/ Chaowen News/July 28, 2022 GUANGZHOU -- "Cold has 39 days, hot has summer." Demand for drinks to quench the summer heat and quench thirst has soared as the summer heat pattern sets in. Among them, the nutritious fruit and vegetable juice drinks represented by Huiyuan, the "national juice", are particularly favored by consumers who increasingly pay attention to their own health, especially the sweet and sour Huiyuan 100% juice, Huiyuan seabuckthorn juice and other products, which have become popular choices among many people.
This is not only because Huiyuan has always adhered to excellent product quality and product experience in the 30 years since its establishment, but also because Huiyuan has always integrated with the market with sincerity and respect, and "protected" consumers with ingenuity.
Huiyuan Juice along with the great process of reform and opening up of the entrepreneurial story, has long been familiar to people. In June 1992, in order to solve the problem of local farmers' difficulty in selling fruit, Huiyuan was founded on the "east wind" of the Southern tour speech, and anchored China's fruit juice beverage industry, which was still empty at that time, mainly engaged in fruit and vegetable juice business. Since then, Huiyuan has been concentrating on fruit and vegetable juice beverage field for 30 years.
"Good juice comes from high quality, and high standard leads to good products", is the truth Huiyuan believes in. Therefore, Huiyuan spent several years to establish more than 140 operating entities in the country, and gradually open up the upstream and downstream industry chain of juice, through the establishment of agricultural industrial parks, fruit and vegetable beverage processing plants and other ways, more than 10 million mu of high-quality fruit, vegetables, tea, grain planting bases linked, while solving the problem of fruit farmers selling fruit, to establish a "from the source to production, The whole industrial chain can be traced from detection to storage to ensure the good quality of products from the source to the table.
In terms of the source construction of the industrial chain, Huiyuan has established more than 20 agricultural industrial parks in more than 10 provinces across the country, and promoted the planning and construction of hundreds of pastoral complex industrial projects. All fruits, vegetables and trees in the garden adopt standardized operations from planting soil, variety selection to seedling growth, fertilization and picking. Organic planting and management are adopted to ensure the food safety of fruits and vegetables to the greatest extent.
In the production link, Huiyuan has introduced more than 100 of the world's advanced fruit processing, filling and other production lines, and in the production process in strict accordance with GMP(production quality management practice, suitable for food and drug production) and HACCP(food safety management system) requirements for control. Huiyuan classic 100% fruit juice, from production to delivery, will go through three "inspection checkpoints" : production self-inspection, process inspection and final product inspection. It will not be allowed to enter the circulation until all the tests are qualified.
At the sales terminal, Huiyuan seized every change and made efforts in both traditional and emerging channels. Huiyuan not only relies on its strong dealer system to continue to increase the number of offline channels such as catering and shopping malls, but also cooperates with new retail channels such as Ele. me to expand market space. It also uses the Internet to build a direct-sale store system that links online mall and offline stores. In addition, the overall layout of emerging social platforms such as Douyin and Kuaishou continues to penetrate into consumers' lives.
30 years of hard work, Huiyuan outline the map of the "whole industry chain" towering. With years of intensive farming in the industry, Huiyuan constantly breaks through itself and moves forward steadily in the tide of market economy development. What is particularly rare is that while constantly expanding its development pace, Huiyuan always pursues the corporate philosophy of "taking from society and contributing to society", placing the income increase and prosperity of local farmers in an important position, and constantly helping rural revitalization and development with the construction of industrial clusters. From the Black, Jilin and Liaoning provinces in the east, to the Gobi of Xinjiang in the west, and to the Yunnan-Guizhou Mountains in the south, Huiyuan constantly leads local farmers to increase production and income based on the resources and advantages of the whole industrial chain, and embark on the road of prosperity.
< /p>Looking back on the past, "National Juice" Huiyuan has always been committed to the mission of "nourishing the public and benefiting the agriculture, rural areas and farmers" in the past 30 years, continuously enabling consumers to live a better life with the strength of the whole industrial chain, and establishing the style of a national brand. Looking into the future, we believe that with the ability of the whole industrial chain, Huiyuan will stick to quality, feed agriculture, rural areas and bring people a better life with more certainty.
