/ AsG/August 26, 2022 Guangzhou -- August 26, 2022, Beijing -- The 2022 WMC World Metauniverse Conference opened today in Beijing Daxing Economic Development Zone. Guided by the Science and Technology Communication Center of the China Association for Science and Technology and supported by the Beijing Municipal Bureau of Economy and Information Technology, The industry event, co-hosted by China Simulation Society, China Command and Control Society, Beijing Institute of Technology, and Beijing Daxing Economic Development Zone, will last for three days. Under the theme of "Insight into the Metauniverse, New Digital Space", it will focus on the research and development process and future scenarios in the field of the metauniverse, and promote the healthy growth and orderly development of the metauniverse industry.
On the opening day, Junbo Zhang, President of Unity China, delivered a speech titled "Real-time 3D Creation Engine: The Enabler of the Meta-universe". He said that the meta-universe will bring a fundamental change in virtual and real interactive experience, and the real-time 3D creation engine is the core driving force in the evolution of this era. As the leader in real-time 3D engines, Unity is not only building the Metacomes as both a content creation platform and a business platform, but has also pioneered the implementation of the original metacomes in industrial and enterprise scenarios.
Build a smooth link with dual roles and a compatible ecology with a forward-looking perspective
The meta-universe cannot be separated from the construction and operation of virtual content. As a real-time 3D engine widely used around the world, Unity will continue to give full play to its technical advantages in the era of the meta-universe. All creators, including games, automobiles, construction, industrial manufacturing, consumer literature and tourism, film and television animation, can use Unity to bring their ideas to the ground; And based on the complete content operation scheme provided by Unity, it helps all walks of life to easily realize the operation and realization of content. Zhang Junbo, President and CEO of Unity China, said: "The ease and usability of the engine directly determines the involvement of creators in the metaverse era. By lowering the barriers to use of the engine and opening up the link between content creation and operation in the metaverse, Unity will maximize the creativity of creators, allowing everyone to participate in the content building of the metaverse, and realizing the realization of the content, making the metaverse more colorful."
Just this month, Unity launched a new regional joint venture in China, Unity China. In the future, Unity China will continue to deepen the dual role system of content creation and operation: independently develop domestic engines that are more compatible with domestic science and technology ecology and more domestic software and hardware platforms, and directly iterate the needs of local Chinese customers for content creation and operation into the development and design of the engine.
The meta-universe leads the industrial revolution, and industrial and enterprise application scenarios take the lead to benefit.
As a virtual world parallel to reality, the meta-universe is bound to bring profound changes in all walks of life. Zhang Junbo, president of Unity China, believes that the first metaverse scenario to be implemented must be "a place where there is economic benefit". Today, Unity is helping industries and businesses take the lead in the metauniverse.
In industrial scenarios, Unity already has a series of mature solutions in vehicle HMI, architectural visualization, flexible production line construction, and through the construction of digital twin, innovation of traditional production processes, to reduce costs and increase efficiency for the entire industry. In enterprise scenarios, by changing the way companies communicate with customers, employees, suppliers, etc., Unity can help enterprises open up new tracks, such as creating real-time 3D virtual experiences in scenic spots, developing virtual offices, etc.
In the future, Unity China will continue to develop product and service matrix for various industries, enabling a wider range of industry application scenarios. At the same time, Unity China is looking forward to working with industry associations and enterprises to jointly explore various technical standards related to the metauniverse and enter the era of open and interworking metauniverse.
