/ Zhaomuntong/August 16, 2022 Guangzhou -- With the opening of the first Jingdong Smart Door Lock Festival, new brand smart door locks with more cutting-edge technology and superior quality are presented in front of thousands of consumers. On August 16, Jingdong New Department Store made its debut with Caddy, a sub-brand incubated by Caddy, at the launch event of Caddy's brand and new product. Focusing on the brand positioning of "the first electronic lock for Young people", the first C2M new product -- Young series created by Jingdong "National Household" self-owned products and Xiao Di was released on site, and the pre-sale was launched on Jingdong online at 10:00 on the same day. Consumers ordering new products can get the limited benefits of deposit expansion, easily enjoy a safe and convenient intelligent life experience.
According to Jingdong consumption data, in the category of intelligent door locks, thousand yuan price level products firmly occupy a large share, the sales of products below 1299 yuan accounted for 59%. From the perspective of consumer groups, young users under the age of 35 are the main consumer group of smart door locks. Simple, convenient and cost-effective smart door locks are more in line with their preferences.
According to the demand of main consumer groups, Jingdong new department Store especially works with Cadis incubator brand Xiaodi, centering on the product concept of "high quality without price increase", to create the product definition, and comprehensively improve the product standard and the full link service, to create the smart door lock products popular among young people. At present, Xiaodi brand, which has set product research and development, production, sales, installation and after-sales service, will continue the consistent ingenuity of Cadis, seiko grinding every lock, and synchronously integrate Jingdong's technology, resources, supply chain and other advantages, accompany young users to open a safe and carefree intelligent life mode.
In order to launch fine products suitable for Young people's lifestyle, Jingdong "National Household" project and Xiao Di brand hand in hand, relying on the C2M business model driven by the user in reverse production, from the design, materials, technology, environmental protection, safety and other dimensions to dig the real needs of users, launched the first C2M new product -- Xiao Di Young youth version. This smart door lock adopts C-level lock core and uses Swedish FPC unlocking technology, eight safety design, six safety detection, can always protect home security. Considering the diverse needs of Young people, the pre-sale of Xiaodi Young youth edition on Jingdong includes two versions, one is "installation package", one-stop pre-sale, in-sale and after-sale services; The other is "video guide installation", which is not only adaptable and easy to install, but also can meet the DIY fun of young people. According to the plan, JD "National Household" will cooperate with Xiao Di to launch Family series in the future, aiming at providing middle-aged people with excellent feelings of quality life.
< /p>It is the first Jingdong Intelligent Door Lock Festival. In addition to releasing new sub-brands and new products together with Cadis, Jingdong New Department Store also launched a wealth of online and offline activities simultaneously, including holding a small lock change exhibition on the first floor of Jingdong MALL in Xi 'an. Together with Xiaomi 816 anniversary Thanksgiving season, we held the offline exhibition integrating art and technology in Anaya, and jointly launched the live broadcast inspection factory IP, leading consumers to have an in-depth understanding of the production details of each smart lock, etc. Both urban struggle youth, or free town youth, both safe and convenient intelligent door lock are full of life texture. Fast lock the first Jingdong intelligent door lock festival, selection function and appearance level, quality and service into consideration of the "iron general".
