Recently, Douyin released the third phase of its "adorable Knowledge program" to encourage users to create systematic knowledge content for young people. The activity is divided into four special sessions: science popularization, Enlightenment, interest and subject. Cao Wenxuan, winner of Hans Christian Andersen Award, Chen Zheng, Associate professor of Beijing Jiaotong University, Li Xiaomeng, a famous host, and Lai Shixiong, a famous English teacher, are invited as mentors to guide creators in content creation. To find out more about the event, search "Mengzhi Plan" on Douyin.
Douyin's "Meng Zhi Program" was launched in January 2021, aiming to support young knowledge creators in the long run. "Culture and education have become important content categories on Douyin," said an official from Douyin. "We hope that through this event, we can work with creators to provide safe and high-quality knowledge content for teenagers, so that teenagers can find the fun of learning knowledge while watching interesting popular science videos."
In the first two installments of the Project, many quality young content creators have emerged. For example, the "Zhizhi Science Popularization" Douyin account records short science popularization videos for top scientists in China to interpret cutting-edge science and technology. Among them, the collection of academician Ouyang Ziyuan's explanation of aerospace knowledge has been updated with 82 episodes, which is popular among teenagers. Since its launch on Douyin, Zhizhipu has amassed 2.18 million followers and 8.1 million likes from scratch.
In recent years, how to let young people safe and healthy online, has become a common concern of the community. Major video, live streaming and game platforms have strengthened protection measures for teenagers to secure safe and green online information.
Sun Hongyan, director of the Institute of Children and Adolescents of China Youth and Children Research Center, once pointed out that the youth model of short video platform needs to win and rich content, so that children are willing to choose the youth model independently.
In order to provide more content that teenagers are interested in, Douyin not only launched the "cute Knowledge program", but also held a series of activities. In March 2021, Douyin cooperated with 14 domestic science and technology museums to open online "virtual venues" to display the content of science and technology museums with short videos and live broadcasts, and invited Zheng Yongchun from the Research Institute of National Astronomical Observatories, Xu Ying, scientist of Beidou Navigation System and many other scientists to answer the scientific questions raised by teenagers online. During Children's Day, Tiktok also launched the Parent Handbook to help parents understand the teen mode, Tiktok teen mini program and Tiktok parent-child platform and other youth-related functions and content.
