/ AsG/Sep. 01, 2022 Guangzhou -- Macallan, a single malt Scotch whisky brand, recently held a grand appreciation banquet in Beijing, presenting its new Macallan Bright Series Limited edition single malt whisky. Through a series of elaborately designed exhibition facilities and interactive Spaces, the Macallan Bright Series limited edition single malt whisky will be presented. Showcasing the product flavor of Macallan Bright Series and the brand style of Macallan.
The 798 Art Park in Beijing, which is full of history and industrial design, has created a stylish interior space in the former factory site, which vividly embodies the essence of Macallen's bright collection. At the entrance, the brand has a carefully designed light and shadow space, with a winding golden light band symbolising the River Spey where the brand was born, leading guests into the immersive experience area created by the Macallan. The walls are made of amber brown, which is in harmony with the Macallan Brilliant whisky, and also symbolising the natural colour of the Macallan body from the oak barrel.The product exhibition area creates different styles of exhibition space for different elegant products. The Bright Black display area continues the ice image created by Macallan in collaboration with the famous fashion photographer and creative visionary Nick Knight. With its abstract, expressionistic style, Macallan's finest and nature are combined in the form of ice, symbolizing the close connection between the brand and nature, and the overall atmosphere of smoke. Full of tension to render the crisp atmosphere of the Spey River and bright · black product temperament. In the display area of Bright · Gold, the brand uses geometric block elements to design an elaborate display device symbolizing the ultra-small pot still paid tribute to Bright · Gold products, implying the brand's adherence to the heritage of technology and the pursuit of excellent quality. When the golden light and shadow flicker around, the device rotates slowly, and the Macallan Bright Gold products are unveiled, which also opens the feast of appreciation for the day.
At the dinner, the Macallan Brand Master spoke to guests about the process of making Macallan Bright Limited edition single malt whisky and the spirit behind it. The Bright collection pays tribute to the six pillars of the Macallan brand in its diverse colours - natural colour, craftsmanship, miniature pot stills, Macallan Estate's exceptional oak barrels and sherry casks. Currently, the three whiskies in the Radiant range are Radiant, Radiant Black and the all-new Radiant Gold.
The Glittering Golden Whisky, which was unveiled in front of guests, pays tribute to the miniature pot still that has been used since the brand was founded in 1824. The still remains key to the making of Macallan's precious spirit, one of the defining features of the distilling process, and represents a pivotal moment in whisky history. While most distilleries of the time switched to larger, higher-yield copper stills, Macallan maintained and continued the tradition of using an ultra-small pot still with a focus on excellence. The unique shape and size of the stills help to distillate the new spirits with strong flavours and create a rich, strong character.The body of Bright golden whisky is copper gold, the taste is dense, rich fruit with a hint of sweet malt flavor, the ultra small pot still brings rich taste and flavor to show incisingly, is a vibrant and elegant whisky. Its hand-made Lalii golden crystal wine bottle is the symbol of an ultra-small pot still, reflecting the brand's original intention to take an innovative approach without any attention.
To give guests a better taste of Macallan's products, the brand has collaborated with renowned chef Binbin to create a creative menu featuring seasonal ingredients that have less impact on the environment, such as Xishuangbanna's summer Heart of Palm, Yunnan's seasonal fresh matsutake, Hokkaido's summer scallops, Australian black truffles in the middle of winter, etc., using Nordic cooking methods. Such as air drying, pickling, fermentation, smoking, low temperature slow cooking and other technologies, concentrated or refined food taste, return to the natural taste, reduce excessive seasoning, avoid waste of food materials, meet the nutrition, safety and health at the same time also protect biodiversity and maintain ecological sustainability, show the Macallan brand to sustainable development and ecological protection. During the dinner, chef Binbin shared with the guests the ideas behind the dishes.
< /p>< /p>The brand spirit of pursuing excellent product quality runs through the whole appreciation banquet, and the flowing atmosphere of light and shadow adds rich charm to the guests' experience of the Macallan Bright series of excellent whisky. At the same time, the brand ambassador gave an in-depth explanation of the tasting details of the Bright series, allowing guests to immerse themselves in the six spiritual pillars of Macallan from the product, appreciate the brand's dedication to exquisite wine making skills and firm confidence in their own craft.
