/ Daily News/Guangzhou, August 31, 2022 -- Clarivate, a global information service company, has released its latest report "Top 100 New Global Brands 2022", which has selected 100 new brands that have entered the public eye in the past two years based on data from more than 20 million new trademark applications worldwide. With young brand positioning, leading the new trend of smart home appliances with technological innovation and creating fashionable new fashion, Hualing has successfully been selected as one of the 23 Chinese brands in Clarivate Top 100 Global New Brands List.
Clarivate's Top 100 New Global Brands 2022 report shows that the top 100 new brands have excelled in protecting and expanding their brand footprint and could become influential brands in their industries in the future. Positioning young technology tide electricity, Hualing dare to think and do, born for young people, in order to create more intelligent products, more fashionable design and more novel and interesting play, become a young exclusive household appliances tide brand.
On April 18, 2022, Hualing official WAHIN club was officially established, the brand digital manager Liang Ran & Warm Qin launched a rally calling on all the big god to join, the first move into the circle triggered the discussion climax of the esport circle, in the youth day held "dare to be young, when the tide head" the whole product release conference, tide play the color of the new home appliance sets, Give this summer a soda lemon burp. During the summer vacation, Hualing also opened an online virtual shop centering on the theme of cooling and specially flavored ice drinks, and customized the concept household appliances with special summer flavors to bring a touch of coolness to young people. In order to penetrate into the young circle, Hualing has reached phased cooperation with the brand of School of Journalism and Communication of Peking University to explore a new path of brand youth.
Not only does Hualing truly "play with" young people, it also strives to make the home experience simple and efficient. Hualing believes that home appliances are not only household items to use, but also interesting life partners. Therefore, we continue to invest in research and development in hardware and software, and innovate to lead the development of young trend household appliances.
During the 618 period in 2022, the overall sales of Hualing brand exceeded 1.59 billion yuan, with a year-on-year growth of 80%. Among them, air conditioning category Jingdong Retail ranked NO.3, Tmall retail ranked NO.3, Douyin platform ranked NO.3. During the 618 period, Hualing's super single air conditioner hit the market, selling 200,000 + sets of Hualing 26/35HL1 air conditioner and 20,000 + sets of Hualing 50HL3 air conditioner.
In terms of hardware, Hualing intelligent home appliance series won the 2021 German Red Dot Visual Communication Design Award. With vitality vitality orange, color contrast explore science and technology blue, color tide Yan warm out of the circle. Equipped with core intelligent technology, tide can strength online, the whole house freely controlled, easily Hold tide fun life.
In terms of software, since 2018, Hualing has started to deploy the pre-research of software control technology. In 2019, it began to conduct the pre-research of WiFi+ Bluetooth communication technology. In 2021, it began to arrange WiFi+ Bluetooth smart products on Hualing air conditioning products. By April 2022, Ling lite's predecessor has accumulated 2,638,773 users, and the number of device activations accounts for more than 60% of households. Now, Hualing is light, launching the "lighter, younger" Light Intelligence 2.0, which realizes discovery, connection and control.
At present, in the software, Hualing has a number of patent technologies such as PCT/CN2020/088824 household appliances networking method, household appliances and terminal equipment invention patents, PCT/CN2020/082500 network connection method and household appliances invention patents, strength guarantee for user experience to do subtraction.
< /p>A total of 23 Chinese brands made it onto the top 100 list, indicating that Chinese companies are deepening their global brand strategy and making remarkable achievements. Since its official return in 2019 with a new brand image of youth, Hualing has been committed to keeping up with the fashion pace of young people around the world from an all-round perspective of culture, products, fashion and technology, and bringing more freshness and fashion sense to young people's life with innovative technology. Innovation continues and breakthroughs continue. Hualing is gradually growing into a young technology tide brand with international influence.
