Salt can be sweet, smile eyes curved! Seventeen Light years brand shine ambassador surprise debut

2022-09-19 17:18 0

/ Aswuntong/Sep 01, 2022 Guangzhou -- "So what if you're 25?" "Just do it, you'll regret it anyway," five girls, different stories; The original cast, gather again, start the hit TV series "Twenty More Confused 2", did you follow?

From the age of 20 to 25, from the campus to the workplace, the life of the "fourth son of the Red mansion" has also changed greatly. Liang Shuang became the dream "anchor", Jiang Xiaoguo became a "workaholic" to realize the wish of buying a house as soon as possible, Duan Jianguo from the "second generation of rich" into the "negative second generation", and Luo Yan quit her job and chose to study abroad. In addition to "The Fourth Son of the Red Mansion," the addition of new character Ding Yixuan (Xu Mengjie) is a big deal. She is cute and has a great imagination. She loves cooking and cleaning, writing and keeping pets. She hopes to become a novelist.

It's worth mentioning that Ding Yixuan (mother and baby SOLO) also wins love in the drama. She and Zhu Zhouchen make up a cute little sister and a gentle and handsome pet doctor CP, both of whom have a high level of appearance, sweet interaction, eye candy and easy to touch. In episode 22, the couple gets a "sweet spot", throwing dog food.

On August 29, just as the drama was getting a lot of attention, Shanghai Guizhu announced that Xu Mengjie, who plays Ding Yixuan in the drama, is the "shining ambassador of the brand" under its brand Seventeen Light Years. As the low-alcohol partner of the drama, 17 Lightyear not only cleverly implanted its products into the plot, but also pursued its success by connecting with the characters in the drama, enhancing the interaction with consumers, and helping the brand break the circle of communication.

Many people know and like Xu Mengjie, mostly through the 2018 talent show Creation 101. This cool dancing, smiling eyes girl, all the way through the hurdles, from 101 girls stood out, finally joined the rocket girl 101 in the 11th place.

In the following four years, with unremitting efforts, Xu Mengjie has been breakthrough and development, not only published a number of singles together with the group, such as the familiar Calorie, but also often active in the third Supernova Sports Meeting, Hello Life 3 and other popular variety shows, and also participated in many hot TV series, such as Dark Gray The Secret of Twenty Without Doubts 2 is favored by many young people. It has more than 10 million followers on Weibo. It is a young idol with both strength and traffic. In this year's hit TV drama Twenty Have No Doubts 2, Xu Mengjie has won legions of fans for her brilliant performance as Ding Yixuan. No matter in the past or in the present, Xu Mengjie insists on being herself without being defined. Her focus on her works and continuous breakthrough of herself show the personality charm of post-90s girls who "dare to think, dare to do, and be confident in themselves" everywhere.

In fact, this is also the value that Seventeen Lightyears wants to convey: respect for every woman's pursuit and adherence to love, career, friendship and self, believe that "at this moment, you own light", hope that everyone "real self expression, build real connection social scene". The meeting of the two comes from the truth, but also the resonance of values.

As a new brand of low-alcohol wine, 17 Lightyear has created fruity wine series such as green plum, grapefruit, strawberry, lemon, sea salt lychee, jasmine and white peach, as well as sparkling wine series of rose, pineapple and passion fruit, after having an insight into the needs and pain points of young consumer groups. With various choices, there are "beauty" and "material", it has become a great choice for young people to gather for drinks.

< /p>

The collaboration with Xu Mengjie will help expand the influence of Seventeen Light Years products among young people, especially the female audience, which is highly in line with Xu Mengjie's fan portrait. With the broadcast of "Twenty Without Doubts 2" and the expansion of Xu Mengjie's influence, Seventeen Light Years will help penetrate different circles, so as to realize the expansion of consumer market.

Source: Corporate press release
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release