/ Aswen News/August 19, 2022 Guangzhou -- In order to boost the development of household appliances and upstream and downstream related industries and help stabilize the macro-economic market, 13 departments including the Ministry of Commerce issued a Notice on several measures to promote the consumption of green smart household Appliances. Haier Zhijia took the lead in responding to the call of the government. During the "2022 National Household Appliances Consumption Season" launched by the Ministry of Commerce, a series of good products, good rights and interests, and good services will revitalize the green and smart life of users across the country and drive consumption growth.
From the perspective of the domestic household appliance market this year, affected by the repeated epidemic, rising raw material prices and other factors, the industry experienced a decline from May to July, with the overall retail sales growth rate of -20.8%, -8% and -12.3% respectively. In this case, Helismart actively responded to the national economic recovery, promoting high-quality development, and through high-end layout, scientific and technological innovation and other measures, the retail sales growth rate of 20%+ from June to July, bucking the trend.
The household appliance consumption season has been implemented nationwide, and the linkage between government and enterprises has driven the consumption growth.
Facing the new policies issued by the government, the industry is actively participating in the practice. So, Haier wisdom is how to land the new policy in the whole country?
Following the launch of the "National Household Appliances Consumption Season" in Hangzhou, Haier Wisdom has been carried out in the country. Up to now, it has been carried out in 282 cities among 333 prefectural-level cities in China, and 1,931 Haier Zhijia and Three Winged Bird experience stores have participated in it, and promoted the retail growth of Haier Zhijia to achieve high growth.
In Guizhou, through the joint activities of the government, enterprises and banks to carry out household appliances to the countryside, Haier Zhijia store achieved the overall sales of 152 million yuan in July. In Taiyuan, Shanxi Province, Haier Wisdom launched "Shanxi Haier Household Appliances Benefit Subsidy Activity in 2022", driving a 36% increase in sales from May to July; In Yantai, Shandong Province, Haier Zhijia Benefit people subsidy activities also realized centralized detonation, from May to July, the cumulative retail sales of 540 million yuan, an increase of 44%. In the realization of high brand growth at the same time, but also drive economic recovery.
Upgrade quality life for users under the new trend of green and intelligent
In addition to successfully driving consumption growth across the country, Haier Zhijia also brought green and intelligent home appliances during the "national household appliances consumption season". As a leader in the home appliance industry, Haier Zhijia responds to the call of the government to promote the consumption of green smart home appliances and help users upgrade their quality life.
After the government issued the new policy, Haier Zhijia has carried out green intelligent household appliances consumption activities in the whole country. By launching full-scene intelligent customization, full-process one-stop service and trade-in rights and interests, it opens a new cycle of green intelligence for the industry, so that users can enjoy the intelligent life of thousands of faces.
In Chongqing, Haier Zhijia issued a number of benefits to the people, the old machine cash subsidy up to 800 yuan. In Jilin, Haier Zhijia, with the support of the provincial Department of Commerce and various government departments, starts from the two dimensions of "trade-in" and "sending home appliances to the countryside", and actually provides green consumption subsidies to users. In Luzhou, Yibin, Dazhou and other places in Sichuan province, Haier Zhijia has successfully triggered a boom of new green and smart home appliances for users in the third and fourth markets. More and more local people buy smart home appliances by upgrading, which has taken up more than 30% of the overall sales share.
< P > It can be seen that in the implementation process of the government's new policy, Haier Wisdom, as an active participant, has not only won the recognition of local governments, but also won the recognition of users. Through close cooperation between the government and enterprises, we have been able to continuously meet users' demand for upgrading consumption of low-carbon, green, intelligent and fashionable home appliances, and continue to contribute to economic recovery and growth in various regions.
