/ Asahi/Guangzhou, March 02, 2022 -- The Beijing Winter Paralympic Games are about to open. As a global partner of the Olympic Games, Panasonic has been supporting the Olympic Games for 34 years and the Paralympic Games for 24 years. With its accumulated technological advantages over the years, it is constantly expanding the depth of cooperation with the Olympic Games. In these years of growing together, Panasonic has continued to provide advanced equipment, technology and solutions for the Olympic and Paralympic Games, sharing the passion and touch of the Olympic Games for sports fans around the world. Beijing 2022 Olympic and Paralympic Winter Games, Panasonic will continue to contribute to spreading the passion of sports to the world.
Matsushita Electric marketing in the Winter Olympics, power online marketing digital link, through Weibo, video number, public number multiple platforms and video, cartoon, H5 and other forms, to spread. Reviewing the online marketing activities of Panasonic for the Winter Olympics, it has achieved the goal of transmitting brand concept, expanding interaction with consumers, and enhancing the public's sense of participation in the Olympic Games.
1. Working with 9 Winter Olympic sponsors to help the Beijing Winter Olympic Games
Before the opening of the Winter Olympics, Matsushita made nine cross-industry posters with nine partners of the Winter Olympics. The novel form of product stitching reflects the concept of the two brands' interconnecting and helping the Winter Olympics. Different brands highlight product characteristics through different copywriting. From the 4-day countdown to the opening of the Winter Olympics, 2-3 cross-over posters with Winter Olympics sponsors will be released every day.
Two, Panasonic products into the Winter Olympics video, promote the integration of product effect
(a) Panasonic countdown 10 days video
"10 Days Countdown to the Winter Olympics" social short video, combined with the on-screen numbers or usage scenes on ten Panasonic products, reflects the concept of 10 days countdown to the Winter Olympics, Panasonic is ready. For example, the screen of the Panasonic refrigerator can be independently adjusted to 7℃, which means that there are seven days left before the Beijing Winter Olympics. Panasonic used the on-screen numbers on the products in the video and the numbers in the scene to closely relate to the Beijing Winter Olympics. The video received more than 600,000 views on Weibo on the day it was released, and a single post on the official Weibo account was forwarded more than 9,000 times and received tens of thousands of comments. Through the Winter Olympics, the company has successfully achieved a closer resonance with users.
(2) Former world figure skating champion Zhang Dan and Panasonic explore the Winter Olympics video
Zhang Dan, the runner-up in pairs skating at the Turin Winter Olympics, gave an interview to tell the story of the Winter Olympic Village from the perspective of a Winter Olympic athlete, combining her experience of winning awards in previous Winter Olympics, figure skating GALA SHOW and living in the Winter Olympic Village, and how Panasonic helped the performance of the Winter Olympic athletes on the competition field, and how to bring convenience to the athletes in the Winter Olympic Village.
3. Launch the Winter Olympics Answer H5 test to enhance the interaction between Panasonic and people
Panasonic has taken a different approach in its marketing campaign, creating the Winter Olympics Tunnel Index test H5, with the theme "Do you know the Winter Olympics? Countdown 15 days, Panasonic invites you to test ". Test H5 contains the Winter Olympics story, competition content and other question bank, through the answer test people's understanding of the Winter Olympics, combined with ten products of Panasonic, generate personal Winter Olympics 15 days countdown answer rate poster. This marketing approach undoubtedly reaches young pan-sports fans more directly, attracts them to participate in the interaction, and gives them the opportunity to test their "understanding of the Winter Olympics" and share the fun, and carry out indirect secondary communication. Answer rate generated poster and Panasonic products combined, such as 100% answer rate corresponding heat full Panasonic rice cooker, full of knowledge, talent. This also increases Panasonic's interaction with people and improves the understanding of Panasonic products.
Fourth, sports + national animation, cross-field joint contribution to the Winter Olympics
In addition, Panasonic has been able to connect its brand, products and new marketing of the Winter Olympics online exhibition hall to the most popular areas of the new generation. Panasonic and "non human zai" manga linkage, the production of "non human zai outside".
As a tribute to the Beijing 2022 Winter Olympics and Paralympics, it interacts with animated characters such as Uproar in Heaven, Hulu Boys, Black Cat Sheriff, Boonie Bears, and Tootus with Big Ears in the film Our Winter Olympics. Non human Zai and the Winter Olympics combined closely, Panasonic with "non human Zai" ip cross-circle transmission, the two yuan idol and sports, Panasonic electrical collision spark, harvest from the Z generation group a lot of attention.
Five, under the epidemic limited activities, using online technology Panasonic invites you to visit the cloud exhibition hall
Matsushita Cloud Exhibition Hall creates Matsushita Wisdom Pavilion, which integrates Olympic display and interactive experience, uses three-dimensional animation and rich snow and ice elements, allowing participants to break through the restrictions of the epidemic and feel the atmosphere of the Winter Olympics and Matsushita's support for the Olympics online.
Matsushita Wisdom Pavilion appears in the image of a simulated snow and ice city. The city is orderly arranged with the time corridor, the Winter Olympics experience pavilion, audio-visual feast, a clear bottom and Wisdom life home. In the "Corridor of time", users can become an athlete galloping on the piste. On the "piste", users can see the 34 years of history of Panasonic and the Olympic Games since they became the official global partner of the Games in 1988. This Winter Olympic Games in Beijing, Panasonic remains true to its original intention, through advanced product technology to help people around the world to share the wonderful moment of the Winter Olympic Games. In "One Clean to the End", users, as the commander of Panasonic's proprietary technology "Nano Yi", can manually remove harmful bacteria and allergens with the help of "Nano Yi", and feel the Panasonic black technology that always protects our health and hydration while playing games. During the experience, users will also be able to collect Fuka for the Chinese New Year and pick up mysterious gifts from Panasonic, including the Bing Dwen Dwen badge, which has become popular on the Internet.
The building of Matsushita Jimi Pavilion breaks through the barrier of space, and the public can experience the atmosphere of the Winter Olympics through a series of interesting and immersive interactions. Strengthen the core group's awareness and identification of Panasonic Olympic identity, establish more effective and close communication with the public, and form an effective penetration and break circle.
6. Professional media attention
On the eve of the opening of the 2022 Winter Olympic Games on January 20, Panasonic held a press conference in Beijing to introduce in detail the support work for the 2022 Winter Olympic and Paralympic Games in Beijing. From infrastructure preparation to technical service support, Panasonic has fully contributed to the successful holding of the Beijing 2022 Winter Olympic and Paralympic Games, attracting the attention and coverage of many authoritative media, such as Beijing TV, CCTV News, Sports media, etc. CCTV news to "into the Beijing Winter Olympic Village, the security service is very" intimate "as the title, a detailed introduction to the Winter Olympic Village service guarantee equipment, such as Panasonic smart takeout cabinet can have takeout meal needs to provide services for athletes; Professional Panasonic laundry equipment, for the Winter Olympics athletes to provide intimate logistics services; Panasonic "sub-Yano" space sterilization deodorizer can remove odor and bacteria, clean the air. Panasonic will continue to provide technology, equipment and service support for the Olympic Games, supporting the Olympic dream with science and technology.
Panasonic dizzying style of play, people's interactive experience, and the sincere communication with the public, constantly brush screen. Through the all-round online interaction of the Winter Olympics, the brand concept has been conveyed deeply into the wider user circle, and the public's sense of social participation in the Olympic Games has been enhanced.
