/ Ascot/August 30, 2022, Guangzhou -- KOI Milk Tea (hereinafter referred to as KOI KOI) officially welcomed its 200th store in China -- Shanghai Expo Source Store on August 30, 2022, marking a new milestone of Koi Koi's 10-year development in China. KOI Koi has more than 550 stores around the world, and has achieved great results in the tea market. What's more, KOI KOI plans to expand its territory: by 2024, KOI Koi has 1,000 direct stores worldwide. Koi Koi's vision is to become the No. 1 brand of hand-shake milk tea in mainland China. After 16 years of training, KOI can debut with a cup of "gold bubble tea", in the surging tea market why evergreen, even continuous evolution, which is the core driving force, is a good product, but also "people-oriented" long-term philosophy.
"Make a cup of tea" is not a slogan, but a grand project to implement the plan and the dedicated team to it.
Ingenuity - [hand technique] and [golden pearls] become KOI KOI faithAfter drinking Koi Koi golden milk, no one is not impressed by the rich tea aroma and Q-shot pearls. The "golden pearl" is different from ordinary pearls. It is bright and amber, and the taste is strong but not hard and elastic but not rotten. It is amazing. In 2006, Ms. Ma Yafen, known as the "Queen of hand-shake" in the Chinese tea circle, founded KOI Koi Tea Brand based on her management experience in running 50 LAN. In September 2011, The first KOl The store opened in Xiamen, marking KOI's official entry into the mainland handshake tea market.
"Hand shaking" is a technical work, but also more than technology, KOI can develop a system of tea shaking training system. Different from the automation of industrial equipment, hand-shaking milk tea requires the tea mixer to master nine whole manual procedures, from raw material measurement, tea temperature control to Shakli, tea pouring and cup collection. With the professional judgment and precise hand feel created by such professional spirit, the unique flavor of KOI Keyi hand-shake milk tea is finally brewed.
The spirit of staff is also integrated into the birth process of the golden pearl. To control the taste of the pearls, KOI sets a two-hour shelf life: when boiled pearls are left for more than two hours, they are discarded to ensure that the pearls remain fresh. Every time the brand manager makes a global tour, he will teach the staff how to cook pearls. This tradition of hands-on practice makes the significance of gold pearls far beyond the level of research and development, becoming KOI's appropriate brand belief. From research and development, cooking to audit, countless trials and errors, like sand grinding into a pearl in the clam shell, KOI Koi's excellence finally achieved a classic gold pearl.
KOI Koi not only makes a good cup of tea, but also defines "bubble tea". After more than ten years, "defining bubble tea for Chinese" has always been the direction of the brand efforts; The golden milk, a classic product that embodies the spirit of employees, has become the premise for KOI to stand in the global tea market.Rejuvenate -- Aaron General, the leader of the catering industry, promotes KOI Keyi old trees to draw new branches
< P > This year, almost every youth on the street has a cup of cool fruit tea, among which KOI Keyi's hand-ramped lemon tea, Qingti series, lychee series are very popular. August officially launched the peach series, is the new king of public praise. As this year's innovative product, KOI Koyi Peach Milk Tea uses Shandong Spring Snow Peach milk tea. This crisp peach taste is crisp, but does not steal the rich tea flavor. Milky green peach fragrance, smooth mouth lubrication, fruity fragrance, bring refreshing breeze for the hot summer.
"The summer tea collection is the new track of KOI's vitality and excitement." Mr. Pan Yuting, who has been deeply involved in the catering industry for many years and is now the Managing Director of Kaiou Ai (China) (hereinafter referred to as "Arun General Manager"), has brought his diversified knowledge of catering culture into the brand and promoted the Summer Fruit Tea series and Light Maple Black Tea series. In fact, KOI KOI has not missed all the popular trends in the tea market, which has narrowed the distance between KOI Koi and new tea drinks, so that consumers who like fresh experience have the opportunity to know Koi Koi; "When they are attracted by KOI Koi and decide to stop and try other categories, they will not miss Golden Milk." Aaron was always very confident.
And another Aaron's "secret weapon" -- light maple black tea series, in the future tea market also has a huge growth potential. Aaron's general prediction comes from his observation of tea trends in Taiwan, China: "Early consumers love the rich ingredients in tea drinks, and as the market matures, they gradually abandon simplicity in favor of the simple flavor of pure tea." The light maple black tea, with its light maple flavor, is derived from the natural fermentation of the black tea baking process. It is the most suitable entry item to experience pure tea, and it is also the main product of KOI Koi to penetrate the sinking market in the next five years.
Warm heart -- all KOI can be pleasant, is the spread of Chinese tea culture wave heart, KOI KOI wants to find a way for them to go home
"I always said Koi Koi is a 'third-rate' enterprise." Aaron always laughed. The so-called "three flow", namely unified logistics, driving traffic, control cash flow, this is KOI appropriate global direct operation model created. Different from the franchise model, the global direct business means that all the rules are made by themselves, all the quality is controlled by themselves, and all the interests are given to the consumers, which means a long flow of water.
Among the "third rate", the flow of talent is something KOI is particularly proud of. Cultivate staff to pay attention to quality and understand food ingredients in process operation, so that KOI can export a large number of talents for the Chinese tea market; The horizontal flow of employees between stores in different countries conveys the culture of southern Fujian milk tea to the world, and also acquires tea drinking styles in different regions, bringing an international vision to KOI.Different from traditional chain tea brands, employees only need to do a good job in a process of a certain link, KOI can I hope to train employees to complete the link talent. To be a qualified KOI, you need to know the life of a cup of milk tea -- from the plucking and baking to the final shaping; We should not only master the operation of shaking tea, but also reserve the knowledge of single shop operation, and even learn the operation and management of regional business circle. Not only should we pay attention to the temperature of a good cup of tea, but also should not underestimate the warmth of the tea pouring service. "We actually have a bigger vision," Aaron always said. "We hope that through KOI's development, every migrant can find a way back home. For example, one day through internal franchise, internal joint venture, he can become a store owner and have a better life in his hometown."
A cup of 16 years of evergreen golden milk, behind is 16 years of ingenuity, refreshing and warm heart. From "Making a cup of good tea" to "defining bubble tea", from cultivating excellent tea drinkers to spreading Chinese tea culture, the founder Ms. Ma Yafen leads the global excellent KOI team to work together to constantly give the brand fresh energy, and strive to provide a cup of good tea to the global Chinese people, and bring Koi Koi to the further future.
KOI Koi, as the world's leading brand of hand-shake milk tea, is steadily spreading into first-tier cities and even the whole country. It also has direct marketing management experience in more than ten countries, with more than 10,000 employees worldwide. Hundreds of KOI store managers have been trained to inherit the brand experience. The people-oriented corporate culture allows employees to spontaneously identify with KOI, forming a senior management team of more than ten years, which is promising for the future.
Perfect tea training courses, dedicated tea team, a worthwhile income, security and human interest full of KOI can be waiting for. We look forward to you joining KOI Koi if you recognize the brand culture and love the tea industry!
1 year complete training, 5 times promotion, 5 times promotion and salary adjustment; Help you quickly up the store manager, straight share single store dividends; 3 beginner courses, 4 intermediate courses, 5 advanced courses; Fulfill your dream of being a manager of an international tea brand store. KOI Koi also welcomes colleagues who have worked together to come back and embrace better promotion channels and broader career opportunities
