulsan factory and Gaoyang Hyundai Motor Culture Center to have a deeper understanding of Hyundai Motor's brand history, car-making heritage and brand culture.
Hyundai Motor's Ulsan factory is the largest single factory in Hyundai Motor and even the world that integrates car manufacturing, experimentation and export. It is not only the place where Hyundai Motor's dream started, but also a symbol of the history and rapid development of the Korean automobile industry. In the future, it will become the core position of Hyundai Motor's transformation to electrification. In the history exhibition hall of the Ulsan factory, through the three chapters of "The Beginning of Dreams", "Dream Realization" and "Our Future Comes from a Long Time Ago", Hyundai Motor comprehensively demonstrates the grand dream from the beginning of its establishment to the beautiful vision for the future, as well as the brand concept that has always been committed to "Progress for Humanity".
The Ulsan factory covers an area of 4.80 million square meters and has a total of 5 factories. It produces 18 models under Hyundai Motor, including the new Paris and IONIQ 5 N. In 2023, the annual output reached 1.579297 vehicles, and the annual export volume reached 1.0180 million vehicles. The Hyundai Motor Shipping export at Ulsan Port is also the strongest support for Hyundai Motor Group to become the world's third largest automaker.
At the same time, in order to achieve the electrification goal of Hyundai Motor in 2030, Hyundai Motor is building a special factory for electric vehicles covering an area of 548,000 square meters next to the Ulsan factory, which is expected to be completed by the end of 2025 and start mass production in 2026, opening a new era of modern vehicle electrification development.
While creating high-quality models, Hyundai Motor is also committed to bringing consumers a diverse automotive cultural experience. The Gaoyang Hyundai Automobile Cultural Center is the first comprehensive cultural experience space in Korea that integrates automotive-related theme exhibitions and experience facilities with automotive culture. Here, you can not only feel the production process of Hyundai Motor's intelligent car building, but also experience Hyundai Motor's future mobility solutions immersively through 4D images.
From forward-looking technology to the latest electric products, appreciate the modern automotive technology and product charm
Hyundai Motor has always adhered to the long-term developmentalism, adhered to the standards of vehicle manufacturing and technology research and development, and continued to deepen the fields of electrification, high performance, hydrogen energy, and future mobility, and is committed to transforming into a "smart mobility solution provider". From the Busan Mobility Exhibition to the Hyundai Motor Group Test Drive Experience Center, the media fully experienced the core achievements of the development of the global Top3 companies by visiting the forward-looking technical achievements and test driving the latest electric models.
At the Busan Mobility Exhibition, Hyundai Motor showcased the latest electric models such as IONIQ 5 N, N Vision 74, and CASPER Electric, as well as future mobility solutions such as SPACE-Mobility, SPACE-Pavilion, and S-A2, showcasing Hyundai Motor's technological achievements and determination to transform into a "smart mobility solution provider".
Hyundai Motor Group's test drive experience center, as the largest driving experience center in Korea, has 8 test drive experience routes with different functions. Here, the media experienced in depth the four star models introduced to China through various test drive projects - the first high-performance N brand model introduced to China, Elantra N, the first high-performance electric vehicle IONIQ 5 N, the new Paristi imported flagship SUV, and the high-end Genesis GV80.
As a perfect inheritance of the three core high-performance DNA of Hyundai Motor's high-performance N brand Corner Rascal (Curve Urchin), Everyday Sports Car (Everyday Sports Car), and Race Track Capability (Track Performance), the new Elantra N has received high recognition from the media for its excellent handling and excellent power combination.
The first high-performance electric vehicle IONIQ 5 N, which has just been pre-sold in China in June, has brought extraordinary electric driving fun to the live media with its heat dissipation and high-performance strength that can last for 2 laps in the Nürburgring North Ring and 8 laps in the race. "After the actual test drive of IONIQ 5 N, I felt the absolute strength of modern cars in the field of electrification and high performance, and it can bring us a very different pure electric driving fun, just like the N brand's pursuit of Never just Drive", "IONIQ 5 N is a tram that can satisfy the family and get off the track at any time. At the same time, it is equipped with analog sound effects and electronic shift paddles, and instantly returns to the driving feeling of a fuel car"...
In the off-road experience, Hyundai Motor's global flagship SUV, the new Paris and high-end model Genesis GV80, left a deep impression on the media with their extraordinary outdoor driving control and comfortable ride in various outdoor road conditions such as mud, depression, and slope.
After 57 years of baptism in the market, Hyundai Motor has created generation after generation of classic models, which have been recognized and favored by consumers around the world. Behind the growing development is Hyundai Motor's years of deep brand cultivation, technical investment and Product Research & Development. Facing the future, Hyundai Motor will continue to move forward steadily and increase technological investment in the fields of electrification, high performance, hydrogen energy and future mobility. As one of the most important markets for Hyundai Motor, Hyundai Motor will always adhere to "In China, For Global", continue to introduce its powerful products, expand its business territory in China, and strive to bring extraordinary new travel experiences to Chinese consumers.
