/PRZWT/August 13, 2024, Shaanxi - Qian's "One Hundred Counties and One Thousand Villages" series aims to capitalize on the consumer side's advantage in promoting supply-side reform and improving quality and efficiency of agricultural products, and to continuously explore new models and effective paths for the development of agricultural product branding in China.
Through the selection of agricultural advantage counties and strong villages across the country, relying on the unique resource endowments of each county and village, Aunt Qian relies on the advantages of scale and market orientation as a link to launch more characteristic and high-quality agricultural products, and further helps to improve the development level of leading industries in rural revitalization in the county area.
The content of this article is the Shaanxi Dali Station of Aunt Qian's "Hundred Counties and Thousand Villages" series of reports. Aunt Qian walked into Zaoxiang, China, where the three rivers converged, and ensured excellent output with strict standards, which greatly enhanced the sales and popularity of special agricultural products such as Dali Dongzao.
Millennium River West, Guanzhong Rice Grain River.
Dali County, Weinan City, Shaanxi Province is located in the most open area in the eastern part of the plain. The confluence of the Yellow River, Luohe River and Weihe River brings infinite vitality and vitality, giving birth to "China Zaoxiang".
According to statistics, in 2023 Dali County winter jujube planting area of 420,000 mu, of which 403,000 mu of facilities, accounting for 95.95%, the annual output of 550,000 tons, an annual output value of 7 billion yuan, the output value of the whole industry chain 10.20 billion yuan, winter jujube has become Dali County Xingcun rich first industry.
The Yellow River and the farmland along the coast complement each other, and the green winter jujube trees in the greenhouse are full of vitality, with a little bit of red winter jujube showing an attractive luster. It is the peak season for Dali winter jujube production and sales.
The "winter" of Dongzao means late ripening, because Dongzao ripens later than other fruits, and its fruit growth period is mostly more than 120 days.
As the country's famous hometown of winter jujube, Dali County has enough sunshine, fertile soil, and good water sources. The yellowish winter jujube produced is dotted with a touch of red, and the pulp is milky white. It has the characteristics of large, thin skin, small core, thick meat, and crisp and sweet taste. The average weight of a single fruit is about 20g; the taste is crisp and tender, and the juice is plump; the average central sugar content is above 16 degrees. As soon as the teeth touch the thin peel, the crisp pulp cracks, and the fresh and sweet sweetness fills the whole mouth. Only sweet but not greasy, refreshing and pleasant.
In recent years, Dali County has regarded the winter jujube industry as a sunrise industry and a people-enriching industry that boosts the high-quality development of the county's economy. Relying on its resource advantages, it aims at market demand, deepens the integrated development of the entire industrial chain, accelerates the scale, standardization and branding of the winter jujube industry, and strives to create a 10 billion-level characteristic facility agriculture with winter jujube as the leader.
Small winter jujube, big industry. Aunt Qian has injected strength into the high-quality development of the local winter jujube industry with direct mining from the base. For example, in order to ensure the safety of agricultural products, Dali County has established a quality and safety traceability system for agricultural products with "production records, information can be queried, flow can be traced, and responsibility can be traced back". It is understood that during the winter jujube sales in 2023, more than 3,600 batches of samples were tested in the county, with a pass rate of more than 98.8%, ensuring the safety of the tip of the tongue.
Similarly, in order to ensure the freshness and safety of the ingredients, Aunt Qian infiltrates strict quality control into every aspect of procurement, transportation, storage, and sales.
In terms of supply chain, Aunt Qian has established and followed strict procurement and acceptance standards. Standardization is achieved at the origin end, fertilization and medication training and control are carried out on the base, and a professional quality inspection team is set up to conduct random inspection of each batch of ingredients.
Qian has established 20 standardized rapid testing laboratories in the business coverage area, and third-party authoritative organizations are on-site for testing, testing more than 1,100 batches every day. During transportation, logistics vehicles install positioning systems to strictly control the time from car to warehouse and warehouse to store. Cold chain transportation technology is used to ensure consistent temperature. After the product arrives at the store, there are also a series of hygiene, display, sales standards and employee requirements. Strict standards ensure excellent output, which has greatly enhanced the sales and popularity of special agricultural products such as Dali Dongzao.
Fresh is the agreement between Aunt Qian and consumers. Aunt Qian will continue to give full play to the advantages of the industry and channels, actively layout the national collection base planning, open up the link of production and marketing integration, actively play the role of the bridge between the field and the people's table, so that high-quality agricultural products from all over the world can better go out, practice corporate social responsibility and mission with practical actions, and constantly explore new models and effective paths for the branding development of Chinese agricultural products.
