"One centimeter width, one kilometer depth" is the development concept that Rowlandini has been adhering to. Rowlandini was founded in 2008 and has been around for 11 years. In these 11 years, Lorasini is committed to creating China's high-end door and window benchmarking products, services, marketing assistance, etc. The next few years from 2019 will be the breakout year of Lorsini. Lorsini proposed to "redefine high-end doors and Windows" and will make every effort to build a benchmark brand of high-end doors and Windows in China.
Why the firm positioning of high-end doors and Windows?
In recent years, with the continuous development of domestic real estate hardcover market, real estate companies are entering the whole house market. In the future, the whole house decoration market of small and medium-sized households is likely to be swallowed up by big real estate crocodiles or big household crocodiles. At present, the market competition of mid-end cabinets, wardrobs, tiles and so on is more fierce than doors and Windows, and the project has become an important channel for them. And the high-end market development is relatively stable, the dealer operation is relatively healthy. If the home decoration doors and Windows still go to the middle end, or face the competition, or become a material business. In addition, with the continuous popularization of system doors and Windows and a new round of consumption upgrading, consumers will be more willing to pay for high-quality high-end products in the future.
Lorasini Redefines high-end doors and Windows
At present, the domestic high-end doors and Windows products and services lag behind foreign countries, high-end users of product demand, service demand, to not meet. While there is little difference in the technical level of domestic doors and Windows, brands provide high-end products, if there is no systematic support of high-end doors and Windows business system, dealers will be difficult to meet the needs of users. Lorasini proposes to redefine high-end doors and Windows from the four systems of high-end products, high-end services, high-end channels and high-end brands to fully empower dealers, so that dealers can truly afford high-end business and users can truly enjoy high-end doors and Windows services.
Adhere to high-end products, in order to support high-end image
Product is the first core competitiveness of the enterprise. Lorasini integrates global high-end doors and Windows resources, adopts European production equipment and technology, and actively improves technical reserves to create international high-end doors and Windows quality. Since 2019, Lorasini has been fully promoting systematic door and window solutions, rather than purely systematic door and window technology. Guangzhou Construction Expo, Lorasini exhibition hall is 90% new products, 60% of which are high-performance system doors and Windows, and will be launched in the second half of the year. In the next few years, Lorasini will introduce systematic thinking into product research and development, production, management, installation, service and other links, to create industry benchmark systematic door and window solutions.
Only by opening up high-end channels can we attract high-end customers
The main customer groups of high-end home decoration doors and Windows are high-end owners of large flat floors, duplex buildings, villas, self-built houses, and so on. This part of the crowd is the social elite crowd in various regions. Therefore, if you want to break into this high-end circle, the sales channels and ways of traditional doors and Windows are difficult to contact and attract them. Under the three-pronged approach of "high-end store channel with high appearance level + high-end designer channel + online mall channel", Lorasini helps dealers to expand high-end sales channels, accurately cover and transform high-end customers. Let dealers really enjoy the profit dividend of high-end doors and Windows.
Can give high-end service, can survive in the high-end circle
High-end doors and Windows market, word-of-mouth is very important. Loransini has the industry benchmark "gold butler service" to provide users with five-star: 4s shop "one-stop" shopping experience, standardized installation/acceptance services, butler after-sales service, butler value-added care services, so that users feel comfortable to buy, to help dealers do a good job in high-end marketing services. At present, Lorasini regular users with single rate as high as 50%.
High-end brand gene, to do high-end business
The Lorasini brand originates from the patron saint of Piazza SAN Marco in Venice, Italy. Lorasini believes that doors and Windows are the guardian guardian of homes. The mission of Lorasini enterprise is to make the best doors and Windows to protect our homes and protect our families. Lorasini focus on high-end custom doors and Windows for 11 years, now has a modern production base of 100,000 square meters. From 50 million in 2015 to more than 300 million in 2018, Lorasini doors and Windows ranked among the top three high-end doors and Windows in only 3 years, with an annual compound growth of 50%. In the future, Rowlandini and dealers will grow together to create a win-win situation.
The domestic high-end doors and Windows market is becoming more and more mature, and consumers are gradually becoming less impetuous. In the future, consumers will be more willing to pay for products, designs, technologies and services. Therefore, if you want to do a good job of Windows and doors, you should not only be down-to-earth, but also look up at the stars to see the trend. Rowlandini believes mature markets will teach consumers what good doors and Windows look like.
