/ Morning News/Guangzhou, Sep 01, 2022 -- On the evening of August 30, the Annell 2022 TO BE A CHILD Festival came to a successful conclusion in Shenzhen. The event, which is immersed in Anelle Blue, consists of three parts: a growth round table, a new product show, and a brand strategy release. Brought together a number of circles of well-known media and talent gathered together, but also invited to the famous reporter, "childhood" director Zhou Yijun, famous mother and child talent rice cake mother, new world phase founder Zhang Wei and Aner brand founder Cao Zhang, brand CEO Zhang He to participate in the theme of "innocent free to do children" growth roundtable.
Annell children's wear adhere to the "new generation of parents and children's aesthetic and values" of the complete expression of the children's wear brand, based on the comfort of children's wear and design beauty on the two major needs, in this show released 2022 four new series: Colorful children series, super symbol series, naive painting series, TO BE A CHILD high Ding series. This new product show not only explores the aesthetics of children's wear design, but also explores the possibility of a new generation of children growing up. In addition to comfort, natural, but also let us see the Chinese children's wear brand in the value of the pioneer and progress.
It is worth mentioning that the Anelle show is unique, set up 128 meters of outdoor runway, children wearing the main products of Anelle walk freely. Whether it is product design or brand action, Annell always put the idea of "innocent and free to be a child" in every detail.
In addition to focusing on the growth of the brand in the industry, Annell also has a unique brand philosophy for the topic of children's education and growth. When most children's clothing brands have not completed the transformation from product function introduction TO brand value concept, Annell has adapted to the changes of the mood of the parenting times, put forward TO BE A CHILD growth concept and brand vision, encourage the new generation of children "innocent and free to be a child". Earlier, Annell jointly with Mango TV platform and Shinseishi launched the first children's growth observation class documentary program TO BE A CHILD "Hello, child". With real Chinese families as the object of observation, the program records the real anxiety and confusion of parenting, the growth samples of progressive pioneers, and the intergenerational collision of educational ideas, giving the new generation of parents more inspiration and thinking -- the original growth can have a newer, broader, more diversified and more comfortable possibility. The theme of this grand ceremony was "Being a child freely and innocently". Influential guests from various circles were invited to have a roundtable discussion. It breaks the inherent meaning of the adjective "naive", awakens the understanding and perception of "TO BE A CHILD" between different generations, and encourages everyone to keep the beautiful qualities of kindness, simplicity, curiosity and courage at all ages. In the roundtable discussion, the guests told each other about their growth experiences, and analyzed the profound influence of their parents' education ideas on their adult life. Several parents of the guests combined their own cognitive understanding and life experience, in their own perspective of being a child and their own childhood experience to share their current experience of educating children.
This Innocence Fest is more than just a regular product launch. At the end of the show, Mr. Cao Zhang, chairman of Aner brand, took the stage and released the brand strategy of Aner brand. In his speech, Chairman Cao Zhang first thanked all the partners who have paid for the brand in the past 26 years, and then released and shared the brand remodeling and strategic adjustment. In the future, Aner will do its best in the humanities, fashion and science and technology. In the future, we will present a new Aner with humanistic values as the leader, beautiful fashion as the presentation and innovative technology as the core.
After the release of the strategy, Aner jointly with Tsinghua University, a scientific research institution, Tianjin High-end Equipment Research Institute, and Zhejiang Shengtai Clothing Group Co., LTD., a leading supply chain enterprise in the industry, launched a strategic cooperation ceremony to build Aner Chaoshu technology ecosystem.
Look forward to Aner with brand as the traction, one hand with R & D and one hand with manufacturing, to achieve a triangular closed loop from R & D to manufacturing, and then to sales, continue to output functional products with scientific and technological attributes to the market, consolidating Aner culture fashion technology super comfort strategy. < /p>For 26 years, Aner has been continuously exploring in the professional field, focusing on the research and development of comfortable fabrics suitable for children, at the same time increasing fashion elements, through the product and brand concept update and iteration, with hard strength to prove their high-end children's wear brand positioning, more from the deep convey the scientific and technological innovation, the spirit of ingenuity. The new departure, looking forward to Aner can be more vitality, bring consumers more surprises.
