In the era of sauce wine, how to reflect product quality, Mouyuan wine industry has words

2022-09-19 17:15 0

/ Aswen News/Sep. 01, 2022 Guangzhou - As soy sauce wine continues to heat up in the market in recent years, the liquor industry ushered in a "half time" cooling period. Looking back at the whole development history of soy sauce wine, as consumers' awareness of liquor knowledge increases, soy sauce wine as a healthy wine is favored by market consumers, and its sales volume and market share are increasing. Followed by the intervention of the capital market, resulting in uneven quality of sauce wine on the market. After experiencing the cooling period of "oversupply", the sauce wine industry ushered in a new pattern and development opportunity.

No matter what kind of market trend and trend, Maoyuan Wine industry points out that: it needs hard work to make iron, only adhere to the quality, maintain the spirit of ingenuity, output quality sauce wine for consumers, and constantly improve brand awareness and value, is the fundamental way. So how to judge the quality of sauce wine products? Judge the quality, from the strength of the distillery, old wine inventory, time precipitation to research.

Maoyuan Wine industry (formerly Laizu Burning Fang) is located in the 7.5 square kilometer core Maotai wine capital Maotai Town Chishui River production area, surrounded by forests, trees, mountains and rivers, relying on the unique humid climate and long lasting Chishui, with the ancient Maoyuan flavor brewing technology, From a small workshop, Maoyuan Wine has developed into a medium and large sauce wine group with fixed assets of more than 100 million yuan. Maoyuan wine industry is strong, there are two wine producing areas, the annual production of quality base wine reaches more than 4,000 tons, wine storage capacity of more than 8,000 tons. And won the "Maotai Town Top Ten enterprises", "Jinfeng Cup" gold medal, "Guizhou quality integrity AAAA brand Enterprise" and other awards.

The inheritance of ingenuity is the core of the quality of Maoyuan Wine industry

When referring to the time-brand, people usually associate it with "the quality is still there". However, there are very few old brands that can inherit the quality up to now. As a sauce-wine inheritance enterprise, Maoyuan Wine has always maintained its original intention and remained consistent. Adhere to the quality of the main grain, through the ancient ingenuity brewing process, every drop of wine contains ingenuity inheritance.

Time is the key to test the quality of sauce wine. In order to ensure the quality of sauce wine, Maoyuan wine industry has experienced ups and downs for 200 years. In order to ensure the quality of sauce wine, the warehouse stores old wine all the time, among which the stock of old wine over 30 years is as high as 3000 tons.

Yu Fangkai, the eighth generation of inheritor of sauce wine, led people to witness the time precipitation.

The wine making purpose of each generation of inheritors of Maoyuan wine industry has always been the wine making purpose. It is precisely because of the strength of the brand and the precipitation of time that Maoyuan wine industry can continue to be inherited until now.

As the eighth generation inheritor, Yu Fangkai has exquisite brewing technology. One smell of lees and one touch of lees can tell whether the ratio is perfect, and one look at the wine body can tell the age and quality. As the inheritor, Yu Fangkai also understands the mission of the artisan, keeping in mind the training and adhering to the quality of wine, which is the foundation of his career.

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It is precisely because of the spirit of ingenuity that Maoyuan Wine industry has adhered to for a hundred years that high-quality sauce wine can be created in Maoyuan Wine industry. In the future, Mouyuan Wine Industry will continue to focus on good wine quality control, with inherited technology, to bring confidence, quality wine for consumers.

Source: Corporate press release
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